Date-wise News

Toon Disney has brought back its German property ‘Didi’s Comedy Show’. The show premieres from May 7 and will be aired from Monday to Friday at 6 pm in the Jetix block.

exchange4media Mumbai Bureau May 5, 2007 9:05 AM

AXN and Thums Up have announced the nominees for this year’s ‘AXN Action Awards’. Some of the nominees include movies like ‘Don’, ‘Krrish’, ‘Dhoom 2’ and ‘Omkara’. Actress Sameera Reddy has been roped in as the host.

exchange4media Mumbai Bureau May 5, 2007 9:04 AM

Prasar Bharti hopes that a 50:50 ratio would be ensured between male and female anchors of Doordarshan and All India Radio by August 15 this year. Priayranjan Dasmunshi, Minister of Information and Broadcasting, stated this while inaugurating a ‘Workshop on Gender Equality in Indian Media’.

exchange4media Staff May 5, 2007 9:02 AM

Mobile2Win has announced plans for its mobile marketing business and will be offering solutions like banners on operator WAP sites, advergaming, in-game banner ads, wrap-around ad in games, etc. This service will roll out within the next six weeks.

exchange4media Staff May 5, 2007 9:01 AM

Microsoft has launched a marketing and distribution strategy for Xbox 360 and the hardware products. As a part of the retail engagement, the company has also recently tied up with Cartoon Network for a gaming championship called ‘Toonami: Game On’ that was held in Mumbai, Delhi and Hyderabad.

exchange4media Staff May 5, 2007 8:59 AM

Levi Strauss Signature has just launched its first ever TVC featuring model-turned-actress Deepika Padukone. Levi Strauss Signature is targetted at youngsters in the age group of 15-23. JWT Bangalore is the creative agency behind the campaign.

exchange4media Staff May 5, 2007 8:58 AM

Extending the concept of citizen journalism, CNN-IBN has now mixed this with a reality news show format in its latest programming concept ‘Summer Showdown’. In this show, citizen activism will meet reality TV for the first time on issues affecting the common man every summer.

exchange4media Staff May 5, 2007 8:57 AM

Leo Burnett has restructured its Mumbai operations by creating three independent units that will handle advertising for different clients under the Leo Burnett banner. Nitesh Tiwari, Sukumar Menon and Sriram Iyer are the three ECDs assigned to head one unit each. The agency has also named Roopam Borah, ECD, as head of a new retail initiative.

exchange4media Staff May 5, 2007 8:56 AM

The concept of I’mpowered Increments basically allows employees to decide the right increment for himself or herself.

Tuhina Anand May 5, 2007 8:54 AM

Hemant Choudhry moves to Starcom as General Manager from Maxus where he was Business Director on the Hero Honda account.

exchange4media Staff May 5, 2007 8:53 AM

The latest Hollywood flick ‘Spiderman 3’ has roused huge attention among the media players. In this article, exchange4media.com looks at the movie’s various media tie-ups and brand associations.

exchange4media Staff May 5, 2007 8:52 AM

Raj Television Network is all set to launch a youth channel in September 2007. Apart from the youth channel that would target the youth across the country, Raj Network is also planning to launch 11 new channels. Additionally, Raj TV has announced the launch of new shows for the primetime slots.

exchange4media Chennai Bureau May 5, 2007 8:51 AM

Lintas is kickstarting a new media course in association with Northpoint Center of Learning at Khandala.

exchange4media Mumbai Bureau May 5, 2007 8:49 AM

Every medium of entertainment relies on its content to get attract its target audience. Our differentiators such as music, RJs, utilities, etc. will help us achieve a substantial stand in the market. It is important to give listeners fresh and innovative content that they can relate to. Our content is very local and has been designed keeping consumer tastes and preferences in mind.

exchange4media Staff May 5, 2007 12:00 AM