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Date-wise News

<b>Shiela Byfield</b>, <b>Global Head, MCI</b>, <b>Mindshare Worldwide</b>

<b>Shiela Byfield</b>, <b>Global Head, MCI</b>, <b>Mindshare Worldwide</b>?blur=25

Media Planning process in India is more sophisticated than anywhere in the world. It is a sophisticated market, even more so when it comes to research.

exchange4media Staff Mar 7, 2003 12:00 AM

Prashant Panday, COO, Radio Mirchi

Prashant Panday, COO, Radio Mirchi?blur=25

"The battle for listenership shares is increasing by the day. It’s becoming more of a struggle for existence for a struggle for existence. However, Mirchi has been fortunate to some extent – as it had a lead in terms of Mumbai launch – the most important market for FM players."

exchange4media Staff Mar 7, 2003 12:00 AM