Date-wise News

Soon after Mudra issued a communiqué on its decision to surrender the creative duties of Rasna Pvt Ltd, the FMCG major has announced its decision to sign Dentsu Marcom for the creative requirements of its core product portfolio – dilutables’ segment. The account size is pegged in the vicinity of Rs 25 crore.

Noor Fathima Warsia Jul 6, 2006 7:21 PM

Videocon is on the verge of signing on the dotted line to acquire South Korean chaebol, Daewoo's consumer electronic business worldwide. According to informed sources, all major glitches in the deal have been sorted out and the announcement is due shortly.

exchange4media Staff Jul 6, 2006 7:36 AM

Lubricants company TotalFinaElf India Ltd, a wholly owned subsidiary of French petroleum giant Total, has signed on 17-year-old Indian speed sensation Armaan Ebrahim as brand ambassador.

exchange4media Staff Jul 6, 2006 7:35 AM

The famous cola wars have found a new battleground - the Indian fields. The world's largest beverage company Coca-Cola, like its rival PepsiCo, is finalising plans for sourcing fruit from India for its juice brands.

exchange4media Staff Jul 6, 2006 7:35 AM

The revival of monsoon rains seems to augur well for the fast moving consumer goods (FMCG) sector as evident in the northward movement of share prices of some of the companies in this segment.

exchange4media Staff Jul 6, 2006 7:34 AM

‘Airtel Super Singer’ on Vijay TV, the Tamil version of Channel [v]’s successful show a few years ago, is approaching its finale. Vijay TV is buoyed by the success of the show and is already gearing up for a second edition.

exchange4media Staff Jul 6, 2006 7:33 AM

Super Cassette Series Ltd (T-Series) has served a legal notice on Zee Network and ETC Network asking them to stop using its software, claiming violation of intellectual property rights (IPR) and threatening to initiate legal action against the networks. Meanwhile, ETC and Zee Networks, on the other hand, have strongly denied any such violation and have in turn claimed non-payment of legitimate dues amounting to Rs 7 crore by T-Series.

exchange4media Staff Jul 6, 2006 7:32 AM

Out of the Box has bagged the advertising duties of Kanchuki, an intimate wear store. The size of the business is in the region of Rs 2 crore. Meanwhile, the agency has dumped the business of Oswal Group’s Sensa, an intimate wear store, and AO’S, a multi-brand specialty store, due to their unprofessional attitude.

Tuhina Anand Jul 6, 2006 7:31 AM

Crayons Advertising is completing two decades of its existence on July 7, 2006. The agency is unveiling a new logo to mark the occasion, even as it chalks out ambitious plans to be the ‘first truly Indian multinational agency’.

exchange4media Staff Jul 6, 2006 7:29 AM

HBO has been working closely with their ad sales partner, Turner India, to consistently enhance the positioning and visibility of the channel among the advertiser fraternity. As a result of the increased demand among marketers for the channel, HBO has hiked ad sales rates by 25 per cent across categories. The new rates would be applicable from August 1, 2006.

exchange4media Staff Jul 6, 2006 7:28 AM

It was just a few months back that M&C Saatchi had entered into a tie-up with Dhar & Hoon. Indications are that Dhar & Hoon are looking at other options and are set to part ways with M&C Saatchi.

Tuhina Anand Jul 6, 2006 7:25 AM

The I&B Ministry has received six applications from private companies for the licence to operate DTH service in India. While Sun has got a Letter of Intent and is now required to get DoT’s clearance in the matter, the case of Reliance Blue Magic is still under consideration.

exchange4media Staff Jul 6, 2006 7:24 AM

<p align=justify>“Regulation for outdoor advertising is still a distant dream .We are looking forward to have them in place. The international players will play a vital role in forcing the government to have the laws and regulations in place for uniformity.”

exchange4media Staff Jul 6, 2006 12:00 AM