Date-wise News

After announcing a steep reduction in leading detergent brands Tide and Ariel on Tuesday, Procter & Gamble (P&G) today said it was contemplating introduction of an economy segment brand in India. The popular segment of soap and detergent contributes 75-80 per cent of total market in the country. P&G, on the other hand, is present only in the premium segment.

exchange4media Staff Mar 4, 2004 5:43 AM

Zee Telefilms Ltd (ZTL) is seeking shareholders' approval to use up to Rs 1,920.7 crore from its securities premium account to set off permanent diminution in the value of earlier made investments. The company has convened an extraordinary meeting of its shareholders on March 25, to gain approval for this proposal.

exchange4media Staff Mar 4, 2004 5:43 AM

Call it aggression in reaction. Never before has consumer products giant Hindustan Lever Ltd (HLL) shown such swift retaliation to an unnerving move by a traditional rival. Procter & Gamble’s (P&G) move to slash detergent prices by half has not only sent shockwaves across HLL’s senior management, the tremors have also been felt by its dealer fraternity, who have been directed to burn the midnight oil so as to make sure that the reduced price-tagged Surf Excel is available on the retail shelves by 9 on Thursday morning.

exchange4media Staff Mar 4, 2004 5:42 AM

It's not the television networks alone that have raked in record amounts by getting to telecast the India-Pakistan cricket series. All India Radio has been able to charge spot rates of Rs 10,000 per 10-second slots for the upcoming one-day series, a more than 180 per cent increase over rates that prevailed during the recent tri-series in Australia.. The sale of ad inventory for the upcoming series has already earned AIR over Rs 6.5 crore.

exchange4media Staff Mar 4, 2004 5:41 AM

Their stakes are getting bigger and bigger. Unlike in the past, kid advertising is now being characterised by more changes than what was witnessed over the last one decade. This is one of the findings of a study done by Ogilvy & Mather’s discovery group, which is into brand planning, consumer insights and knowledge management, on Indian kids with direct advertising, branding and marketing implications and learnings.

exchange4media Staff Mar 4, 2004 5:40 AM

Equipped with his exposure to FMCG sector, Gautam Gulati joined Radio Mirchi - a whole new industry with a completely different approach towards marketing and strategising. An ardent admirer to creative talent and a brilliant strategist, Gulati believes, Radio Mirchi is real 'Hot' in terms of content it serves.

exchange4media Staff Mar 4, 2004 5:39 AM

Samsung Electronics, title sponsor of the forthcoming Indo-Pakistan series, has parked up Rs 60 crore for promotional activities as India tours Pakistan. Conglomerate to launch a multimedia campaign by Grey Worldwide; 'Euphoria' and 'Strings' to voice the official anthem.

exchange4media Staff Mar 4, 2004 5:38 AM

Harish Gupta, Editor, Delhi edition of Dainik Bhaskar, joins SAB TV to oversee the editorial operations of the soon-to-be launched news and current affairs section. Group to start recruitment for the news channel soon.

exchange4media Staff Mar 4, 2004 5:37 AM

A fresh plea from IBF to EC, seeking go-ahead to broadcasting of political advertisements ends in vein; chances of legal process in the air, federation to discus strategy at a board meeting.

exchange4media Staff Mar 4, 2004 5:36 AM

Neerja Wable is set to start a new innings as Marketing and Business Development Director, Asia Pacific, Millward Brown. She will take charge of her new assignment in Singapore in April 2004.

exchange4media Staff Mar 4, 2004 5:35 AM

Since its inception, PrimeOutdoors has developed a rich client portfolio and dealt with a cross section of brands across diverse categories. The outdoor entity has now bagged the outdoor campaign of Honda Motors. It has also entered into a strategic tie up with RPG Group, for the exclusive marketing rights of ‘Giant’ hypermarket stores.

exchange4media Staff Mar 4, 2004 5:34 AM

Bharat Matrimony has appointed rmg david as its creative agency and Interface as the AOR. The annual adspend of Bharat Matrimony on mass media promotions alone is expected to be around Rs.15-20 crores. Recently Bharat Matrimony has stepped up its promotional activities and the coming financial year will have impetus on brand building and driving traffic to the site.

exchange4media Staff Mar 4, 2004 5:32 AM

India tends to make the whole liberalization process very complicated. There are far too many debates on the subject.

exchange4media Staff Mar 4, 2004 12:00 AM

We take our readers for a spin in the car we are talking about. We undergo a learning process ourselves along with our reader and in the process end up telling them a good story about a car.

exchange4media Staff Mar 4, 2004 12:00 AM