Date-wise News

After signing Motivator as its media AoR, Madhya Pradesh print player Nai Dunia has signed on David as its creative partner. The account size is estimated to be upwards of Rs l0 crore. It may be noted that Nai Dunia had launched its Raipur edition last week.

Noor Fathima Warsia Oct 16, 2006 4:57 PM

Following Nitin Jain’s decision to exit MTV Networks India, the organisation has identified a replacement. Sanjay Puthli has been appointed as Senior VP, Ad Sales. Puthli comes from MTV Networks Asia, where he was heading advertising sales and network development for Singapore and Malaysia. He would be on board from November 1.

Noor Fathima Warsia Oct 16, 2006 11:51 AM

Got that Pepsi feeling? You won't be able to avoid it. In a bid to rebuild its ailing cola franchise, the soft-drink giant is readying a big-budget, epic ad campaign themed "Feel the Pepsi" that aims to recapture the flavor of the iconic "Catch That Pepsi Spirit" ads of the late 1970s.

exchange4media Staff Oct 16, 2006 9:04 AM

What does Google's $1.65 billion acquisition of YouTube really mean for the future of online video-related media and marketing? That question has been ricocheting around boardrooms, business offices and bar stools throughout theindustry since the merger was announced last week.

exchange4media Staff Oct 16, 2006 9:03 AM

Over the years, Animal Planet has garnered awards globally in various international film and video festivals for its unique programming. Now that channel plans to celebrate its awards with the viewers by bringing some of its best and international award winning programmes under one series.

exchange4media Staff Oct 16, 2006 9:02 AM

Reliance Communications has started providing the facility of posting pictures, videos and thoughts on one’s blog while on the move through one’s mobile phone. Though other service providers also allow blog postings through mobile phones, Reliance’s Mblog has created a special microsite where one can log in and view his blog.

exchange4media Staff Oct 16, 2006 9:01 AM

Discovery channel has recorded the highest viewership amongst all international channels according to the TAM viewership data for the last 13 weeks. The channel has taken a lead over channels like STAR Movies, HBO, MTV, National Geographic, CNBC TV18 and NDTV 24x7, and has garnered a 12 per cent channel share.

exchange4media Staff Oct 16, 2006 9:00 AM

Shailesh Amonkar, Director-Marketing, Sakal, has put in his papers. He has set up a new media venture called Kemistry Media Solutions Pvt Ltd, which will handle advertising sales for media companies for the markets of Pune, Maharashtra and Goa.

exchange4media Staff Oct 16, 2006 8:59 AM

Public sector banks’ advertising in Print grew by 4 per cent in the January-August 2006 period compared to the corresponding period last year. Maximum advertising of PSU banks was seen in general interest newspapers and magazines followed by business dailies and magazines.

exchange4media Staff Oct 16, 2006 8:58 AM

Brand-Comm has recently added two more clients to its kitty. AMCO Batteries Ltd has entrusted Brand-Comm with the advertising and PR duties, while Hatsun Agro Product Ltd has appointed Brand-Comm as its PR consultancy.

exchange4media Chennai Bureau Oct 16, 2006 8:57 AM

A recent study by IAMAI-Pinstorm puts the size of Search Engine Marketing in India at Rs 236 crore. This, according to speakers at a workshop on ‘Marketing through Internet, mobile and search engine’, offered a tremendous opportunity and could yield high ROI. The workshop was jointly organised by media school FMCC and Media Estate.

exchange4media Staff Oct 16, 2006 8:55 AM

Close on the heels of launching its Amritsar and Jalandhar editions on October 8, the Bhaskar Group has launched another edition, this time in Sagar, Madhya Pradesh, on October 14.

exchange4media Staff Oct 16, 2006 8:41 AM

Mumbai Police’s campaign ‘Mumbai Unbreakable’ is now slated to reach a wider audience via a TVC to be created by Dentsu. The ‘Mumbai Unbreakable’ campaign seeks to address the metropolis’ complacent attitude and urges its denizens to adequate corrective measures to counter it.

exchange4media Staff Oct 16, 2006 8:40 AM

Vivek Sayal, VP Marketing, Hero Honda, has been appointed the new President of the Delhi Advertising Club. The Club has been organising advertising, marketing and media quizzes, focused to bring together the industry professionals on a single platform.

exchange4media Staff Oct 16, 2006 8:39 AM

Keeping with the trend that has been seen in the Indian Readership Survey 2006 R-2, business readership, too, have shown a dip across all publications. The Economic Times leads among pink dailies, while Business Today rules among business magazines.

Noor Fathima Warsia Oct 16, 2006 8:38 AM

The Indian Readership Survey (IRS) 2006 Round 2 doesn’t have many surprises as far as the state-wise leaders are concerned. Dainik Jagran, Amar Ujala, Jag Bani, Lokmat, Rajasthan Patrika, Tarun Bharat Belgaum, Ananda Bazar Patrika, Gujarat Samachar, Sambad, Asomiya Pratidin, Malayala Manorama, Daily Thanthi, Eenadu, Vijay Karnataka are some of the lead players.

Noor Fathima Warsia Oct 16, 2006 8:37 AM

The Indian Readership Survey (IRS) 2006 Round 2 sees Hindustan Times maintaining its lead in Delhi. The Mumbai battle continues to throw interesting results – The Times of India leads the pack, while Mumbai Mirror leads among newcomers in the market.

Noor Fathima Warsia Oct 16, 2006 8:35 AM