Date-wise News

Living Media’s radio channel 93.5 RED FM is the official radio channel for Zee Cine Awards in Dubai. For the first time, the radio channel will be covering the awards live from Dubai. As the only official radio partner, 93.5 RED FM has been vigorously partnering ZEE with the pre-build up activities across its key stations in Mumbai, Delhi and Kolkata.

exchange4media Staff Feb 26, 2004 8:20 AM

Coca-Cola India on Tuesday announced the launch of its Olympic Torch Bearer nomination programmes to select 42 torchbearers and seven escort runners to participate in the global relay of the Olympic Flame on June 10. The programmes include essay competitions for school students, a radio phone-in nomination programme and key account activation in New Delhi, Mumbai, Bangalore, Kolkata, Chennai and Hyderabad.

exchange4media Staff Feb 26, 2004 8:19 AM

Advertisement guru Mr Alique Padamsee has urged Indian industry to promote products and services in a truthful manner so as to make them more relevant to consumers. He was addressing members of the Merchants' Chamber of Commerce on Wednesday.

exchange4media Staff Feb 26, 2004 8:18 AM

Cadbury India Ltd is working on regaining the market it lost after the controversy over worm-infested bars being sold in the market. The company hopes to see a bounce back in its sales by reassuring consumers with a double protection ‘purity sealed packaging’ for all its brands sold in the country. The company has invested Rs 8 crore annually in the new packaging and around Rs 12-15 crore in importing the machinery for the new packaging.

exchange4media Staff Feb 26, 2004 8:17 AM

Rupert Murdoch’s direct-to-home (DTH) broadcasting venture with the Tatas is beginning to shape up. Space TV Pvt Ltd (Tata-STAR joint venture) has filed its DTH application with the government. In Mr Murdoch’s application, which was submitted on Tuesday, Tata Sons holds 80 per cent. STAR officials Jagdish Kumar and Ajay Sharma have the remaining 20 per cent in the Space TV DTH venture.

exchange4media Staff Feb 26, 2004 8:16 AM

Bangalore-based Coffee Day Xpress plans to set up 1,000 food and beverage kiosks by 2008. The coffee conglomerate is targeting mainly IT corporates, malls and retail petrol pumps for setting up the kiosks.

exchange4media Staff Feb 26, 2004 8:15 AM

Ad-sales professionals in Bangalore have formed Media Association of Bangalore (MAB). The objective is to bring together over 300 ad-sales professionals under one common platform.

exchange4media Staff Feb 26, 2004 8:14 AM

Economic liberalization in India, including the opening up of media to FDI, has moved in fits and starts, says Simon Long, South Asia Bureau Chief, The Economist. He believes it's too early to judge the feel-good factor. For more on this, read the lastest update in Content is King.

exchange4media Staff Feb 26, 2004 8:11 AM

Marico has announced the appointment of its new creative agency, McCann Erickson, and has adopted a two-agency structure with Ambience to retain existing brands. An official communiqué states that the appointment was made following a multi-agency creative pitch for three of Marico’s brands, Saffola, Shanti Amla and Mediker. The combined size of the accounts is approximately Rs. 20 crore.

exchange4media Staff Feb 26, 2004 8:10 AM

If bagging the title rights for the Indo-Pak series was momentous, Samsung plans to follow it up on an equal scale. In a bid to find an apt partner for the series, the company held a pitch amongst its club agencies — Mudra, Grey Worldwide and Cheil. Grey Worldwide beat the others to the post.

exchange4media Staff Feb 26, 2004 8:09 AM

Chief Editor of The Financial Express, Dr Sanjaya Baru, told exchange4media.com that plans are afoot to launch the Hyderabad edition shortly. A suitable date is being worked out. Ahmedabad too blips loud on FE radar.

exchange4media Staff Feb 26, 2004 8:08 AM

Riding high on the diversifying wave, ITC Ltd's Foods division forayed into the highly competitive biscuit industry last year with its Sunfeast brand. In a brave bid to establish its presence, the division currently has ad spends well over its revenues.

exchange4media Staff Feb 26, 2004 8:07 AM