Date-wise News

Hyderabad-headquartered Rachana Television Pvt Limited is all set to launch two satellite channels by the end of June this year. One will be a 24-hour Telugu news channel, ‘NTV’, while the second will be a devotional channel called ‘Bhakti’. S.R. Ramanujan, who has served the Eenadu group in various journalistic positions for 28 years, eight of which were as Director (News) for all the eleven ETV channels, has joined as CEO.

Judy Franko Apr 25, 2007 7:47 PM

BANGALORE: The booming hotel industry in India seems to have caught the fancy of major retail players. Foraying into hospitality business for the first time, Dubai-based retail major Landmark has proposed to set up 12 budget hotels across India in the three-star category.

exchange4media Staff Apr 25, 2007 9:31 AM

NEW DELHI: Reliance Retail on Tuesday announced its entry into consumer durable retailing through the launch of Reliance Digital which will initially sell over 150 international and domestic consumer durable brands.

exchange4media Staff Apr 25, 2007 9:29 AM

Siddharth Reddy, MD, SurfGold India, says the company helps companies build loyalty in the Internet space. Clients identified what the customers were doing and, in exchange, they were rewarding the customers with points. It is purely an Internet based co-relation programme, he explains.

exchange4media Staff Apr 25, 2007 9:27 AM

On its fifth birthday, Radio Mirchi 98.3 FM roped in Rakhi Sawant to celebrate and promote the channel on the streets of Mumbai. The Bollywood actress distributed cakes in various restaurants and to people randomly on the road. The channel also used outdoor marketing techniques and sponsored free popcorn and drinks at multiplexes and clubs in the city.

exchange4media Mumbai Bureau Apr 25, 2007 9:25 AM

The History Channel is gearing up to maintain the pace of growth that it has seen over the past one year. The channel repositioned itself in May 2006 whereby it announced a new strategic direction in India and activated a well-defined shift into the entertainment genre.

exchange4media Staff Apr 25, 2007 9:24 AM

Close on the heels of launching its station in Jaipur and Chandigarh, MY FM is now looking at Jalandhar as its next stop.

exchange4media Mumbai Bureau Apr 25, 2007 9:23 AM

Mother Dairy has come up with a new commercial for its Lic Lolleez range of ice creams, which is targetted primarily at children in the age group of three to 11.

Tuhina Anand Apr 25, 2007 9:21 AM

Kishore Biyani has authored a book ‘It Happened In India’ that was released by Anand Mahindra in Mumbai. The book is based on the success story of Biyani in the post-liberalisation economy. It talks about the retail sector at large and about the emergence of a new era of ‘creative economy’.

exchange4media Mumbai Bureau Apr 25, 2007 9:20 AM

The two-month long pitching process of Radio City has finally culminated. The organisation has signed Meridian and Ogilvy One for its creative duties. Lodestar Universal will continue to handle the media duties. Hanmer & Partner has been appointed as the PR agency. The ad spends of the business is estimated to be more than Rs 10 crore.

exchange4media Mumbai Bureau Apr 25, 2007 9:18 AM

The partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership enables Synovate to offer panel research in more than 50 markets.

exchange4media Staff Apr 25, 2007 9:16 AM

Sanjay Tandon, who was VP and Business Head on the Nokia account at Bates, has joined JWT Delhi as VP on the PepsiCo business. Earlier this month, JWT had also roped in Hari Krishnan from Grey Worldwide, Delhi. Both Tandon and Krishnan will work together on the PepsiCo business.

exchange4media Staff Apr 25, 2007 9:15 AM

ESPN STAR Sports has announced the launch of a dedicated cricket channel for audiences in the Indian subcontinent. The new channel, STAR Cricket, will commence transmission in June 2007, and will be the third in India from ESS. The network has ICC telecast rights for the next eight years and rights from Test-playing countries like England and Australia.

exchange4media Staff Apr 25, 2007 9:14 AM

Raj TV is fine-tuning its programming strategy to primarily cater to a diversified audience. The channel is coming up with six shows to strengthen its weekday primetime viewing, while it also hopes to attract more eyeballs with game shows for the weekend viewing.

Judy Franko Apr 25, 2007 9:12 AM

Euro RSCG has elevated Satbir Singh as Chief Creative Officer at the national level. Singh, hitherto VP-Creative, will continue to function from Delhi and report to CEO Suman Srivastava. Meanwhile, Ashok Karnik, who was VP-Creative, and heading the Mumbai office of Euro, has decided to move on.

exchange4media Staff Apr 25, 2007 9:11 AM

Rakshin Patel, Senior VP and GM, RMG Connect, has put in her papers. She is yet to decide on her next assignment. She will continue to work with RMG Connect for the next three months. RMG Connect is the relationship marketing division of JWT.

exchange4media Staff Apr 25, 2007 9:10 AM