Date-wise News

"It is the technology advantage and not the lower rates that is attracting more and more customers to Reliance India Mobile"

exchange4media Staff Sep 3, 2003 12:00 AM

"By continually introducing new products, expanding our target base and with Amitabh Bachchan endorsing our product, we are confident that Parker will be a Rs 100 crore brand by next year."

exchange4media Staff Sep 3, 2003 12:00 AM

"About 50 per cent of the better-known liquor brands in India belong to Shaw Wallace. In that respect, there is no change in the positioning of the company; we are consistently focused on offering powerful brands that set new yardsticks for the industry to match. Shaw Wallace is becoming much more of a marketing driven company and is increasingly taking the route of imaginative promotions, events and associations for building brands. "

exchange4media Staff Sep 3, 2003 12:00 AM

"Our branding techniques have ensured that Zip is not seen as an ordinary phone instrument, we have been able to allot it certain personality traits. Consumers perceive the Zip Fone to be friendly, trustworthy, smart and young"

exchange4media Staff Sep 3, 2003 12:00 AM

"Saffola provides us with an ideal platform to capitalize on the trend of increasing health consciousness by offering a number of new food products that are able to cater to needs in this area"

exchange4media Staff Sep 3, 2003 12:00 AM

"There are a lot of juicewalaas in city markets, so juice is not something Indian consumers had not seen before. And, we felt if we give them juices in a packaged form, which is more hygienic, it should do well"

exchange4media Staff Sep 3, 2003 12:00 AM

"Timex has captured market share amongst the young and young-at-heart, upwardly mobile, sporty, fashion conscious and those who follow the latest trends in technology"

exchange4media Staff Sep 3, 2003 12:00 AM

"Broadcasting will mature only if we all think about empathizing with the audience."

exchange4media Staff Sep 3, 2003 12:00 AM