Authors
The creative process is messy, frightening & filled with insecurity. And that's the fun part. We are in the business of creativity that is changing in many ways & this is the age of the story-teller, says the Worldwide CCO of O&M
The new rib-tickling ad by Cadbury 5 Star, sans the famous duo of Ramesh & Suresh, urges people to get rid of seriousness from their lives with a dose of chocolate treatment
Marketers found a refreshed love for the digital medium this Valentine’s season and the consumers witnessed outstanding campaigns on this medium as compared to the traditional medium
Cadbury Perk & Nestle Munch are engaged in a battle royal over weight versus taste, taking on each other with ads in quick succession. Will this marketing gimmick work?
Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for the way they multitask & stay connected
The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the manufacturer or service provider be also made responsible?
Deepika Warrier, VP - Mktg, PepsiCo, talks about how the digital medium is changing the way ideas are created, the need to go beyond traditional B-School hiring & the scope to create vernacular content
A thought-provoking film created by Taproot India as part of TOI's campaign, 'Save The Farmer's Family', features the plight of a village family left behind by a farmer who committed suicide
SpiceJet is on the lookout for a creative partner. The airline is meeting agencies in Delhi, who have been asked to present their ideas
Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences
Conceptualised by Lowe Lintas and Partners, the MAd campaign promotes the product by paying tribute to few iconic Indian ads in a humorous manner
Big B's recent remark against colas is seen as a belated reaction, which could undermine years of marketing efforts by a brand. It has also raised the crucial point: shouldn't celebrities
Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts
The size of the account is estimated to be more than Rs 100 cr. It is learnt that several leading agencies are a part of the review
Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same tagline used by Narendra Modi in 2011 for a ‘Chintan Shivir’ in Gujarat
Industry experts at the Creative Circle roundtable held at Epica Awards, while highlighting various aspects of advtg in India & the Middle-East, said that advtg is about public engagement & understanding human insights
Khan was conferred with 'The Indian Creativity Hall of Fame' by exchange4media on Jan 24. The ad veteran laments that advtg no longer talks to people. It talks at them. He points out all that is wrong with this industry today
Leo Burnett's total tally was 32 metals. Forsman & Bodenfors was declared Agency of the Year with 15 awards. France topped the country rankings with 75 awards
At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands
At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands
The brand has launched its first TV commercial, conceptualised by JWT India, that showcases the chemistry between strangers and the idea of being seduced by a great fragrance
The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news
The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news
The advent of various digital formats and the growing acceptance of citizen journalism have changed the entire broadcasting industry as information leaks out much earlier, says the international journalist & TV host
More & more visibility of the product in the rural market will help spread more positive word of mouth, which will in turn drive sales, says the VP, Sales & Marketing, Honda Motorcycle & Scooter India
The empanelment of advertising agencies will be for a period of three years. Interested agencies have to submit the proposals to the J&K Government by Jan 25, 2014
The multi-agency pitch is underway in New Delhi. Sources close to exchange4media have confirmed the news
The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news
The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news
The MD of ITV Network shares that the group will be coming out with four more channels over the next two quarters, however, there are no further plans to enter the print space
TOP STORIES
