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Girish V Rao, VP-Sales and Marketing, LG Electronics India Ltd (LGEIL), has put in his papers. The development was confirmed by Rao himself. It is learnt that Rao is moving to a completely new terrain and will be joining the core sector, in all probability a steel company, as Chief Executive Officer. Rao will also shift his base from Delhi.
Tuhina Anand Aug 1, 2007 6:22 PM
Equus Red Cell has garnered plenty of media space in the past few weeks thanks to the spate of wins in Delhi and Mumbai, besides the agency’s foray into Bangalore with UB Group’s Whyte & Mackay business in its kitty, among others. exchange4media meets up with CEO Swapan Seth, who demystifies the agency’s growth spree.
Tuhina Anand Jul 31, 2007 9:13 AM
Nielsen Business Media and Outlook Group have joined hands to bring content from ‘Europa Star’, the influential watch magazine, and ‘Couture International Jeweler’ to India. The content from Europa Star and CIJ will be featured in Outlook Group’s new monthly lifestyle magazine ‘Envy’ and will be packaged with Outlook.
Tuhina Anand Jul 28, 2007 9:17 AM
Nielsen Business Media and Outlook Group have joined hands to bring content from ‘Europa Star’, the influential watch magazine, and ‘Couture International Jeweler’ to India. The content from Europa Star and CIJ will be featured in Outlook Group’s new monthly lifestyle magazine ‘Envy’ and will be packaged with Outlook.
Tuhina Anand Jul 27, 2007 4:50 PM
EXL Service, a leading provider of offshore business process outsourcing solutions, is on the lookout for creative and media agencies and has invited leading agencies in Delhi to make a pitch presentation. The agencies estimate the size of the business to be in the region of Rs 10 crore.
Tuhina Anand Jul 25, 2007 9:10 AM
It’s been a while since her fans got to see her on the big screen, but Kajol has been very much active on the small screen, lending her ‘magic’ and appeal to various brands. What’s more, even the current crop of top-rated actresses has to step aside to make way for Kajol, the brand ambassador.
Tuhina Anand Jul 19, 2007 9:23 AM
It is becoming increasingly evident that when a key person moves out of an agency, the business he or she is handling follows the person. Is it an indication that a client’s allegiance to the person servicing the business is more than that to the agency? Experts share their views with exchange4media.
Tuhina Anand Jul 16, 2007 9:28 AM
Following the long-drawn global review of Johnson & Johnson, OMD, which has been recently launched in India, has bagged the media duties for the entire J&J business in India. The account is estimated to be worth almost Rs 100 crore.
Tuhina Anand Jul 14, 2007 8:53 AM
Following a multi-agency pitch, RK Swamy BBDO Delhi has bagged the creative duties of Eldeco Developers and the Godfrey Phillips’ Bravery Awards as well as Corporate accounts. The cumulative size of the businesses is upwards of Rs 10 crore.
Tuhina Anand Jul 13, 2007 9:03 AM
Following a multi-agency pitch, RK Swamy BBDO Delhi has bagged the creative duties of Eldeco Developers and the Godfrey Phillips’ Bravery as well as Corporate accounts. The cumulative size of the businesses is upwards of Rs 10 crore. Media Direction, the media arm of RK Swamy, will handle the media duties for both the businesses.
Tuhina Anand Jul 12, 2007 7:09 PM
Cartoon Network is introducing a new block – Boomerang – featuring classic toons which appeal to a wider audience irrespective of their age.
Tuhina Anand Jul 11, 2007 9:11 AM
Media Direction, the media services group of RK Swamy BBDO, has appointed Kunal Jamuar as VP/Communication Partner. He will be responsible for Media Direction’s operations in West, South and East. He moves in from Interactions, Bangalore.
Tuhina Anand Jul 10, 2007 9:20 AM
Media Direction, the media services group of RK Swamy BBDO, has appointed Kunal Jamuar as VP/Communication Partner. He will be responsible for Media Direction’s operations in West, South and East. He moves in from Interactions, Bangalore.
Tuhina Anand Jul 9, 2007 3:29 PM
Delhi-based advertising agency Latitude23 has bagged the creative duties of Vigneshwara Developers following a multi-agency pitch. The size of the business is approximately Rs 5 crore.
Tuhina Anand Jul 9, 2007 9:24 AM
Ministry of Tourism, which is commemorating 60 years of India’s Independence, has awarded its creative duties to Span Communications. The agency has won the business along with Ashok Creatives, which had jointly participated in the pitch.
Tuhina Anand Jul 9, 2007 9:21 AM
The partnership translates into a FDI of more than Rs 30 crore, which Next Gen would use to fund its expansion plans, including the launch of new titles.
Tuhina Anand Jul 6, 2007 9:34 AM
The partnership translates into a FDI of more than Rs 30 crore, which Next Gen would use to fund its expansion plans, including the launch of new titles.
Tuhina Anand Jul 5, 2007 8:02 PM
After having launched a campaign for its children’s brand Lic Lolleez, Mother Dairy is now turning its attention to Chillz with a new campaign, which is targetted at young adults.
Tuhina Anand May 11, 2007 9:21 AM
The concept of I’mpowered Increments basically allows employees to decide the right increment for himself or herself.
Tuhina Anand May 5, 2007 8:54 AM
Mother Dairy has come up with a new commercial for its Lic Lolleez range of ice creams, which is targetted primarily at children in the age group of three to 11.
Tuhina Anand Apr 25, 2007 9:21 AM
The ‘Condom Bindaas Bol’ campaign, which kicked off last year with TVCs, has taken the viral route in its second phase. Mailers with around 50 different titles were created for this phase.
Tuhina Anand Apr 6, 2007 9:50 AM
Continuing its winning spree, MPG has added three new businesses that include Hindustan Motors, real estate company Alpha GCorp and Voltas. The total size of these three businesses is estimated to be around Rs 25 crore.
Tuhina Anand Apr 3, 2007 10:57 AM
Arvind Mediratta, Chief Marketing Officer, Yum! Restaurants, is all set to join Wal-Mart as Senior Vice President and Business Head of the company’s Cash and Carry business. He is an alumnus of IIT Delhi and IIM Kolkata. While at Yum! Restaurants, Mediratta’s responsibilities included looking after KFC and Pizza Hut in India, Bangladesh, Sri Lanka, and Mauritius.
Tuhina Anand Mar 27, 2007 9:33 AM
The150-second-long Air Deccan commercial by Orchard Advertising was launched like a Bollywood movie: people were invited to watch it on select niche channels at select times, by appointment. The objective was to make a commercial at a very low cost and then drive people to see it there -- the consumer funnel strategy.
Tuhina Anand Mar 16, 2007 9:28 AM
Anup Jalan, co-founder MOMS, has sold his 49 per cent stake in the agency to Madison Communications. Jalan now intends to fully concentrate on his venture in Dubai, Right Angle Media FZ LLC. Incidentally, Madison has also moved out of Right Angle Media.
Tuhina Anand Mar 9, 2007 8:28 AM
The poster boy of consumer electronics and durables, Rajeev Karwal, has charted a new role for himself, setting up Milagrow, a “beyond consultancy” for SMEs to help them achieve global benchmarks.
Tuhina Anand Mar 9, 2007 8:25 AM
Anup Jalan, co-founder MOMS, has sold his 49 per cent stake in the agency to Madison Communications. Jalan now intends to fully concentrate on his venture in Dubai, Right Angle Media FZ LLC. Incidentally, Madison has also moved out of Right Angle Media.
Tuhina Anand Mar 8, 2007 6:07 PM
Following a multi-agency pitch, Lowe Bangalore has bagged the advertising duties for real estate company RMZ Corp. The size of the business is estimated to be in the vicinity of Rs 6 crore. Lintas Media Group will handle the media duties.
Tuhina Anand Feb 28, 2007 7:55 AM
Following a multi-agency pitch, Media Direction, the specialist media services arm of RK Swamy BBDO, has been appointed as AOR by Siemens Ltd. Initiative is the incumbent. The size of the business is estimated to be over Rs12 crore.
Tuhina Anand Feb 27, 2007 7:10 PM
WPP may look at the merger as a consolidation strategy for a fast growing market like India, but this did not match Josy Paul’s vision for David, an agency he literally created. As he said, collaboration is a stronger model than merger.
Tuhina Anand Feb 23, 2007 7:43 AM
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