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The new addition to The Joy of Gifting campaign celebrates the uniqueness of a serendipitous moment when a gift changes hands
The campaign, created by Happy Creative Services, aims to encourage consumers to shop from absolutely anywhere & accelerate the trend of shopping on the go
The multi-agency pitch is underway in Delhi. The cable TV distribution company reaches an estimated 13 million households in over 200 cities across 13 key states in India
The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport
The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to the country in their own areas of expertise
The film narrates the story of 97-year old Shyam Saran Negi from Himachal Pradesh, who is India’s very first voter, and urges Indians to come out and cast their votes in these general elections
The win comes on the back of a multi-agency pitch that took place in New Delhi. DDB Mudra was the incumbent agency on the account
According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message
Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago
Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago
The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative pitch in January. The account was earlier handled by FCB Ulka
The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative pitch in January. The account was earlier handled by FCB Ulka
Conceptualised by Ogilvy & Mather, the campaign pitches Tata Sky Karaoke as a social activity in the realm of enjoyment, bringing a fresh twist to singing as an entertaining & collective activity
Experts discuss the present and the future of OOH and its relevance in the rapidly evolving world of media at exchange4media's 4th OOH Conference & Awards
Amul's ads have been highlighting relevant current issues through clever & entertaining hoardings. Pavan Kumar, AGM - Marketing, Amul, speaks on the brand's strategy at the 4th edition of OOH Conference & Awards
Conceptualised by Publicis South Asia, the campaign's aim is to drive awareness & let investors known about an option to donate their returns fully or partially towards helping the needy cancer patients
The mandate will be handled out of the agency's New Delhi office. The win is attributed to Rediffusion's credentials and ability to handle the category
We have the size, scale & expertise. The only issue is our share price & we have a duty towards our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of Interpublic
Conceptualised by Ogilvy & Mather, the latest campaign, featuring two TVCs - 'Valet' and 'Hill Station' - present inspiring moments of ingenuity and clear thinking
As per sources, the multi-agency pitch is underway in Delhi for the company's over-the-counter products
Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way
The jewellery brand has launched a unique digital campaign on Facebook, urging working women in Delhi, Mumbai & Bangalore to break away from the regular humdrum of professional life and have fun the creative way
MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content around FourSquare & Twitter, and some smart SFX work
Samsung revealed some smart marketing moves, making the most of the 86th Academy Awards event, and also unveiled its new brand campaign, 'One Samsung', at the gala event
Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness
Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy jingle & a popular colloquial phrase
According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world
According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways
The new TVC, conceptualised by Taproot India, endearingly captures people's desire to live in the present with the anxiety to secure their futures
Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with social media
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