Media Radio News
Private FM radio companies have sought an extension of the April 29 deadline for paying their annual licence fees, till a decision on the recommendations of the Amit Mitra committee is taken. The committee has suggested a switchover from the present licence fee regime to a revenue sharing method. It has recommended a share of 4 per cent of the gross revenue in the revenue sharing regime.
Competition seems to be hotting up in the radio marketing segment, in 2004. This will mainly be on the back of two factors: One, companies planning to strongly focus at the rural market in order to promote their radios. And, secondly, through the frequency modular (FM) boom. As part of the strategy, industry experts too feel that since radios are considered to be the rural market’s window to the world, its the peak time for companies to implement new strategies.
Rediff.com (NASDAQ: REDF) announced the launch of Rediff Radio, a subscription based online service with a free seven day no-risk, no-obligation trial that offers the best in Indian music. Targeted at the Indian American community in the United States, Rediff.com has leveraged its considerable expertise in entertainment content to offer listeners a unique bouquet of exclusive shows and on-demand genre-based music on Rediff Radio.
It's not the television networks alone that have raked in record amounts by getting to telecast the India-Pakistan cricket series. All India Radio has been able to charge spot rates of Rs 10,000 per 10-second slots for the upcoming one-day series, a more than 180 per cent increase over rates that prevailed during the recent tri-series in Australia.. The sale of ad inventory for the upcoming series has already earned AIR over Rs 6.5 crore.
Equipped with his exposure to FMCG sector, Gautam Gulati joined Radio Mirchi - a whole new industry with a completely different approach towards marketing and strategising. An ardent admirer to creative talent and a brilliant strategist, Gulati believes, Radio Mirchi is real 'Hot' in terms of content it serves.
Arun Katiyar terminates his duty as Station Head, Bangalore, Radio City. In his over two-year association with the popular FM channel, he had undertaken the entire programming mandate. Market grapevine predicts his next move in the techno world. Katiar has been a prominent figure in the media space, and has spent nearly 20 years in the field.
“We are expecting a listenership of more than 100 minutes in Kolkata.”
Living Media’s radio channel 93.5 RED FM is the official radio channel for Zee Cine Awards in Dubai. For the first time, the radio channel will be covering the awards live from Dubai. As the only official radio partner, 93.5 RED FM has been vigorously partnering ZEE with the pre-build up activities across its key stations in Mumbai, Delhi and Kolkata.
Certain qualities make RAPA unique. The only organization that gives awards for excellence on radio, RAPA Awards recognize around 17 Indian languages and 53 categories in television, radio and advertising. 2003 has seen a bounty of creative work across radio and television and the organizers of RAPA are hopeful of a good response.
Using multi-city localized broadcasting, RED FM now provides a city-specific spin to their programs. RJs from Mumbai, Delhi and Kolkata studios recently interviewed actress Tabu “live” from the Mumbai studio, but listeners in each city could only tune in to the dialogue with their local RJ.
Though the fate of India-Pakistan cricket series hangs in balance, Prasar Bharti has succeeded in securing the radio rights for it. Interestingly Prasar Bharti had earlier lost the bid for the radio rights for India, as Ten Sports that sought global radio rights from Pakistan Cricket Board (PCB) was the highest bidder.
Radio Mirchi, which is hosting the first ever ‘Mirchi Kaan Awards’ for excellence in radio advertising, has finalized the jury list and appointed Ernst & Young as its official notary and tabulators for the awards. The radio brand from Times Entertainment Network (India) Limited has roped in well-known names from the advertising industry as jury members. There are 13 jury members in all.
"If you are a public monkey, you are bound to be spanked. No two ways about it."
Inter-ministerial consultation process for the second phase of FM radio privatisation would begin in a couple of days, according to government sources. However, speculation is rife about whether the Union Cabinet can take a decision on the issue, as the Lok Sabha would be dissloved on February 6, to usher in early polls. If a decision on FM radio is seen as a poll sop, it may be deferred till the next government is formed. If not, the issue would be taken to the Cabinet after about a month.
ACNielsen ORG-MARG Radio Audience Measurement study has declared The sixth wave's findings. Nothing short of creating waves in the radio fraternity with its previous findings, this round too draws diverse reactions. RAM places Radio City as Mumbai's No. 1 radio station. City is satisfied but Mirchi complains that severe issues with RAM's design continue.
The popular but cash-strapped FM radio companies may not benefit from the huge advertisement budgets of various political parties during the national elections. The information and broadcasting ministry has rejected an appeal by the private FM radio stations to allow airing advertisements of political parties during the elections.
Four FM radio channels and scores of music companies have locked horns in the Bombay and Delhi High Courts over an order of the copyright board granting compulsory licences and fixing rates of royalty for broadcasting sound recordings. On the one side are radio channels like Entertainment Network India, Music Broadcast, Radio Mid-Day and Millennium Broadcast. On the other side is Phonographic Performance, a copyright society with over 60 music firms as members, and Super Cassette Industries, one of the largest owners of copyright in sound recordings with nearly 120,000 of film songs, gazals and other music renderings.
Some of the tricky commercial issues related to private FM radio are likely to go to the Telecom Regulatory Authority of India (Trai) for its views, before the draft guidelines are taken to the Union Cabinet. Revenue-sharing model, migration modalities, and changes in licensing conditions are among the issues that Trai may look at.
According to the ‘Delhi Radio Listenership Study’, commissioned by Radio Mirchi and conducted by IMRB International, Radio Mirchi leads with 79% in Delhi, followed by Red FM with 27% and Radio City with 22%. The study indicates that almost 45%
"Tapping into people’s emotions, that’s the mantra behind Mirchi’s programming."
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