Date-wise News

Hero Honda and Pepsi join hands to woo young India – duo to launch a nationwide competition, ‘Campus Icons’ to encourage amateur music bands at college level. Competition kicks off in Bangalore, Chennai and Hyderabad in August.

exchange4media Staff Mar 6, 2004 11:42 AM

Coca-Cola India is all set to launch its flavour extension of Coca-Cola Classic brand Vanilla Coke. The brand, industry sources say, will be initially imported in cans and PET bottles by the company. The brand, according to sources, will be seeded in the market to create excitement in a rather subdued soft drinks market. It will be supported with a high blitz advertising campaign featuring film star Vivek Oberoi.

exchange4media Staff Mar 6, 2004 6:57 AM

The wireless subscriber base (including global system of mobile and code division multiple access) has crossed the 3-crore mark as on February end. Out of the total wireless base of 3.14 crore, while 2.46 crore are global system of mobile communications (GSM)-based subscribers, 67.5 lakh are code division multiple access (CDMA)-based subscribers. That is, 78 per cent subscribers are based on GSM standard and the rest are based on CDMA standard. GSM and CDMA are two competing tech standards for wireless service provision.

exchange4media Staff Mar 6, 2004 6:56 AM

Reliance Infocomm is targetting three million pre-paid subscribers by end of July 2004. Since its foray into the pre-paid mobile market in February this year, the company has already cornered over 3.5 lakh customers. Satisfied with the number of subscribers it has cornered within a month of its launch, Mukesh Ambani, chairman of Reliance Industries, said, “We have exceed our expectation and will soon reach 4 lakh subscribers.

exchange4media Staff Mar 6, 2004 6:56 AM

The international business division of tobacco major ITC will invest in Madhya Pradesh to open rural shopping-cum-information centres. ITC is planning to set up 40 rural shopping centres in those states where it has a presence through its e-chaupals and IT hubs.

exchange4media Staff Mar 6, 2004 6:55 AM

After a successful launch in Delhi, Easy Bill Ltd, a Hero Group company which facilitates bill payments, has decided to advance its foray into Mumbai and South India by nearly six months. Buoyed by the success of the concept, the company is geared up to launch its services in Mumbai and Bangalore, almost simultaneously.

exchange4media Staff Mar 6, 2004 6:53 AM

Stop pushing, they're kids after all! Let them revel in their innocence and the joy of discovery, urges a study conducted by O&M Discovery's Brand Planning and Consumer Insights Division. According to the study, titled `Inside Kid Insights', brands and communicators must stop goading children and setting standards by depicting super-achieving children.

exchange4media Staff Mar 6, 2004 6:52 AM

Rediff.com (NASDAQ: REDF) announced the launch of Rediff Radio, a subscription based online service with a free seven day no-risk, no-obligation trial that offers the best in Indian music. Targeted at the Indian American community in the United States, Rediff.com has leveraged its considerable expertise in entertainment content to offer listeners a unique bouquet of exclusive shows and on-demand genre-based music on Rediff Radio.

exchange4media Staff Mar 6, 2004 6:51 AM

Malayalam Communications Ltd, which owns the Malayalam satellite television channel Kairali TV, is expecting to launch its second television channel in six months. Mr John Brittas, Managing Director, Malayalam Communications Ltd, said that the new channel will focus on current affairs programming. The effort with this channel will be to go beyond `news' and telecast informative programmes for the more `serious' viewer, he added.

exchange4media Staff Mar 6, 2004 6:50 AM

The Cable Distribution Network (CDN), the cable distributors of Ten Sports in India, announced on Friday that the price of Ten Sports would remain unchanged at Rs 14 per subscriber per month, the same price the channel launched in India two years ago. This is real victory for the cable operators who said they will not show the channel during the indo-Pak cricket series if Ten Sports increase the subscriber fee.

exchange4media Staff Mar 6, 2004 6:49 AM

Monica Tata has decided to call it a day at STAR India. She is resigning from the post of Sr VP, Sales. She was handling the ad sales responsibility for Star World, Star Movies, Channel V and National Geographic. As per reliable sources, Tata is on her way to Turner India. She is tipped to be heading the sales operations as National Sales Head.

exchange4media Staff Mar 6, 2004 6:48 AM

Close at the heels of the creative pitch, comes the news of Marico’s media pitch. The FMCG major is in the process of inviting agencies for its Rs 35-crore media account. Till date, Mediacom is serving as the AOR for all of Marico’s existing brands. While details of the pitch are still under wraps, sources reveal, incumbent Mediacom and Group M are in fray with two other leading agencies.

exchange4media Staff Mar 6, 2004 6:47 AM

Aaj Tak, that has been the worst victim of poaching in the recent months has given 'handsome rewards' to its staffers presumably to checkmate the designs of its rival channels. The rewards in the form of hefty salary hikes, promotions and retention pay have come as a windfall for Aaj Tak's editorial staff. The salary hike is effective from April 2004 while the 'retention pay' will be payable annually upon the close of the financial year on March 31, 2005.

exchange4media Staff Mar 6, 2004 6:46 AM