Date-wise News

As traditional marketers expand the use of digital media for product promotion, many are seeking specific information about which online advertising techniques have worked best for other companies. In an effort to address this basic question, the Internati

exchange4media Staff Dec 16, 2002 7:21 AM

Cable operators in Tamil Nadu have decided to switch off the transmission of all the channels in the Zee-Turner bouquet, in two weeks time. The decision comes soon after the announcement from the bouquet’s TV distribution company of a tariff hike in

exchange4media Staff Dec 16, 2002 7:19 AM

In an attempt to take the sting out of SETMax’s live coverage of Cricket World Cup 2003, ESPN Star Sports has worked out special programming out of South Africa (SA) during the World Cup. The channel plans to have programmes before and after the matc

exchange4media Staff Dec 16, 2002 7:19 AM

Close on the heels of radio research conducted by IMRB, media planners have another radio research to pour into. And this one paints a different picture. Radio study conducted by NFO MBL recently, between Nov 26 and Dec 02, suggests that three operators -

exchange4media Staff Dec 16, 2002 7:18 AM

The Conditional Access System (CAS) will become a reality soon and viewer will become the king, or at least that's what is evident from the look of things. Whatever conditions might have set the ball rolling towards the implementation of CAS (along with it

exchange4media Staff Dec 16, 2002 6:52 AM

Anand Narasimha has quit BPL and is set to head the Delhi operations of Saatchi & Saatchi as Exec VP. Narasimha spent over 12 years in advertising -at JWT, McCann Erickson and others before moving to BPL as Head of Brand Management function.

exchange4media Staff Dec 16, 2002 6:51 AM

Adding to its achievements, WPP Media has won the 'Best Agency Office of the Year' award at 'The Media Magazine's annual Asia Pacific agency awards.

exchange4media Staff Dec 16, 2002 6:50 AM