Date-wise News

Advertisers are finding that the front-page ads in The Wall Street Journal -- now available for nearly $100,000 a pop -- may be a great way to reach the business world, but they can also be disastrous if bad news about their companies appears on page one the same day.

exchange4media Staff Oct 17, 2006 9:12 AM

The world's largest sport-shoe maker, Nike controls about 20% of the U.S. market. At a time when the Adidas-Reebok merger was supposed to close the gap on Nike, Nike gained 2 market-share points in the U.S. The company has done a masterful job of maintaining a consistent brand image across various channels, making sure what consumers experience in stores carries over seamlessly to the web.

exchange4media Staff Oct 17, 2006 9:11 AM

The mood this festive season with most big consumer electronics and durable marketers is subdued, at best. With Onam and Durga Puja already proving to be a damp squib as far as sales is concerned, marketers are banking heavily on pre-Diwali consumer purchase to achieve their sales targets.

exchange4media Staff Oct 17, 2006 9:10 AM

Century Communication Ltd, an integrated media and entertainment company with interests in airtime sales, post production of video and film, radio, digital news room services and other growing aspects of the media business, has announced the acquisition of two new shows by its media sales arm, Pearl Media.

exchange4media Staff Oct 17, 2006 9:09 AM

Vijay TV is gearing up to celebrate Diwali with much fanfare. The channel has roped in some of the biggest stars from Kollywood and has lined up programmes that promise wholesome entertainment for viewers during the Festival of light.

exchange4media Chennai Bureau Oct 17, 2006 9:08 AM

CNN International in an initiative to promote India abroad has produced a series of six 60-, 45-, 30-second advertorials in association with the Ministry of Tourism. The ads, which were unveiled at the Overseas Marketing Meet organised by the Ministry in the Capital earlier, have been produced by Bang Productions Singapore Pte Ltd.

exchange4media Staff Oct 17, 2006 9:08 AM

The latest Synovate PAX Media Survey has revealed that affluent Indians spend on goods and products that make a personal statement – designer clothes, jewellery and digital products. They are also slowly adopting various fitness methods. The results for 2006 show that India’s elite are being choosy about what they spend on.

exchange4media Staff Oct 17, 2006 9:07 AM

After signing Motivator as its media AoR, Madhya Pradesh print player Nai Dunia has signed on David as its creative partner. The account size is estimated to be upwards of Rs l0 crore. It may be noted that Nai Dunia had launched its Raipur edition last week.

Noor Fathima Warsia Oct 17, 2006 9:06 AM

Following Nitin Jain’s decision to exit MTV Networks India, the organisation has identified a replacement. Sanjay Puthli has been appointed as Senior VP, Ad Sales. Puthli comes from MTV Networks Asia, where he was heading advertising sales and network development for Singapore and Malaysia. He would be on board from November 1 and would be reporting to Amit Jain, Managing Director, MTV Networks India and Executive Vice-president – MTV Networks Asia.

Noor Fathima Warsia Oct 17, 2006 9:05 AM

Dentsu Communications has announced the appointment of Norimichi Uno as Resident Director of the agency. He will be based in Bangalore. Uno, who is on secondment from Dentsu Inc, Tokyo, replaces Kenji Nogami, who now moves to Dentsu Asia, Singapore.

exchange4media Staff Oct 17, 2006 9:04 AM

Google Inc has hired Dr Prasad Bharat Ram, former CTO at Yahoo! India, to head engineering and site operations at the company’s R&D centre in Bangalore. Dr Ram, whose appointment is effective immediately, will head the engineering operations and product innovation at the centre.

exchange4media Staff Oct 17, 2006 9:03 AM

Anil Ambani-promoted Reliance Entertainment has launched the beta version of its casual gaming portal, Zapak.com, under its new gaming division named Zapak Digital Entertainment Ltd.

exchange4media Staff Oct 17, 2006 9:02 AM

The Indian scoreboard at the nominations stage of the London International Advertising Awards 2006 looks impressive, with 38 finalist entries in the race from eight entrants. A whopping 20 finalists are from O&M, seven are from JWT, four from Rediffusion DYR, three from Grey Worldwide, two from Percept H and one from Everest Brand Solutions.

exchange4media Staff Oct 17, 2006 9:01 AM

Early Sunday morning, Pepsi’s ‘Blue Billion Express’ train left Delhi to cheer the Indian cricket team in Jaipur. On board were Pepsi brand ambassadors Shah Rukh Khan and Priyanka Chopra, the Pepsi family, senior honchos from its creative agency JWT. And of course the media in full strength.

exchange4media Staff Oct 17, 2006 9:00 AM

Divya Bhaskar has effected some changes to make the daily more contemporary. The publication has also launched a “magazine within a paper” ‘Just Chill!’

Noor Fathima Warsia Oct 17, 2006 8:59 AM

The inaugural issue of the Harvard Business Review South Asia was launched by Finance Minister P Chidambaram at Mumbai on Monday. The event marked the launch of the 12th edition of the magazine, notably the first English edition after the original.

exchange4media Staff Oct 17, 2006 8:58 AM

Wunderman India has been on a growth trajectory. The last two years have been particularly good for the direct marketing agency of the Young & Rubicam Group. Wunderman India claims to have registered a 40 per cent growth in the last two years thanks to both new business wins as well as growth with existing clients.

exchange4media Staff Oct 17, 2006 8:56 AM

The India Readership Survey (IRS) 2006 Round 2 has shown significant decline in readership. Similarly, the National Readership Survey 2006 didn’t have much good news either. Industry leaders believe that it is that readership measurement in India needs a re-look.

Noor Fathima Warsia Oct 17, 2006 8:55 AM