Date-wise News

Following a multi-agency pitch, RK Swamy BBDO Delhi has bagged the creative duties of Eldeco Developers and the Godfrey Phillips’ Bravery as well as Corporate accounts. The cumulative size of the businesses is upwards of Rs 10 crore. Media Direction, the media arm of RK Swamy, will handle the media duties for both the businesses.

Tuhina Anand Jul 12, 2007 7:09 PM

Sahara one will add a second General Entertainment channel (GEC) to its bouquet.

exchange4media Mumbai Bureau Jul 12, 2007 3:29 PM

Grey Worldwide has suffered one more blow. Prathap Suthan, who has been with the agency for the last 11 years,

exchange4media Staff Jul 12, 2007 2:53 PM

Close on the heels of acquiring Lintas India and integrating it with Lowe Worldwide, Interpublic Group (IPG) is all set to acquire complete control over FCB Ulka. The deal will be completed by September 2007. Following the development, the agency would be known as Draft FCB Ulka.

exchange4media Staff Jul 12, 2007 9:26 AM

Global market research company Synovate has made key appointments in Mumbai for its India operation. Mulraj Gala joins as Finance Head, Sanskrati Sail comes on board as Head of Human Resources, while Pranay Dankedar re-joins as a Senior Project Director.

exchange4media Staff Jul 12, 2007 9:22 AM

Laqshya Group will be sponsoring the Sri Lanka-Bangladesh cricket series in Colombo. Titled ‘Laqshya Series’, this event will have a single brand dominating with its presence on the field. The winning team will be awarded the Laqshya Trophy.

exchange4media Staff Jul 12, 2007 9:21 AM

Dabur India Ltd has announced its plans to merge its wholly-owned subsidiary Dabur Foods Ltd with itself. After the proposed merger, Dabur Foods will become one of the business divisions of Dabur India alongside the Consumer Care Division and Consumer Health Division.

exchange4media Staff Jul 12, 2007 9:16 AM

After the launch of Radio One FM’s new marketing campaign ‘Masti Fataafat’ in Mumbai and Delhi, the campaign has now been launched in Bangalore. The station aims to serve its listeners with their choice of entertainment every 20 minutes.

exchange4media Mumbai Bureau Jul 12, 2007 9:15 AM

Mudra Communications is getting a new head for its South operations in Joono Simon, who is joining as Executive Creative Director. Simon will be based in Bangalore and will take on the responsibilities of the entire South region.

exchange4media Staff Jul 12, 2007 9:14 AM

‘Magazine World’, the flagship title of Fédération Internationale de la Presse Périodique (FIPP), has been adjudged ‘Magazine of the Year’ at the Trade Association Forum’s (TAF) 2007 Best Practice Awards held in Mayfair on July 10.

exchange4media Staff Jul 12, 2007 9:12 AM

Web18, part of the TV18 Group, has unveiled a TVC for its new entertainment website Buzz18.com, which was launched on July 5, 2007. The campaign has been conceptualised and executed by The Cell, an in-house agency of the TV18 Group.

Rishi Vora Jul 12, 2007 9:11 AM

Meow 104.8 FM has roped in police officer Dr Kiran Bedi to host ‘Top Cat’, every Thursday at 8 pm. The show aims to helps women better address health, social or civic issues by empowering them with information.

exchange4media Staff Jul 12, 2007 9:10 AM

The Smart Cube, a specialised KPO that provides customised market and business research and analyses to global clients, recently did a survey on global advertising outsourcing, and found that many international agencies are coming to India to produce their television commercials, the reasons for which are manifold.

exchange4media Staff Jul 12, 2007 9:09 AM

VIP Undergarments, the flagship brand of Maxwell Industries, has a change in its creative agency. VIP has moved its business from Lowe to Contract Advertising. The account is pegged upwards of Rs 10 crore.

Noor Fathima Warsia Jul 12, 2007 9:07 AM

Future Media, the media company of Future Group, has announced the launch of Future TV, a television channel designed to play in the ambience of consumption. With this, Future Media will have offering in print, radio and TV in the out of home space.

Noor Fathima Warsia Jul 12, 2007 9:05 AM

MonsterIndia.com has launched a new video profile service for employers. The service allows employers to differentiate their workplace with the help of audio-video presentation of the organisation.

exchange4media Staff Jul 12, 2007 9:03 AM

HBO has launched its new series, the Emmy award winning ‘Entourage’ in India. It is a series about the life of an upcoming actor. The channel would air two seasons of ‘Entourage’ in India with 22 episodes. The first two half-hour episodes would premiere back-to-back on July 15 at 10 pm.

exchange4media Staff Jul 12, 2007 9:01 AM

Janmat TV, the news and current affairs channel from Sri Adhikari Brothers, is on a major revamping spree and would be visible in a new avatar soon. The channel has plans to switch to ‘Live’ news mode from its ‘Programming’ mode.

exchange4media Staff Jul 12, 2007 8:59 AM