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The brand has launched a digital campaign that highlights the rich heritage of India through facinating stories via its Facebook page and blog
The campaign is based on a very powerful insight as it asks leaders of the country to behave, for the youth are watching & voting. It is the next phase of The Hindu's 'Behave' initiative
Every woman is a glamorous celebrity, says Revlon with new digital campaign that encourages women everywhere to put their best celebrity face forward
Toshiba has launched a campaign for its Cricket Series LED TV, which has been developed in consultation with Sachin Tendulkar. Will this co-creation hit a home run?
GAIL India is looking to empanel ad agencies to handle routine, statutory branding / non-branding communication jobs. Last date for sending applications is October 30
Quikr's new ad portrays a superhero selling off his mobile phone on the online classified site. This ad plays on humour to drive the message, which will work for the brand
Pratik Mishra, Associate - Social Media at Rediffusion Y&R talks about the high of being in advtg, reality being different from what's shown on TV, ads no longer being monologues, and more...
Other telecom providers too offer toll-free number service, but with this ad Idea has effectively owned the space. However, the ad is not relevant to non Idea customers, making it fairly limiting
"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von Sahr, Prez, BMW Group India
"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von Sahr, Prez, BMW Group India
Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand
"You think that the economy is slowing down, but compared to the UK, Germany or even China, India is a great growth market for us," says the G14 CEO & Prez of Global Clients, IPG Mediabrands
The TVC showcases different sets of people using a single Tab between them. The ad gives out the message loud and clear, but are we ready to share our screen?
In an animated film launched on YouTube, titled 'Helping India Save', the brand highlights the importance of savings and its vital role in the growth of the economy
The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression
Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them
In an exclusive video interview, the VP - Mktg, India & South West Asia, Coca-Cola talks about the brand's 'screen to shelf' strategy, marketing during a downturn and importance of digital, among other things...
The Managing Partner at JWT India has put in his papers after a stint of 3 years and 2 months with the agency
The Managing Partner at JWT India has put in his papers after a stint of 3 years and 2 months with the agency
Draftfcb Ulka claimed the business again post a multi-agency pitch that saw participation from leading agencies in Delhi, confirm industry sources
A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders
Who will be the leader? Where is the CEO going to be based? Are clients and employees happy? - are few pertinent questions the WPP Chief raised. The structure will be changed soon, he said
In this smartphone-crazy world, where each player is trying its best to woo customers, who is giving whom a run for money? Should you flaunt a faster phablet or a better camera?
In addition to TV & digital, the mobile brand will lay big focus on retail experience to market latest offerings Samsung Galaxy Note 3 & Galaxy Gear. This is because 'seeing is believing', says Country Head Vineet Taneja
The Exec Chairman of Dentsu India Group talks about his effort in trying to change the perception of Dentsu being 'a Japanese ad agency with Japanese clients' and the agency's various acquisitions, among other things
This is a good opportunity for India and a very good time to consider a digital bill of rights, say experts, while speaking at CII Big Picture Summit, 2013
Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling
The win comes on the back of a multi-agency pitch. The incumbent on the account is ZenithOptimedia
The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home
The agencies will be expected to conceptualise & design various media campaigns in keeping with the overall strategy of LIC. Applications have to be submitted by Sep 12
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