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Hero MotoCorp has also initiated a multi-agency pitch in Delhi for the 'Impulse' business, inform people familiar with the development
The new commercial titled ‘Tag on Wheels’ repositions the car with a more masculine and aggressive outlook
In Indian ad agencies, it's just a matter of filling those long forms & taking a secret exit interview, asking for suggestions that are never put to practice. Change that today!
While Indian clients comfortably spend crores on TVCs & print ads, they remain circumspect on digital, says the Founder & Group CEO, Magnon\TBWA & Magnon\E-Graphics
The core proposition of Mia, a Tanishq brand, of jewellery that you can wear every day - even to work - is well established through the commercial
Kumar joins as Senior Vice President – Planning for the agency’s Delhi operations. His last stint was with Draftfcb Ulka
The new ad builds on the insight that subjects such as history & science are fascinating – but only to historians & scientists, and not poor students, who are forced to study them
The agency won the account post a multi-agency pitch. The incumbent on the brand is Saatchi & Saatchi
Many big agencies in India are based on the legacy principle of TV first and everything else second, says Keith Smith, President – International, TBWA Worldwide
The multi-agency pitch is taking place in Delhi. The incumbent agency is Crayons Advertising
The appointment comes on the back of a multi-stage pitch process that took place in Delhi. The account size is pegged at around Rs 40 crore
The appointment comes on the back of a multi-stage pitch process that took place in Delhi. The account size is pegged at around Rs 40 crore
The mktg initiative communicates the unlimited talk time proposition but the idea is not fresh. This is Rediffusion Y&R's last campaign for MTS, as Creativeland Asia is its new creative partner
ITC Classmate's new TVC has children secretly practicing the creation of their signature as the central theme; the earlier campaign rested on a more powerful insight of 'uniqueness'
Our work has straddled borders & challenged racial prejudices – guided by a common strand of DNA of optimism, says Ahluwalia of Coca-Cola, on the brand winning Cannes Lions Creative Marketer of the Year
Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?
Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?
This age of mobile and internet allows everyone to become a journalist, say experts, talking about the digital explosion, at IMPACT Careers 360 Conference
As per the IMPACT M-School All India list, National Institute of Design occupies the top slot, followed by FTII, National School of Drama, Asian College of Journalism, & MICA
Ford launched a digitally-led experiential initiative for its latest offer EcoSport. Consumers got a chance to drive the SUV ahead of its launch & share experiences online
India draws 2 Golds, 2 Silvers and 8 Bronze Lions in the Design category at Cannes Lions International Festival of Creativity 2013
Indian agencies stole the show in Press Lions. McCann, Taproot, O&M, DDB and Leo Burnett brought cheers to India
Indian agencies stole the show in Press Lions. McCann, Taproot, O&M, DDB and Leo Burnett brought cheers to India
India draws 2 Golds, 2 Silvers and 8 Bronze Lions in the Design category at Cannes Lions International Festival of Creativity 2013
19 Indian entries feature among the total 234 entries shortlisted for Design Lions this year. O&M leads Indian agencies with eight entries shortlisted
The agency has been assigned the creative & media duties of Northern Railway & Bank of Maharashtra. The cumulative account size is pegged at over Rs 50 cr
19 Indian entries feature among the total 234 entries shortlisted for Design Lions this year. O&M leads Indian agencies with eight entries shortlisted
Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries
Out of a total of 265 shortlisted entries, only one entry from DDB Mudra Group made it to the shortlist, but India could not fetch any metals
DDB Mudra's 'Help Desk' campaign for NGO Aarambh helps India secure the only metal, under the best low budget sub-category
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