Date-wise News

While Satish Mane, ex-GM Sales & Marketing (Bakery), Britannia, is no longer with the company, his exit has set off a chain reaction of sorts. The episode has led to a reshuffling bout within the company with several executives being shifted around divisions, even as company officials and Mane continue to stay mum on the issue.

exchange4media Staff Jan 23, 2004 5:20 PM

As part of an internal restructuring exercise, Sony Entertainment Television (SET) India has decided to acquire 100 per cent equity in SET Satellite Singapore through a share swap and increase the foreign holding in the Indian entity to 90 per cent.

exchange4media Staff Jan 23, 2004 6:48 AM

Some of the tricky commercial issues related to private FM radio are likely to go to the Telecom Regulatory Authority of India (Trai) for its views, before the draft guidelines are taken to the Union Cabinet. Revenue-sharing model, migration modalities, and changes in licensing conditions are among the issues that Trai may look at.

exchange4media Staff Jan 23, 2004 6:47 AM

Nirula's, the leading fast food chain of Delhi has embarked on a Rs. 90 crore expansion plan aimed at opening about three dozen new outlets across the country in three years. Nirula's has plans to increase the existing number of 64 outlets to 100 through franchise route. It is in talks with BPCL, Reliance and state tourism bodies to open restaurants at petrol stations and tourist properties. The company has earmarked an advertising budget of Rs. 3.5 crore (including launch budget) for the year 2004-05.

exchange4media Staff Jan 23, 2004 6:46 AM

Tanishq, one of the largest and fastest jewellery brands in India has launched a new promotional offer- “Get Gold free with Diamonds” across all its stores in India. As per the offer, On every purchase of jewellery worth Rs 5000 and above, customers would be entitled to win atleast one 22 kt half gram gold coin absolutely free. Thereafter, on every purchase worth Rs 10,000, the customer is entitled to win a one gram gold coin.

exchange4media Staff Jan 23, 2004 6:46 AM

In an attempt to present varied content, AXN will premiere the 2004 World Rally Championship. Foraying into the genre of lifestyle sports, it has lined up a special preview show on January 22 and 24. Monte Carlo’s first race will premier on January 30, 2004 at 9:00 p.m.

exchange4media Staff Jan 23, 2004 6:45 AM

International cigarette brand, Cigaronne from Armania and two international beer giants, San Miguel of Philippines and Jenlain beer from the France-based Duieck stable, are gearing up for a launch in the Indian market. Anchor Beverages, part of the Calcutta based Anchor Group, has bagged the exclusive rights to market these in India.

exchange4media Staff Jan 23, 2004 6:44 AM

Positioning Philips FW D390 as a product that 'plays anything, plays everything', Philips India has launched an advertising campaign to promote its latest offering. The creatives are handled by JWT.

exchange4media Staff Jan 23, 2004 6:43 AM

In a strategic tie-up, Daily Thanthi has devoted an entire page in Tamil to selective business stories sourced from Economic Times, Bangalore. If Daily Thanthi starts to allot ad space on the page as well, it could help media planners target a niche segment.

exchange4media Staff Jan 23, 2004 6:43 AM

LWIPL has launched a Rs. 10-crore television campaign to reposition its leading brand, Parker. Developed by Lowe & Partners Worldwide, the set of five ads star Amitabh Bachchan and aim to develop consciousness that Parker is not just a pen; it is a status symbol. LWIPL has booked 1500 slots across leading channels.

exchange4media Staff Jan 23, 2004 6:42 AM

Fountainhead Bangalore, which had its fair share of wins last year, has kick-started 2004 on a positive note. The agency has bagged the account of the multinational 3M India Ltd’s Carcare Automotive Aftermarkets Division. The deal, which is to be made official this month, is a focus area for the agency.

exchange4media Staff Jan 23, 2004 6:41 AM

ESPN STAR Sports, successful acquisition of UEFA EURO 2004™ broadcasting rights for the Indian Sub-continent. ‘UEFA EURO 2004™’, second most important soccer property after the ‘FIFA World Cup Soccer’, will be played amongst historical favourties like France, England, Italy and Germany. 16 European teams will participate in the ‘UEFA Euro 2004™’, which will be held in Portugal from 12 June to 4 July 2004.

exchange4media Staff Jan 23, 2004 6:41 AM

MAX has announced an innovation in programming. Beginning next week, the channel will feature movies with only one commercial break in its Mera Movie screenings on Sunday 1 p.m. The idea is not only to give a differentiated viewing experience to viewers but also a different value branding experience to advertisers.

exchange4media Staff Jan 23, 2004 6:40 AM

Broadcasters under the aegis of Indian Broadcasting Foundation (IBF) will make a representation to Telecom Regulatory Authority of India (TRAI). On the controversial issue of CAS implementation, earlier this week, IBF had raised an issue about them being not consulted by TRAI before taking decisions on cable TV rates.

exchange4media Staff Jan 23, 2004 6:39 AM

Maximize, the media planning and buying agency from the Group M stable has bagged the prized Rs 10 crore account of market leaders SOTC, a division of Kuoni (India) Group. The account involves handling the entire media related activities for Kuoni's international and domestic travel trade.

exchange4media Staff Jan 23, 2004 6:31 AM

“For me, a style and presentation that is accepted by my readers is the popular style. You can call it international, multinational, universal or intergalactic…all that matters is that you are striking a chord with your readers in their hearts and minds.”

exchange4media Staff Jan 23, 2004 12:00 AM

“We have identified a set of power brands to focus on and maintain our leadership across flavors and price-points. This, along with continuous innovation, quality and our sales, marketing and distribution forte has helped us to maintain leadership.”

exchange4media Staff Jan 23, 2004 12:00 AM