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The brand's new campaign aims at creating the right awareness about mutual funds so that a common man can understand its potential as a powerful investment option
Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency
Highly placed sources have confirmed the development to exchange4media; however, emails sent to Seddon remain unanswered
Highly placed sources have confirmed the development to exchange4media; however, emails sent to Seddon remain unanswered
Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...
The new ad film is a testament to how important ‘sharing’ is to the lives of youngsters. It is effective in putting across the message that Vodafone’s 24x7 internet is made for them
Crocin Cold & Flu Max's Facebook Chess Challenge allows consumers to win 5 daily prizes; 10 lucky winners will get to meet Anand & one of them will get to play a game of chess with him
The striking film has an extremely emotional plot and brilliant characters. The product offering is perfectly embedded in the new ad
The new ad showcases young girls celebrating freedom from skin troubles by writing them on sky lamps that are lit up & set free. The primary objective is to highlight the new product packaging
The brand's 'PowerLight A Village' initiative ensures every like, share & comment on its social platforms contributes a unit of energy. About 800 households have benefited so far
Last date for sending applications is December 9, 2013. The size of the business could not be ascertained at the time of filing the report, but it is believed to be substantial
SABMiller India's 'Respect the Road - Don't drink and drive' campaign launched 'Blow The Whistle' initiative on digital. A brewer addressing the cause of driving safely is commendable
The ad portrays a young taxi driver who battles his inner demons to bring out the good in him. The commercial showcases a powerful Idea - a winner commercial
Last date for sending applications is December 9, 2013. The size of the business could not be ascertained at the time of filing the report, but it is believed to be substantial
Chocolate market in India has been growing at 23 - 24% over the last 3 - 4 years. We see India being among the top 10 markets for Mars in the next decade, says Raghav Rekhi, Mktg Dir, Mars Intl India
Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend
Our Indian society is rapidly evolving and remarriage is a reality. With changing times, people are accepting it gracefully as part of life, says Deepika Tewari of Titan Company
An ad network is an extension of a media agency supported by tech, explains Uma Shankar Bhardwaj, Founder & CEO, iAvatarZ Digital, speaking about the business of such networks in India
Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive
With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be
The ad brings a light-hearted twist to the age-old conversation between a boy and a girl. The entertaining storyline & excellent casting will urge youngsters to relook at the scooter category
Conceptualised by O&M, the ads are built on a powerful insight that people want their TV to be handy so that they can enjoy it anytime, anywhere with good picture quality
With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead
The brand's new ad attempts to breaks the social stigma of second marriage. It has been widely appreciated as it has everything - the love of a mother, the affection of a father and the subtle beauty
The Dir Mktg of BlackBerry India talks about the brand's increased focus on activations, targeting the youth, launching BBM across platforms & why there will be no ATL advtg this festive season
If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands
In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...
Bringing on board Hollywood's hottest celebrity will address Micromax's specific problem of not being acceptable to the young urban mobile users, who prefer intl brands Apple & Samsung
Targeting youth, Aircel has launched a digital campaign that highlights how simple things like getting a something little extra brings a lot of pleasure. The new film, featuring Dhoni, hits a sixer
OLX has launched a new TVC during the wedding season, reiterating 'Extra samaan matlab extra paisa'. It builds on the insight that we are a nation of hoarders who don't realise that they can get more
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