Authors
In Part 1 yesterday, we discussed the reasons why some advertising veterans are moving out of the industry to other professions. Today we take a look at the increasingly uncomfortable agency-client relationship and a skewed business model. And the solutions they suggest to overcome these issues.
Tuhina Anand Feb 20, 2007 7:43 AM
2006 was a turbulent year for the advertising industry, with some agencies losing their CEO or a key top management member to other professions. The list is a venerable roll call of honour: Santosh Desai, Preet Bedi, CVL Srinivas, Santosh Sood, Debraj Tripathi. exchange4media analyses the reasons behind this top-level talent drain.
Tuhina Anand Feb 19, 2007 7:32 AM
Mythili Chandrasekar, VP and Executive Planning Director, JWT Chennai, has co-authored ‘Voices Within’, a book on Carnatic music, which uses the principles of advertising.
Tuhina Anand Feb 17, 2007 8:16 AM
Keeping the brand salience -- honesty, integrity, justice, truth and exposing lies -- the Tehelka campaign has been designed to awaken the nation’s conscience and make citizens demand honesty in public life and not settle for compromised journalism.
Tuhina Anand Feb 16, 2007 7:55 AM
The channel claims that the decision to hike the ad rates was influenced by the fact that India TV has doubled its channel share in the last 12-15 months. According to Chintamani Rao, CEO, India TV, the channel share has gone up from 7-8 per cent to 11 per cent in the last one year.
Tuhina Anand Feb 15, 2007 7:32 AM
The channel claims that the decision to hike the ad rates was influenced by the fact that India TV has doubled its channel share in the last 12-15 months. According to Chintamani Rao, CEO, India TV, the channel share has gone up from 7-8 per cent to 11 per cent in the last one year.
Tuhina Anand Feb 14, 2007 6:10 PM
The arrangement primarily means that Cutting Edge Media will handle all ad sales for World Cup Cricket 2007 from the South Asian countries on the Dish Network (Echostar) PPU platform.
Tuhina Anand Feb 14, 2007 8:37 AM
After spending a year as the EVP and Branch Head at Saatchi & Saatchi Delhi, Alok Lall has decided to move on.
Tuhina Anand Feb 14, 2007 8:35 AM
Triveni Group, a Rs 3,000-crore conglomerate which has interests in real estate and automobiles, is now diversifying into the media space. The Group has acquired over 60 per cent stake in socio-spiritual channel Sadhna TV. The deal is to acquire 100 per cent stake in the channel subject to I&B Ministry’s approval.
Tuhina Anand Feb 9, 2007 8:19 AM
Triveni Group, a Rs 3,000-crore conglomerate which has interests in real estate and automobiles, is now diversifying into the media space. The Group has acquired over 60 per cent stake in socio-spiritual channel Sadhna TV. The deal is to acquire 100 per cent stake in the channel subject to I&B Ministry’s approval.
Tuhina Anand Feb 8, 2007 11:04 AM
SAIL is on the lookout for a creative agency, and is learnt to have invited credential presentations from close to eight agencies if not more. The size of the business is in the region of Rs 10-12 crore.
Tuhina Anand Feb 7, 2007 9:15 AM
Mobile phone giant Nokia has called for a global review of its mobile phones account. This has put Bates Enterprise, which is the creative agency for Nokia in India, on alert. Nokia is among the biggest clients for the agency. The size of the business is estimated at upwards of Rs 100 crore.
Tuhina Anand Jan 29, 2007 7:44 AM
Arindam Sengupta, Senior Creative Director and Vice-President at JWT, Delhi, has put in his papers. Popular as ‘Oranjee’ among his peers, Sengupta is slated to join TBWA\Cairo from February as Head of Creative.
Tuhina Anand Jan 23, 2007 8:37 AM
After months of wait, the verdict is finally out. M&C Saatchi will handle the creative duties for Jet Airways, in India as well in international markets. The size of the business is estimated to be upwards of Rs 60 crore.
Tuhina Anand Jan 23, 2007 8:34 AM
Radharani Mitra, Executive Creative Director with Bates Enterprise, has put in her papers. She is slated to join BBC World Service Trust as Creative Director. Mitra has been with Bates for the last seven years.
Tuhina Anand Jan 22, 2007 7:17 AM
Ashok Sengupta, Chief Financial Officer, GroupM South Asia, has been given the additional responsibility of handling the South East Asian region. Sengupta’s portfolio, which currently includes India, Pakistan, Bangladesh and Sri Lanka, now gets expanded to include Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.
Tuhina Anand Jan 22, 2007 7:15 AM
Lakshmi Narasimhan, National Director for GroupM’s Central Trading Group (CTG), has put in his papers. Prasanth Kumar, CTG’s Buying Head of South, would take over as the National Director of CTG in full capacity.
Tuhina Anand Jan 18, 2007 9:09 AM
Lakshmi Narasimhan, National Director for GroupM’s Central Trading Group (CTG), has put in his papers. Prasanth Kumar, CTG’s Buying Head of South, would take over as the National Director of CTG in full capacity.
Tuhina Anand Jan 17, 2007 12:25 PM
Sidharth Parashar, who has been with GroupM for three and a half years, has been promoted as GroupM’s Investment Services Director for North region. Prior to his elevation, he was Investment Director with GroupM’s Central Trading Group (CTG).
Tuhina Anand Jan 15, 2007 8:12 AM
After quitting MTV Networks India, Nitin Jain has now joined as Director of Optimal Media Solutions (OMS) which is a wholly-owned subsidiary of Bennett, Coleman & Co. Limited. At MTV Networks India, Jain was Vice-President, Ad Sales.
Tuhina Anand Jan 9, 2007 9:05 AM
After quitting MTV Networks India, Nitin Jain has now joined as Director of Optimal Media Solutions (OMS) which is a wholly-owned subsidiary of Bennett, Coleman & Co. Limited. At MTV Networks India, Jain was Vice-President, Ad Sales.
Tuhina Anand Jan 8, 2007 6:38 PM
Interact Vision, Delhi, the second agency of Mudra, has bagged the communication duties for Rhino, an MUV belonging to International Cars & Motors Ltd (ICML). Other Mudra divisions – Primesite, Tribal DDB, OMS, Mudra PR and Kidstuff – will also partner Interact Vision in providing solutions to ICML.
Tuhina Anand Dec 28, 2006 8:25 AM
Abhijit Pradhan, National Response Head-Magazines, Bennett Coleman and Company Ltd, has put in his papers. He has been with the group for the last two years. Details about his next destination were not known, and Pradhan said that he would decide on it only by February next year.
Tuhina Anand Dec 21, 2006 9:15 AM
Ajay Ahluwalia, Creative Director of Publicis India, has put in his papers. Sources close to the development have confirmed the news and have also informed that Ahluwalia was slated to move as Head of Marketing on the client’s side.
Tuhina Anand Dec 19, 2006 8:47 AM
Ravi Narain, Executive Creative Director, Bates Enterprise, has quit to join real estate major Emaar-MGF as Vice-President, Marketing. At Bates Enterprise, Narain was looking at practically all the businesses of the branch such as Nokia, Radico Khaitan and Yamaha to name a few.
Tuhina Anand Dec 18, 2006 9:23 AM
The cute little pug returns and so does his little master. O&M and Hutch have been able to create magic once again with this endearing combination.
Tuhina Anand Dec 16, 2006 7:56 AM
Putting an end to speculations that have been doing the rounds in the industry, Charulata Ravi Kumar has confirmed that she is moving out of 141 Worldwide and Bates Enterprise.
Tuhina Anand Dec 13, 2006 8:37 AM
Jayyant Bhokare has joined Big FM 92.7, the radio venture of Adlabs Films Ltd, as Vice-President, Business Development. He will be based in Bangalore. Bhokare would be reporting to Tarun Katial, CEO, Adlabs Radio. He was earlier the Vice-President of STAR India.
Tuhina Anand Dec 7, 2006 8:38 AM
Triveni Group is reviewing its communication duties and has called for a pitch for creative, media, BTL and PR agency. Gaurav Garg, the Group’s Corporate Communications Head, has confirmed the development and put the communications budget at around Rs 10 crore.
Tuhina Anand Dec 5, 2006 8:32 AM
141 Worldwide, the through-the-line marketing services company of Bates Enterprise, has completed four years in India. A testimony of the works of 141 comes through the two awards, which the agency won this year at the Promotional Marketing Awards of India and a host of clients, including Nokia, ITC, STAR News, Airtel, HLL, etc.
Tuhina Anand Dec 4, 2006 9:50 AM
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