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The Editor-in-Chief of India News shares the secret to the channel's success, the programming line-up for the General Elections, some controversies and more
Conceptualised by Contract, the core of the campaign is about reconnecting relationships with family and friends that are missing in the hustle-bustle of modern day living
The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility in the hyper-competitive market
The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India
The year 2014 will be more challenging for the creative industry. With shrinking budgets, agencies will face the challenge of creating the best strategy for a brand at a minimal cost
In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year
Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North
The share of digital in the entire mktg mix is increasing & 2014 will see a balance in terms of spends. Moreover, rise of short form videos, branded content & dominance of hashtags will keep things exciting
Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North
Dentsu India Group's Rohit Ohri and Soumitra Karnik share about the agency's key achievements, acquisitions and account wins in the year 2013
Dentsu India Group's Rohit Ohri and Soumitra Karnik share about the agency's key achievements, acquisitions and account wins in the year 2013
Be it Lifebuoy's social message, Dove's 'Real Beauty Sketches', Van Damme's famous 'split' or Google's emotional peg - digital campaigns were at the forefront of creativity in 2013
Be it Lifebuoy's social message, Dove's 'Real Beauty Sketches', Van Damme's famous 'split' or Google's emotional peg - digital campaigns were at the forefront of creativity in 2013
Indian advertising industry had its fair share of winning moments, some unavoidable lows, numerous controversies, mergers & high-profile exits in 2013. Here are some unforgettable industry highlights from the year
Indian advertising industry had its fair share of winning moments, some unavoidable lows, numerous controversies, mergers & high-profile exits in 2013. Here are some unforgettable industry highlights from the year
The new ad from Titan aims to highlight the brand's popular theme music & celebrate the joy of gifting, while infusing warmth into the very moment a gift changes hands
Despite the industry buzzing with negativity & scams, creative volcanoes exploded to give us ads that made us smile amid the gloom & left long-lasting impression on our minds
In its second year, the comprehensive list celebrates the real movers & shakers in India's digital media industry, who are pioneering the growth of the digital economy
Despite the industry buzzing with negativity & scams, creative volcanoes exploded to give us ads that made us smile amid the gloom & left long-lasting impression on our minds
Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts
The company & its distribution are well positioned to take advantage of the conventionally strong Q4 & production is being ramped up to meet this demand, says the GM, Mktg - Scooter, TVS Motor Company
The ad highlights how identical behaviour of men and women at workplace earns different labels and aims at breaking down the gender stereotypes
With resource constraints & changing consumer expectations, it is important for brands to adopt smart & innovative ideas for sustainable growth in 2014, say industry leaders
The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough
The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media
The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media
This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand
Rediffusion Y&R also announces the elevation of Chraneeta Mann as National Creative Director – Regional
On Dec 5, Ford dealerships were operational from 8AM through midnight with offers & gifts on every booking. Ford launched a 360-degree campaign involving print, digital & TV for the same
Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency
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