Date-wise News

Anurag Saxena has joined Radio Dhamaal, which is a part of BAG Infotainment Pvt Ltd. He has been appointed National Sales Manager with effect from April 2. He will be handling the sales of all the 10 upcoming stations from the network.

exchange4media Staff Apr 6, 2007 10:07 AM

After almost a year of being Deputy Editor of Maxim India and a member of the Maxim global network, Anup Kutty has now been promoted as the Editor-in-Chief of the magazine. Twenty-seven-year-old Kutty is the youngest ever editor among Maxim worldwide. Prior to joining Maxim, Kutty was associated with Times Internet Ltd as Content Editor for Communities.

exchange4media Staff Apr 6, 2007 10:05 AM

Hungama.com has promoted Shamsuddin Jasani as Head of Digital Business. He was earlier working as Director, Media and Search. In his new role, Jasani will be looking after web-solutions, search engine marketing, media planning and buying, mobile marketing, as well as the sales and marketing for Hungama’s entertainment portal IndiaFM.com, online gaming site GamingHungama.com and Hungama.com. Prior to his association with Hungama.com, Jasani had worked for two years with Mediaturf as Senior Manager-Media Buying. He was also handling the online marketing for Apnaloan.com for three years prior to his stint at Mediaturf.

exchange4media Staff Apr 6, 2007 10:03 AM

The ‘Condom Bindaas Bol’ campaign, which kicked off last year with TVCs, has taken the viral route in its second phase. Mailers with around 50 different titles were created for this phase.

Tuhina Anand Apr 6, 2007 9:50 AM

Sony Pictures Entertainment (SPE) has signed a five-year agreement with IBM to support its global financial system. The $ 3.8 million contract was signed in the first quarter of 2007.

exchange4media Mumbai Bureau Apr 6, 2007 9:48 AM

WebPercept exits from the Percept group. The group is investing close to US$ 10 million (around Rs 45 crores) as part of their future plans in ‘New Tech Media’.

exchange4media Staff Apr 6, 2007 9:46 AM

Innocean Worldwide, the in-house creative agency of Korea’s Hyundai Motor Corporation, has appointed Shubha Menon as Executive Creative Director. Menon takes over from Varun Arora who has moved on from Innocean to work in the domain of television production.

exchange4media Staff Apr 6, 2007 9:44 AM

Dentsu Communications has won the advertising duties of the Hindustan Latex’s soon-to-be-launched contraceptive for women, following a multi agency pitch. Sources close to the development peg the account size upwards of Rs 10 crore.

Judy Franko Apr 6, 2007 9:42 AM

In the footsteps of ‘Paap ka Anth’, Zee Cinema has created another two-minute brand film -- this time a love story titled ‘Pyaar Ki Shuruaat’. The film, which was released at Genting, Malaysia during the tenth Zee Cine Awards, is being aired across the Zee Network.

exchange4media Mumbai Bureau Apr 6, 2007 9:39 AM

Hutch has now moved away from the popular pug in its new campaign for the ‘SML’ talk plans. The campaign, devised by O&M, has five different television commercials showcasing the features of the new talk plans available from the telecom provider.

exchange4media Staff Apr 6, 2007 9:37 AM

The recently released report on online gaming in India published by IMRB International pegs the industry at Rs 21 crore. The school and college-going youth in the age group of 17-25 have been noted as the key drivers of this segment.

exchange4media Mumbai Bureau Apr 6, 2007 9:35 AM

"I admire the DNA of our Indian operations and I hope to carry that forward. We are looking at providing more and more people with exposure to the Western markets. Madison Avenue or London is considered to be the seat of advertising in Western markets. We want to change that outlook as we believe that the world is changing and is moving to other centres."

exchange4media Staff Apr 6, 2007 12:00 AM