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The situations in the ads are real but the idea is similar to Max New York Life Insurance campaign, say creative honchos
Engage with the audiences in an open fashion, entertain & have a conversation with them in the process of selling, advises Pandey
Increased competition on entry of global media players will bring in fresh talent & reduce the common practice of paid news, says Twishy of e4m
"The various measurement technologies need to converge into one holistic audience-data energy policy,”"stresses the Founder & Chairman, EMM Intl
The TVC shares a fantastic insight that Coca-Cola brings the family together but the creative rendition does not do justice to it, say experts
This is the first ever campaign from Intel with primary focus on the Indian audiences and highlights the importance of technology
Karbonn has illustrated the dual core processor peg vividly. Also, it is bizarre in a good way, say creative honchos
The Hero TVC has scale, great production value and is well shot but the purpose of the ad is missing, say creative honchos
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