Authors
Love him or hate him, Sorrell could not be ignored. It is true that WPP is hurt, but it also true that there is no Martin Sorrell around to lead an attack on it. An assault could come, and it could be from the newer players on the block like the consultancies, or maybe even the Amazons of the world.
Noor Fathima Warsia Apr 19, 2018 8:59 AM
For a very large audience mass, former Times Now & ET Now Editor-in-Chief, Arnab Goswami’s path to pursue an independent media approach is an exciting one – not only from a journalism standpoint but also for the role that India can play in the global news industry
Noor Fathima Warsia Dec 30, 2016 11:00 AM
Kartikeya Sharma of iTV network doesn’t play by the book. In a chat with Noor Fathima Warsia, he shares how he likes to seize a growth opportunity no matter how crazy and create a robust business with full conviction
Noor Fathima Warsia Jul 1, 2016 3:13 PM
Following a media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India
Noor Fathima Warsia Feb 2, 2013 9:12 PM
Following a keenly contested media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India
Noor Fathima Warsia Feb 1, 2013 7:26 PM
Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year
Noor Fathima Warsia Jan 18, 2013 7:30 PM
As Rediffusion – Y&R gears up for an action-packed 2013 with new leadership in place, Diwan Arun Nanda speaks on what lies ahead
Noor Fathima Warsia Jan 9, 2013 12:14 AM
As D Rajappa, hitherto Prez of Rediffusion YR, exits the company after an 18-year stint, he speaks to exchange4media on his Rediffusion experience and the road ahead
Noor Fathima Warsia Jan 8, 2013 2:20 AM
2012 is making way for an exciting 2013 as changes at the top will redefine the media agency business in India
Noor Fathima Warsia Jan 1, 2013 5:28 PM
Following Govt of India’s request to TAM to withhold data release of news channels, industry has agreed to defer data release for all genres
Noor Fathima Warsia Dec 19, 2012 8:24 PM
Segmentation, synergy, ecosystem & insight are cornerstones to the Viacom18 CEO’s strategy
Noor Fathima Warsia Dec 19, 2012 8:07 PM
Ajay Chacko, President, A+E Networks|TV 18 explains that the bigger impact of digitisation addressability will come from the smaller details
Noor Fathima Warsia Dec 18, 2012 8:00 PM
The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore
Noor Fathima Warsia Dec 17, 2012 9:20 PM
The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore
Noor Fathima Warsia Dec 17, 2012 4:23 AM
Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network
Noor Fathima Warsia Dec 15, 2012 8:48 PM
TAM CEO decodes DAS implications for mass & niche channels, media planners & advertisers, and for the observers of the Indian broadcast space per se
Noor Fathima Warsia Dec 14, 2012 10:02 PM
Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network
Noor Fathima Warsia Dec 14, 2012 9:09 PM
After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia
Noor Fathima Warsia Dec 11, 2012 6:51 PM
The COO of Publicis Groupe is applying this equation of intelligence, technology & emotion to India too as Publicis looks to up its share in this market
Noor Fathima Warsia Dec 10, 2012 7:46 PM
After speaking to various agencies as part of a review of the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia as its agency
Noor Fathima Warsia Dec 10, 2012 8:31 AM
SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012
Noor Fathima Warsia Dec 1, 2012 8:33 PM
SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012
Noor Fathima Warsia Nov 30, 2012 6:36 PM
Mars Inc is in the process of completing a consolidated media review of Mars and Wrigley businesses in India
Noor Fathima Warsia Nov 28, 2012 9:02 PM
Anil Kapoor Film Co is producing the show with Kapoor in the lead role. India becomes the only country outside of the US to telecast the thriller
Noor Fathima Warsia Nov 27, 2012 7:24 PM
Predicting that 2014 would be better than 2013 that is expected to be a tough year, the CEO of WPP points out 10 areas of focus for the industry
Noor Fathima Warsia Nov 26, 2012 8:15 PM
Sorrell on: WPP India revenues that are set to cross $500 million; the well-defined WPP strategy; recent over-priced acquisitions in India
Noor Fathima Warsia Nov 24, 2012 8:51 PM
Also inducted in BARC’s Technical Committee are media veteran Paritosh Joshi and Hindustan Unilever’s Smita Bhosale
Noor Fathima Warsia Nov 23, 2012 8:10 PM
Also inducted in BARC’s Technical Committee are media veteran Paritosh Joshi and Hindustan Unilever’s Smita Bhosale
Noor Fathima Warsia Nov 23, 2012 7:04 PM
The account size of the business is in the vicinity of Rs 150 crore to Rs 180 crore
Noor Fathima Warsia Nov 22, 2012 6:43 PM
“We have not appointed any M&A consultant in India or in any part of the world to ‘sell’ Madison,” says the Chairman & MD of Madison World
Noor Fathima Warsia Nov 21, 2012 7:05 PM
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