Date-wise News

PayMate, a new mobile payment gateway, plans to revolutionise m-commerce with their mobile payment solutions. The company plans to offers its customers the convenience of paying their bills through SMS from their mobile phones. Mobile phones will become virtual debit/credit cards as customers will be sending an SMS to make the payment from their cards.

exchange4media Staff Oct 23, 2006 8:32 AM

Philips Electronics has placed its global media account into review. The incumbent, Aegis Group's Carat, has been invited to defend and will do so, an agency representative said.

exchange4media Staff Oct 23, 2006 8:30 AM

Rather than hike product prices, Britannia is banking on product innovations to boost brand sales and add value to the consumer experience.

exchange4media Staff Oct 23, 2006 8:29 AM

The Davids are taking the fight right into the den of the Goliaths. Local brands who have been giving large brands a run for their money in the value segment, especially in small cities, are now occupying greater space in the retail malls.

exchange4media Staff Oct 23, 2006 8:28 AM

Godrej Sara Lee Ltd has announced its anti-Dengue drive to reach out to consumers in the backdrop of the Dengue outbreak in partnership with various NGOs. The objective of this initiative is to help people protect themselves from mosquitoes borne diseases.

exchange4media Staff Oct 23, 2006 8:27 AM

MakeMyTrip.com has commissioned Canada-based interactive company Nurun to redesign its website to improve its performance by converting casual site browsers into online buyers.

exchange4media Staff Oct 23, 2006 8:26 AM

Cashing in on the success of reality shows on various satellite channels, Southern Spice Music, a Chennai based multi-lingual music channel airing music and entertainment for the youth, is all set to launch ‘Reliance Mobile Launch Pad’, a talent hunt show to select the most melodious voice in Tamil Nadu.

exchange4media Chennai Bureau Oct 23, 2006 8:24 AM

Amrita TV’s ‘Super Star’, a voice hunt show, is laughing all the way up the rating charts. The reality show episode telecast on October 4 has topped the TAM charts with TVR of 15.65 (1 Million+, Age Group 15+ group) in the 8.30- 09.30 pm slot. The show, which is in its final stage, has been ranked as the No. 1 show in the Kerala market.

exchange4media Chennai Bureau Oct 23, 2006 8:23 AM

Zee Cinema has adopted innovative ways other than their on-air promotions for the show ‘Shanivaar Ki Raat Amitabh ke Saath’. Having tied up with DNA and Red FM Mumbai for print and radio promotion respectively, the channel will feature a special segment on Amitabh Bachchan – ‘100 not out’.

exchange4media Staff Oct 23, 2006 8:22 AM

Following ‘Airtel Super Singer’ and ‘Hutch Kalakkapovathu Yaaru,’ the newly launched reality show, ‘Garnier Fructis Jodi No. 1’, has opened with an impressive 5.1 TVR in Chennai and 6.6 TVR among females.

exchange4media Chennai Bureau Oct 23, 2006 8:22 AM

Media consultancy company Mediaguru is helping Bangladesh-based QC Group to launch Bangladesh’s first 24-hour television news channel. The channel, to be named CSB (Chrono Satellite Broadcast), will be launched in December this year.

exchange4media Staff Oct 23, 2006 8:21 AM

Ahmedabad-based Sambhaav Media Ltd has recently acquired 260 back-lit design bus shelters from the Ahmedabad Municipal authorities. This is in addition to exclusive advertising rights procured by Sambhaav Media for front-lit and backlit hoardings on CG Road and Ashram Road, the main commercial hubs of the city.

exchange4media Staff Oct 23, 2006 8:20 AM

Sanjeev Hajela has been promoted as President of Mudra’s OOH Division Primesite recently. He replaces Indrajit Sen, who moved out last November to Jagran Engage.

exchange4media Staff Oct 23, 2006 8:19 AM

Kartik Iyer, President of Initiative India, has joined Active International, one of the world’s largest corporate trading companies, as Director, Media Services. He will be responsible for the company’s media practice and will be reporting to George Blunt, CEO, Active International India.

exchange4media Staff Oct 23, 2006 8:18 AM

Lodestar Universal has released the annual APMES for 2006-07. The series published by the Universal McCann network aims at providing clients and the advertising, marketing, and media sectors with a road map to business development. The APMES report is prepared by in-market experts in the Universal McCann network offices.

exchange4media Staff Oct 23, 2006 8:17 AM

Zee Telefilms is set to launch an English news channel for the GCC (Gulf Cooperation Council) countries comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. Meanwhile, Essel Group Chairman, Subhash Chandra, said that acquisition of 51 per cent stake in UNI was meant to revive the news agency, not for any monetary gain.

exchange4media Staff Oct 23, 2006 8:16 AM

We know him, we love him. He is the undisputed Badshah of Bollywood today. He is also among the top three drivers of brands and the darling of marketers and ad agencies. And we ran into him on the Pepsi’s Blue Billion Express train ride from Delhi to Jaipur a week ago.

exchange4media Staff Oct 23, 2006 8:15 AM