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Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries
No Indian entry features amongst the 12 shortlisted entries for Creative Effectiveness Lions this year. India submitted just one entry, as opposed to two entries last year
Out of the 265 shortlisted entries, DDB Mudra Group is the sole Indian entry in the Promo & Activation Lions shortlist from India for its work for Aarambh
Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries
Out of the 265 shortlisted entries, DDB Mudra Group is the sole Indian entry in the Promo & Activation Lions shortlist from India for its work for Aarambh
No Indian entry features amongst the 12 shortlisted entries for Creative Effectiveness Lions this year. India submitted just one entry, as opposed to two entries last year
The win comes on the back of a multi-agency pitch that took place in Mumbai. The mandate involves complete online media planning and buying
In an exclusive chat with exchange4media, Pawar talks about key focus areas at Publicis, creative freedom for young guns & making tech a part of every solution
Creative experts believe that the campaign has the perfect timing and the ad is gripping. However, they feel that the campaign lacks any interesting twist
Deb will report to Ashutosh Sawhney, Executive VP & Branch Head at Publicis Capital. He will handle accounts such as Nestle, United Biscuits and Subway
Every other difference will take the last seat in the hall & ideas will be the guests of honour, says the Managing Partner of Bang In The Middle, who is on the jury of Outdoor Lions
The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’
Every other difference will take the last seat in the hall & ideas will be the guests of honour, says the Managing Partner of Bang In The Middle, who is on the jury of Outdoor Lions
The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’
Jayaranjan moves from the Mumbai office, and as Senior Creative Director, he will report to Ravi Raghavendra
Kaushik joins Dentsu Marcom as VP in Account Management. He was the VP & Client Services Director at JWT for more than six and a half years
Khazanchi likely to end his five and a half-year long stint with Publicis Ambience as National Creative Director & Vice Chairperson. His next move is unknown
PR agencies need to absorb digital to have category leadership, say leading communication experts
Marketplace model’s biggest challenge is that it’s difficult to execute as it requires adequate liquidity on the buyer’s and seller’s side
Delhi-based Oxygen has bagged the creative mandate following a multi-agency pitch; account size is pegged at Rs 15 cr for the first year
The multi-agency pitch will take place in Delhi. The incumbent agency for Usha’s sewing machine category is Ogilvy & Mather
Delhi-based Oxygen has bagged the creative mandate following a multi-agency pitch; account size is pegged at Rs 15 cr for the first year
The multi-agency pitch will happen in Delhi. Draftfcb Ulka is the incumbent agency for the brand
Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video
The CCO, Leo Burnett India & Subcontinent believes that today creativity is more about product designs, installations, 3D designs, promotions & activity
It’s just that we don’t see creativity in the format that we used to such as writing copy or a film script, says the Co-Founder & CCO of Taproot India
Reporter Twishy is impressed by the talent on display at the Portfolio Night in Delhi & realises that some of the greatest work comes from beautiful mistakes
With FDI favouring the marketplace model, Flipkart embraces it, bringing buyers and sellers in direct contact. The e-comm player has also forayed into the fashion category
The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back
Portfolio Night, held in Delhi for the first time, saw outstanding pieces of creative work. The level of creativity is getting better every year, say ad gurus
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