`Date-wise News`

Editors Guild drafts code for journalists

In the aftermath of Tehelka episode, Editors Guild of India has prepared a draft code of practice for journalists in print and electronic media. The draft code that has drawn liberally upon an existing code chalked out by Britain's Society of Editors is ai

exchange4media Staff Dec 23, 2002 7:23 AM

Pepsi eyeing at bulk water segment

PepsiCo India is now thirsting for more. In a volte face to its earlier decision the company is believed to be eyeing the fast-growing bulk water segment in the country. The company has maintained that it will focus only on the retail segment with its bott

exchange4media Staff Dec 23, 2002 7:22 AM

Radio City turns matchmaker

Matchmaking used to be the domain of newspapers and websites. That is, till the time Sony TV decided otherwise brought it on the small screen in form of Kahin Na Kahin Koi Hae. It is the turn of radio now. 'Matchmaker', a 30-minute show on Radio City, aire

exchange4media Staff Dec 23, 2002 7:21 AM

Tata brand witness consistent growth

The Tata brand valued at Rs 10,000 crore in 1997-98 is said to have witnessed a consistent improvement in growth on the parameters of “relevance” and “affinity”. This has come to light through an internally commissioned research rep

exchange4media Staff Dec 23, 2002 7:20 AM

Hollywood versus Bollywood; Star Power is common but big difference in structure

In an interesting report, released recently by a leading law firm Nishith Desai Associates, while both industries - Hollywood and Bollywood are 'Star centric', huge differences lies in basic structure. The Hollywood concept of 'Studios', that participate i

exchange4media Staff Dec 23, 2002 7:19 AM

Indian consumers more optimistic. But luxury products and leisure spends take a hit: AC Nielsen Asia Pac consumer confidence Survey

Findings of ACNielsen's six monthly Asia Pacific Consumer Confidence Poll suggest that less than 50% of those polled believe the recovery from recession would occur by the end of 2003. Frank Martell, President, ACNielsen Asia Pacific states, "With an absen

exchange4media Staff Dec 23, 2002 7:18 AM

Government examining the proposal to allow KU Band for broadcast

After lifting the ban on Ku band for direct-to-home (DTH) television, the government is examining the proposal to allow Ku band uplinking for all TV broadcasting. This has in response to the representations made by a group of teleport owners and the Confed

exchange4media Staff Dec 23, 2002 7:16 AM

ZEE to restructure Alpha channels

Alpha channels will soon see a change in their programming content with News becoming the key driver. The success of Alpha Gujarati during the recently concluded Gujarat elections has acted as the catalyst behind the proposed change. Laxmi N Goel, Director

exchange4media Staff Dec 23, 2002 7:15 AM