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The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping
After multiple rounds of the pitch process, HCL Healthcare has assigned its creative duties to Draftfcb Ulka. The agency will also handle the brand's corporate business
After multiple rounds of the pitch process, HCL Healthcare has assigned its creative duties to Draftfcb Ulka. The agency will also handle the brand's corporate business
The insight behind the campaign is that Dulux not only assures good looking exteriors, but also offers the best protection against the vagaries of nature and cracks
The win comes on the back of a multi-agency pitch that took place in New Delhi. The incumbent on the account is Draftfcb Ulka
If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run
Targeting youth, Creativeland Asia has conceptualised a Twitter crowdsourced song #DontSmokeBecause on anti-smoking for brand Godrej Aer
The brand has picked up a good idea that works towards making older people feel that Titan spectacles can make them young again at an affordable price range
Confirming the news to exchange4media, the brand shared that it was in talks with O&M and there wasn't any multi-agency pitch
The brand has only invited agencies that have full-fledged offices in Delhi, Mumbai, Kolkata and Chennai. Last date for sending the applications is September 12
Launches two TVCs that revolve around sharing, to bring alive the message 'To love is to share'. Is the insight clear? NO. Will it connect with the audience? YES
The brand's latest 'Made for first love' proposition effectively highlights the network credentials in an engaging manner. The ad showing a love-struck teenager making long calls is fresh
The brand has a budget of more than Rs 60 cr for FY 13-14; 50 per cent of it will be spent on TV, while majority of the rest will be allocated to BTL & digital, shares the DGM Marketing of Lava
The win comes on the back of a multi-agency pitch that took place in Delhi. The incumbent agency for Usha's sewing machine category is Ogilvy & Mather
Conceptualised by Dentsu Marcom, the ad bets on individual identity with 'Apni Film ka Superstar'. The brand has taken the rural route to appease masses for the first time
Gopalan to join as Director – Consumer Business India with effect from Sep 2. N Rajaram, Govind Rajan, Najib Khan, Sriram Jagannathan, Mohit Beotra & Mohit Parasher will report to Gopalan
While the new ad campaign gives Nano a chic and youthful makeover, experts are left feeling bewildered by all that imagery
Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results
Do you want to kick Monday in the nuts? BITM sure knows how to beat the blues. Here’s a set of quirky print ads from the agency that will make you fall in love with weekdays
Nestle India's integrated campaign to promote breast feeding and address the issue of malnutrition among newborns has created a buzz in social circles
The insight that the product is so tasty that one would rather chew than talk is good. The characters add to the humour quotient
The brand's insight that home-cooked food & family memories are powerful motivators in making the final decision to book a trip, comes out very well through the ad
There has been a marked shift in jewellery advertising over a couple of years. It is more about building an emotional connect through relatable stories, rather than betting on celebrities
Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore
Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore
The brand has launched a Twitter campaign #DearBeerGod, which is a chance for consumers from across the country to lead their city to victory and win gallons of beer
The multi-agency pitch is underway in Delhi. Incumbent agency on the account is Salt Mango Tree
Acer's new TVC beads tech & emotions into a common thread. The insight of magnifying 'touch' through real-life examples strikes a chord with the audience
The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and laptop accounts
The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and laptop accounts
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