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Date-wise News

Rediff.com ties up with United India Insurance to provide on-line buyers assurance

Rediff.com ties up with United India Insurance to provide on-line buyers assurance?blur=25

Rediff.com has announced an alliance with United India Insurance to ensure all credit card transactions made on Rediff.com.

exchange4media Staff Dec 20, 2002 6:39 AM

Britannia market share drops: ORG-MARG

Britannia market share drops: ORG-MARG?blur=25

According to ORG-MARG, Britannia's market share has dropped to 45.2 per cent in October from 46.5 per cent in September. One of the top volume drivers for Britannia, Marie is seen losing market share to local brands. Though top-end Cream Treat and Maska Ch

exchange4media Staff Dec 20, 2002 6:38 AM

Archies gears up to counter SMS and e-card craze, tie-up with Blazeflash courier

Archies gears up to counter SMS and e-card craze, tie-up with Blazeflash courier?blur=25

In a bid to counter the SMS and e-cards craze, which has eaten up a considerable share of the paper greeting card market in India, Archies Ltd has tied up with Blazeflash Couriers Ltd to launch a new service called `Express Wishes'. This service will enabl

exchange4media Staff Dec 20, 2002 6:37 AM

‘Teenagers today strongly connect with their parents,' says study by Times Research Foundation

‘Teenagers today strongly connect with their parents,' says study by Times Research Foundation?blur=25

A study by Times Research Foundation shatters some of the existing beliefs of the marketers. It found that the teens consider their parents to be their support systems, and their friends don't mean everything to them.

exchange4media Staff Dec 20, 2002 6:36 AM

Will campus radio become a revolution?

Will campus radio become a revolution??blur=25

Bound by the programming code of AIR, the campus radio has arrived in India. Government has announced its intent to allow universities and institutes to operate their own local radio stations, which can cover 4-5 kilometers of area. But will it bring smile

exchange4media Staff Dec 20, 2002 6:34 AM

Year End Programming: K3G expected to perk up Sony. Star to get bahus together

Year End Programming: K3G expected to perk up Sony. Star to get bahus together?blur=25

On December 31 expect viewers to stay glued to their tellys. Along with the usual yearend potpourri programming, this time the real battle is Hollywood vs Bollywood. While Sony will air blockbuster Kabhi Khushi Kabhi Gam (K3G), Star Network has slotted Tit

exchange4media Staff Dec 20, 2002 6:33 AM

Star's Rajnath Kamath quits

Star's Rajnath Kamath quits?blur=25

Rajnath Kamath, all-India sales head for Vijay TV and south ad sales head for other Star channels, has quit Star TV. Star's official spokesperson confirmed this development to exchange4media. About 15 other ad sales professionals have also quit Star recent

exchange4media Staff Dec 20, 2002 6:32 AM

Vibha Rishi moves to PepsiCo New York, Shashi Kalathil to succeed

Vibha Rishi moves to PepsiCo New York, Shashi Kalathil to succeed?blur=25

Every thing is Official about this one. Putting an end to months of whispers, PepsiCo India has announced that Vibha Rishi Paul is moving to PepsiCo New York to join the International Marketing Team. Shashi Kalathil, who is currently Exec VP of PepsiCo Ind

exchange4media Staff Dec 20, 2002 6:31 AM

Sandip Tarkas, President – South Asia, MPG

Sandip Tarkas, President – South Asia, MPG?blur=25

“I want MPG to be at the number 2 or 3 in terms of Mind space, if not in terms of size”

exchange4media Staff Dec 20, 2002 12:00 AM