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The ads have the potential to become bigger than ‘Har ek friend’ series from Airtel, say creative honchos
Sharp, effective ideas will only come out of creative minds if the right strategy has been fed into them; both often live together, say experts
The retail solutions hot shop has already bagged the creative duties of the entire business of Magma Fincorp; account size pegged at Rs 15 crore
Community engagement and experiential marketing are the most preferred routes taken by Harley-Davidson to create awareness and connect
ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music
When a person comes to watch a movie, he/she is in the best mood possible to imbibe any advertising, says Gautam Dutta, COO, PVR
The ad is built on the insight that ‘standing up’ often doesn’t really yield results, but a lot can happen when you ‘sit down’
Reporter Twishy is all excited about her journey from editing to reporting and from print to online as this tenacious foot soldier hunts for stories
While the auto sector is amongst the high spenders of 2012, auto advertising in mass media is lacking disruptive ideas & innovation
The agency’s mandate includes handling print, radio and OOH campaigns for the league. OgilvyOne to handle digital duties
The size of the business is pegged at Rs 5 cr – Rs 8 cr; the pitch will take place in Delhi
The size of the business is pegged at Rs 5 cr – Rs 8 cr; the pitch will take place in Delhi
To generate buzz, campaigns have to go beyond just TV; Volkswagen has innovatively harnessed the power of all medium to create effectiveness, say experts
Carrefour, the world’s largest retailer after Walmart, is on the lookout for a creative partner. The pitch is underway in Delhi
Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity
The ad tries to communicate flexibility with the thought ‘Moves like music’ but the connect seemed a bit tenuous, say creative honchos
With the tag line ‘Find what you seek’, Incredible India’s new campaign plays the diversity card
Marketers in India are experimenting with AR to communicate with audiences but is the power of this technology overhyped or underestimated?
The right creative idea can infuse life in low-involvement products or in sober categories such as finance to create apt brand recall and allow brand preference
The campaign takes on close competitor Fastrack and encourages the new generation to live in the moment
There is no ‘kahaani’ in the TVC, say creative heads, who feel that though the build-up is fine, the ad soon disintegrates into the bizarre zone
The agency has won the business post a multi-agency pitch that was held in October. IBD India is the incumbent on the account
Are celebrities that are spotted only with the likes of Ferragamo, Jimmy Choo & Versace good ambassadors for Liberty, Relaxo & Metro?
Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this
From Dabangg to Rowdy Rathore, leading Bollywood men cannot do without their Ray-Bans...
The movie has associated with brands such as Discovery, Intel, Western Union, Wildcraft, Gibson, Royal Enfield and Pond’s
The commercial’s insight of tailor-made services is brilliant and the execution is charming, say creative honchos
Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across
“A tremendous opportunity lies with today’s connected eco-system,” feel industry experts
Uday Kumar Verma, Uday Shankar, Andy Kaplan & Ronnie Screwvala deliberate on the industry future growth drivers
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