Date-wise News
The introduction of multi-media messaging (MMS) on mobile has opened a new platform for breaking news or running brand promos now. Don't be surprised if you get even a new movie promo splashing on your mobile screens soon.
exchange4media Staff Dec 12, 2002 6:59 AM
Doordarshan has decided to defer the telecast of MTV Music Summit for AIDS, scheduled to be aired on DD National on December 15, due to Gujarat election. DD1 will be doing non-stop live coverage of Gujarat Elections verdict on December 15.
exchange4media Staff Dec 12, 2002 6:58 AM
Microsoft’s India specific portal - msn.co.in - is expecting to double its revenues from advertising for the current financial year ending June 30, 2003. The portal was launched around two years ago and offers a host of services to its subscribers.
exchange4media Staff Dec 12, 2002 6:57 AM
The passing of the Cable Television Networks (Regulation) Amendment Bill, 2002 in the Parliament propelled media stocks. But profit booking towards the end of the day pared some gains.
exchange4media Staff Dec 12, 2002 6:56 AM
Recently released IMRB's Radio listenership estimation study - Radio Radar 2002 - suggests that Government owned Radio stations have not lost their grip on Mumbai listeners. While private station Radio Mirchi is ahead of competition, Vivid Bharati, AIR FM
exchange4media Staff Dec 12, 2002 6:54 AM
A recent analysis of viewership and revenue trends by TAM suggests that news channels have benefited from the positive perception and tragic events of the year. Even as the viewership grew from 1.9% to 3.7% in two years, the revenue share has jumped from 8
exchange4media Staff Dec 12, 2002 6:53 AM
Star Plus is all set to launch five new programmes by mid-January. The programmes belong to various genres including game-shows, soaps and comedies. Though most of these programmes, are apparently scheduled to be aired on prime time, one of these is an aft
exchange4media Staff Dec 12, 2002 6:52 AM
"TV does not provide you city specific reach- so it has far higher wastage than radio."
exchange4media Staff Dec 12, 2002 12:00 AM
"We cannot hold on to such high listenership figures for long. We'll be happy with a 35% share of listenership."
exchange4media Staff Dec 12, 2002 12:00 AM
"Radio Stations can't have different day-parts for different audiences"
exchange4media Staff Dec 12, 2002 12:00 AM
"Our current programming strategy is 'more dhak dhak and less bak bak'!"
exchange4media Staff Dec 12, 2002 12:00 AM
TOP STORIES
