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Date-wise News

InterGold to promote diamonds through in-film advertising

InterGold to promote diamonds through in-film advertising?blur=25

In yet to be released Hindi blockbuster Dil ka Rishta, Aishwarya Rai dances to “Daiya Daiya Daiya Rey” through hot, wet and cool rapid-changing climactic scenes. Around her neck, is a De Beers International Award winner — a 130-carat ston

exchange4media Staff Dec 25, 2002 10:12 AM

Brand building through contests on Yahoo! India goes in overdrive

Brand building through contests on Yahoo! India goes in overdrive?blur=25

Yahoo! India, one of the leading Internet destinations, is brimming with online contests by different brands trying to reach out to the wider audience for interaction. The Yahoo users are not complaining as they can have lot of fun, learn something and win

exchange4media Staff Dec 25, 2002 10:10 AM

Escotel launches new direct marketing medium for advertisers

Escotel launches new direct marketing medium for advertisers?blur=25

Escotel Mobile Communications Ltd (Escotel) has announced the launch of its SMS EDGE branded product for offering an innovative new Direct Marketing medium for the advertisers synchronising it with the Cricket World Cup 2003.

exchange4media Staff Dec 25, 2002 10:08 AM

ASCI pulls up JK Tyres over misleading ad

ASCI pulls up JK Tyres over misleading ad?blur=25

MRF Tyres said that the Advertising Standards Council of India (ASCI) had pulled up rival JK Tyres for misleading advertisements in the print media, which claimed that it was the number one four-wheeler tyre manufacturer in the country.

exchange4media Staff Dec 25, 2002 10:07 AM

No resource-sharing, overlap between AIR, Pvt Players in the second phase of FM Radio

No resource-sharing, overlap between AIR, Pvt Players in the second phase of FM Radio?blur=25

Having binged on resource-sharing between All India Radio (AIR) and private FM players in the first phase of privatisation, the government is taking a second look at the concept for the next round of private FM. In fact, the government is examining a strat

exchange4media Staff Dec 25, 2002 10:05 AM

RMG David to launch specialized radio division in Jan 2003

RMG David to launch specialized radio division in Jan 2003?blur=25

Radio has enormous potential and provides an exciting opportunity for innovation. It is yet to become a serious part of any media planner’s budget. That may be the reason why RMG David is planning to launch specialized radio division ‘rmg radio

exchange4media Staff Dec 25, 2002 10:04 AM

Titan brand valued at around Rs 350 crore

Titan brand valued at around Rs 350 crore?blur=25

Titan, the watchmaker brand from the Tata stable is understood to be valued at around Rs 350 crore. Titan Industries had mandated the leading brand consultant Interbrand to assess the value of the brand. According to company sources it undertook the valuat

exchange4media Staff Dec 25, 2002 10:02 AM