Date-wise News

Pune-based Suzlon Energy is reportedly reviewing both its creative and media duties, and has invited various agencies to pitch for the business. The size of the business is estimated to be in the region of Rs 25 crore. The incumbent agency is Dentsu Marcom.

Tuhina Anand Jul 27, 2006 4:02 PM

Landmark, the book and music store chain that was acquired last year by Trent Ltd, is targeting a turnover of Rs 500 crore in three years from the current Rs 100 crore.

exchange4media Staff Jul 27, 2006 7:19 AM

The excise sop for small cars this Budget was supposed to help compact car sales. But stats in the first four months after the excise announcement show that it has helped cars not covered by excise sops even more.

exchange4media Staff Jul 27, 2006 7:17 AM

Tapping into new soap segments, Godrej Consumer Products (GCPL) intends launching soap brands in areas it is not already present in. The FMCG major is mulling the possibility of getting into segments such as baby care, glycerine and healthcare.

exchange4media Staff Jul 27, 2006 7:16 AM

Nearly 31 per cent of eBay sellers – or 12,800 Indian entrepreneurs, including several businesses – use eBay India as a primary or secondary source of income by selling on India’s leading online marketplace, according to a new research released by eBay India.

exchange4media Staff Jul 27, 2006 7:15 AM

The texture, design and comfort level of shoes are meant to be felt with one’s hands before slipping one’s feet into it. This happens to be the insight platform on which the new TVC for Khadim, a popular Kolkata-based shoe brand, has been created.

exchange4media Staff Jul 27, 2006 7:14 AM

Speciality media house CyberMedia Ltd saw its net profit go up by 23 per cent to Rs 12.6 million from Rs 10.3 million in toe first quarter of FY2007 due to higher sales. CyberMedia has also recorded a 25 per cent increase in total income during the same period to Rs 192.5 million.

exchange4media Staff Jul 27, 2006 7:13 AM

More men than women seek their mates online, smaller towns too turn to the Internet to search for life partners – these are but a few interesting observations unfurled by a study conducted by IAMAI in collaboration with Cross Tab Marketing Services to track the demographics of online matrimonial match seekers.

exchange4media Staff Jul 27, 2006 7:13 AM

ACNielsen has now turned the spotlight on media agencies. The first set of results of its Media AgencyTrack shows MindShare as the No. 1 agency, followed by Madison, Maxus, TME and Universal McCann.

Noor Fathima Warsia Jul 27, 2006 7:12 AM

Virgin Atlantic, which recently reviewed its creative and media duties, is learnt to have decided upon O&M as its creative partner, while GroupM's Motivator will handle the media duties.

Tuhina Anand Jul 27, 2006 7:11 AM

ESPN Software India has made some key senior management appointments. The company has named Vijay Rajput as COO, Sricharan Iyengar has been made Vice-President and Business Head of the Consumer Business Group and emerging technologies, while Rajesh Kaul has been made Vice-President, Affiliate Sales.

exchange4media Staff Jul 27, 2006 7:10 AM

The creative duties for Cuticura (talcum powder and deodorant), belonging to Kerala-based Cholayil Group, has moved to Rediffusion DY&R, Chennai following a multi-agency pitch. The size of the business has been pegged in the region of Rs 5 crore. The incumbent agency is Brand David.

Tuhina Anand Jul 27, 2006 7:09 AM

Media Direction, the specialist media services arm of RK Swamy BBDO, is going for a revamp. As part of this strategy, the group has changed its corporate identity, which draws inspiration from a compass.

exchange4media Staff Jul 27, 2006 7:08 AM