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By promoting the thought of enjoying Heineken in moderation and drinking responsibly, Heineken has made moderate drinking aspirational
Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua
The campaign ‘One Life, Many Lives’ links the multi-faceted car with high profile individuals who lead multi-dimensional lives
The multi-agency pitch is currently underway in New Delhi. The winning agency will get an opportunity to work with all the brands within the RBNL portfolio
Wendy Clark of Coca-Cola talks about the brand’s ‘Fans First’ approach, wherein fans have guided conversations, making them a part of the marketing channel
Delhi is a fertile playing ground, with a lot of juicy brands that have helped the city in becoming the new creative destination
The business was awarded to Dentsu Creative Impact post a multi-agency pitch. The agency’s Delhi office will drive the account
The business was awarded to Dentsu Creative Impact post a multi-agency pitch. The agency’s Delhi office will drive the account
Benetton has differentiated itself by politically aligning with consumers, rather than just talking about style & colours
Mass collaboration is changing the way businesses communicate, create value & compete, says Don Tapscott, Canadian business exec & author
This ensures they are pre-decided on brand before entering the store, says a shopper behaviour study by IIM-A, TNS, KiE Square & OgilvyAction
The branding co-creation company is beginning with a few clients in the FMCG sector. The focus is on start-ups, new ventures, SMEs and more
A multi-agency pitch, that involved eight agencies, took place in November in Delhi NCR. The creative duties were earlier with Publicis Capital
It is surprising that few creative people still find the ‘right now’ thought refreshingly new, say industry experts
The latest campaign focusses on Linc as the brand to watch out for, unlike the earlier ads that had a more product focus
The pitch took place in Delhi. The account size is Rs 5 crore, confirmed Rajesh Jain, MD, Prachar Communications
Emulating the likes of United Colors of Benetton, the brand has been successful in utilising shock tactics that makes one stop and stare
With its new logo, the brand aims to showcase its modern & progressive side. It has earmarked a budget of Rs 2 cr – Rs 2.5 cr for the campaign
Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’
The mandate involves handling the brand’s integrated brand & communication strategy for the North East region
Prachar Communications with handle the creative and media duties for the brand
Dentsu will handle the creative duties of the group as it chalks out a Rs 550-crore expansion plan spanning the national market and the Asia Pacific region
Independent ad agencies have a lot of creative liberty & freedom but this does not come without a few challenges
Dentsu will handle the creative duties of the group as it chalks out a Rs 550-crore expansion plan spanning the national market and the Asia Pacific region
Coke’s latest campaign ‘Crazy for happiness’ brings a smile. It is sweet, nicely done, with a hummable jingle, say creative honchos
Based on global campaign ‘You’re not you when you are hungry’, the Indian adaption needed little more thought, say creative honchos
Media brands are increasingly creating engaging campaigns to stay ahead in today’s competitive environment & grab a larger pie of the audience base
The brand has won at least a dozen Grand Prix awards due to the brilliant insights, powerful ideas and spectacular execution
2012 saw senior level changes, consolidation & rise of more independents but creative innovation was missing
2012 may not be the year of experimentation but it still was a year of great advtg. A quick look at ads that stood out for insights & execution
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