Date-wise News

Tamil entertainment channel Jaya TV will be launching a 24-hour news and infotainment channel, Jaya Plus, shortly. The channel would be offering news and news based programmes round the clock. Jaya TV would be also launching a 24-hour music channel, Jaya Max, around the same time. The channel has already begun the test run.

Judy Franko Oct 19, 2006 3:44 PM

New technology offers a chaotic challenge to the marketing world, but the industry is adapting. That was the spin at this year’s Association of National Advertisers’ annual conference in Orlando.

exchange4media Staff Oct 19, 2006 8:45 AM

Despite price hikes made to offset rising costs, an upbeat consumer mood has the enabled consumer durable industry to record a significant jump in the sale of high-value consumer durables across categories in '06.

exchange4media Staff Oct 19, 2006 8:43 AM

Bisleri International Pvt Ltd on Wednesday announced that it had earmarked an investment of Rs 100 crore for its foray into the packaged natural water category. The company is also going in for a brand makeover and would be changing its brand colour to aqua green from the present blue that Bisleri is associated with.

exchange4media Staff Oct 19, 2006 8:42 AM

Music transcends all boundaries. Taking a cue from that Miditech, one of the leading production houses in India, is producing the music reality show, ‘Sa Re Ga Ma Pa’, on Zee Kannada. This is Miditech’s largest venture into regional programming till date. The show will go on air from October 20.

exchange4media Staff Oct 19, 2006 8:40 AM

Yahoo! India has launched chat services in eight Indian languages in its new Messenger 8.0 called Yahoo! Indichat plug-in. While one can chat in Hindi and Tamil without needing any language keyboard, for chatting in other languages like Telugu, Marathi, Bengali, Gujarati and Malayalam a language keyboard is needed.

exchange4media Staff Oct 19, 2006 8:39 AM

Kaushik Chakravorty, Country Head, Enhance India, says the agency was created as a separate division of the Starcom group to offer specialised services to independent as well as Starcom clients in the fields of ambient media assets, navigational signage and retail branding.

exchange4media Staff Oct 19, 2006 8:38 AM

Tribal Fusion, the third largest ad network in the US and reaching 113 million US users each month, has launched an ad network in India. The company has also put in place a sales and marketing team for the Indian advertising market.

exchange4media Staff Oct 19, 2006 8:37 AM

Kadence, a global business research specialist, has expanded its operations to India with the launch of Kadence Research India, which primarily focus on undertaking qualitative and quantitative research for clients who want to gain an insight into hard-to-reach Indian business audiences. The research company has set up its first office in India in Delhi.

exchange4media Staff Oct 19, 2006 8:36 AM

Yahoo! India is all set to offer Internet telephony and communication services in India through 100 per cent equity acquisition of a company. It has derived clearance of FIPB and the Ministry of Finance for the same.

exchange4media Staff Oct 19, 2006 8:35 AM

Pradeep Guha, CEO, Zee Telefilms Ltd, was elected President of the India Chapter of the International Advertising Association (IAA) for the year 2006-07 at its recently concluded Annual General Meeting held in Mumbai.

exchange4media Mumbai Bureau Oct 19, 2006 8:34 AM

Orchard Advertising, Chennai, has bagged the creative and media mandate of Vijay Shanthi Builders. The account size is pegged in the region of Rs 7-8 crore.

Judy Franko Oct 19, 2006 8:32 AM

The new reality show from Sony, ‘Bigg Boss’, will see many innovative promotions in its three-phased marketing campaign. The programme will involve a 360-degree marketing campaign and will see many brand tie-ups and associations in the days to come.

exchange4media Mumbai Bureau Oct 19, 2006 8:31 AM

The India Today Group is launching the Indian edition of ‘Men’s Health’, said to be the largest men’s magazine in the world, on October 19. The magazine will hit the stands with the November issue and will be priced at Rs 50.

exchange4media Staff Oct 19, 2006 8:30 AM

The Supreme Court on Wednesday came down heavily on sting operations telecast by different news channels. The Apex Court was hearing a petition filed by CNN-IBN Editor-in-Chief, Rajdeep Sardesai, seeking a stay on a UP Assembly directive ordering him to be present before the House on October 27 regarding a sting operation carried by the channel on UP legislators.

exchange4media Staff Oct 19, 2006 8:29 AM

Mindshare has effected some key changes. Girish Menon has moved to Mindshare, Vietnam as Managing Partner on the Unilever business. Following this move, Subramanian replaces Menon as GM, Mindshare, Bangalore. He was earlier the Business Director, Mindshare, based in Chennai.

Tuhina Anand Oct 19, 2006 8:28 AM