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After parting ways with Collage, ace shooter and Olympic Gold medal winner Abhinav Bindra has switched sides to B Formula Entertainment headed by MD Bonney Duggal. The historic win at the Beijing Olympics has turned Bindra into an overnight star making him command not less than Rs 20 million for brand associations.
Robin Thomas Aug 27, 2008 8:31 AM
As India celebrated her 61st Independence Day, the media covered what ‘independence’ meant to people from various walks of life. To coincide with the I-Day celebrations, exchange4media.com got busy finding out what freedom meant to one of the fastest growing industries in India today – radio. The dipstick survey has thrown up some interesting findings on what’s on the top of the radio players’ wishlist.
Robin Thomas Aug 18, 2008 8:19 AM
In the FM age, where private players have been drumming on the listeners’ ears with promotional activities, on-ground engagement and instant gratification through contests, AIR (All India Radio) FM stations have remained low-key. Media observers state that while AIR is still relevant, it has to be quick to identify its target and reinvent itself accordingly to stay afloat.
Robin Thomas Aug 14, 2008 8:55 AM
After the spectacular opening ceremony of the Beijing 2008 Olympic Games, there was nothing much to draw the interest of Indians to the world’s greatest sporting extravaganza, especially given the poor show by the Indian contingent. But it has taken just one Abhinav Bindra to bring the interest back. Apart from TV, radio too is basking in the ‘golden’ aftermath.
Robin Thomas Aug 12, 2008 8:32 AM
The rapid growth of multiplexes in metros and even Tier II cities has see growing investment in brand activation in cinema. The latest Bollywood blockbuster ‘Singh is Kinng’ and the forthcoming ‘Bachna Ae Haseeno’ are two movies that have witnessed a lot of brand activation, and there are many more in the pipeline.
Robin Thomas Aug 11, 2008 9:07 AM
Kaushik Ghosh has been promoted as National Sales Head at Radio Mirchi. He replaces Naveen Chandra, who had quit from the post recently. Prior to this appointment, Ghosh was National Head, Business Development & Corporate Strategy.
Robin Thomas Aug 7, 2008 8:18 AM
The newsprint price hike has become a cause of worry for the print industry, leaving it no choice but to increase the ad rates. Other mediums, too, have increased their ad rates recently. One of the reasons for the increased ad rates is inflation, which has now reached the double digit mark. But one medium that is happy with this hike is radio.
Robin Thomas Aug 6, 2008 8:31 AM
Four years on, Cricketnirvana.com claims to have exceeded the expectations of the organisation. PCWorld has judged Cricketnirvana.com to be the best designed cricket site of 2008. After having experimented with cricket, the site now wants to cover other sports over the next 12 months.
Robin Thomas Aug 2, 2008 8:57 AM
For any medium to be an effective platform for advertisers, it has to provide ample scope for creativity and interactivity. The same applies to radio as well. One of the key discussions at the impact Roundtable on Radio, held in Mumbai on July 29, focussed on using the medium innovatively. The event was presented by Radio City.
Robin Thomas Jul 31, 2008 8:30 AM
With a penetration of nearly 99 per cent in India today, radio has been entertaining and informing listeners for decades. There is no doubt about the radio having a great socio-cultural impact, and various FM players have embarked on Corporate Social Responsibility (CSR) drives from time to time. exchange4media takes a look at these CSR activities and how successful they have been in reinforcing the FM player’s brand.
Robin Thomas Jul 30, 2008 8:46 AM
impact Roundtable on Radio, held in Mumbai on July 29, brought forth some interesting points from the panel members. Stakeholders from various domains of the medium deliberated on a host of topics ranging from effectiveness of radio as a medium, creativity in radio advertising, etc. The event was presented by Radio City.
Robin Thomas Jul 30, 2008 8:39 AM
The stage is set for the closed door impact Roundtable on Radio. The medium has evinced keen interest from clients and media planners alike, with high scope for innovations. With the advent of FM radio, the medium has become more interactive than ever, which the Roundtable will discuss at length. The impact Roundtable on Radio is presented by Radio City.
Robin Thomas Jul 29, 2008 8:31 AM
From tacky jingles and static infused ‘sponsored programmes’ on medium wave, radio has come a long way. A lot has been written about and discussed at various forums about how the advent of FM radio has given the medium a new lease of life. The impact Roundtable on Radio now seeks to understand the effectiveness of the medium. The impact Roundtable on Radio is presented by Radio City.
Robin Thomas Jul 28, 2008 8:13 AM
Radio as a medium has come on its own over the years, more so with the advent of FM radio. In a bid to better understand the medium, impact, the weekly from the exchange4media Group, is organising a Roundtable on the Indian radio industry. The theme of the Roundtable is ‘Radio Effectiveness - How to exploit the best out of Radio’. The impact Roundtable on Radio is presented by Radio City.
Robin Thomas Jul 25, 2008 8:17 AM
With a penetration of nearly 99 per cent in India today, radio has been entertaining and informing listeners for decades. Various FM players have embarked on Corporate Social Responsibility (CSR) drives from time to time. exchange4media takes a look at these CSR activities and how successful they have been in reinforcing the FM player’s brand.
Robin Thomas Jul 24, 2008 8:32 AM
SFM is launching its Pune station on July 22 through its subsidiary South Asia FM. With this launch, SFM will complete its foray in Maharashtra, where it has a significant presence.
Robin Thomas Jul 22, 2008 8:12 AM
The 5th Mirchi Kaan Awards, held in Mumbai on July 18, rang in sweet music for O&M and McCann Erickson, with both agencies jointly sharing the ‘Agency of the Year’ award. While O&M took home 17 metals, McCann Erickson won 11 metals. In all, 63 awards were given, including special awards. Leo Burnett India bagged 13 metals.
Robin Thomas Jul 21, 2008 8:47 AM
The 5th Mirchi Kaan Awards attracted the best of the radio and advertising fraternity. exchange4media mingled with the who’s who of the ad world, relaxing and rejoicing post the awards presentation, to seek their reactions and reflections on the Awards.
Robin Thomas Jul 21, 2008 8:46 AM
Movies seeking brand associations with radio is not a new phenomenon, but what is an encouraging trend is the growth in the number of such associations. Today, radio is not a mere afterthought to promote a new release, but a strong participant in a film’s release and success. exchange4media asks the industry players to share their views on such associations.
Robin Thomas Jul 17, 2008 8:29 AM
Regional markets have become the focus of media companies in India of late. In this two-part report, exchange4media probes the FM radio scenario in the regional markets. While Part I gave the views of some regional FM players as also media planners, Part II looks at the broader picture, ad revenues, and the road ahead.
Robin Thomas Jul 14, 2008 9:09 AM
Regional markets have become the focus of media companies in India of late. With print and television out to tap the market potential, can radio be far behind? exchange4media spoke to various stakeholders in the FM radio industry on the growth, the challenges and opportunities that regional players face.
Robin Thomas Jul 11, 2008 8:48 AM
P9 Integrated, the movie marketing company that offers 360-degree entertainment marketing solutions to Bollywood, Hollywood and regional films, is set to further expand its footprint in India. The company has earmarked the next six months to foray into markets of Uttar Pradesh, Bihar, Ahmedabad, Kolkata and Tamil Nadu.
Robin Thomas Jul 4, 2008 7:52 AM
The UEFA Euro Cup 2008 has reached an exciting stage and has kept football lovers glued to TV screens throughout June. However, most FM players have mainly ignored the action on the field, unlike the high-decibel activities around the IPL T20 Tournament. Why have the FM players been so cool towards the UEFA Euro Cup 2008? exchange4media finds out.
Robin Thomas Jun 23, 2008 9:20 AM
Memories of the July 26, 2005 deluge in Mumbai are still fresh. With Mumbai once again in the grip of monsoon, this year, FM stations have stepped in to ease the woes of Mumbaikars in various ways – be it through airing weather forecasts, or highlighting civic issues or even arranging for transportation during heavy spells of rains.
Robin Thomas Jun 20, 2008 8:40 AM
The recent fuel price hike has been dominating all conversation since the hike was announced. TV channels, newspapers, Internet forums have been full of news and views regarding the hike. There have been strong reactions against it in the form of bandhs in some states. Now FM stations, too, have joined the fray to carry the discussions further.
Robin Thomas Jun 12, 2008 8:24 AM
Day two of the FMCC Media Sales Workshop, which was held in Mumbai on June 6-7, saw the likes of NP Sathyamurthy, Joint President, Lintas Media Group, and Arun Sharma, GM-Marketing & Head-Media Sponsorship & Alliances, Airtel, speak on topics like Media Strategies and Evaluation, and Understanding Client’s Media Strategy.
Robin Thomas Jun 9, 2008 8:02 AM
The two-day FMCC Media Sales Workshop, which was held in Mumbai on June 6-7, brought together print and media sales professionals as also media honchos to discuss the intricacies of space selling, media strategies, media buying and market research. Day one saw Sunil Lulla, Group CEO, Alva Brothers Entertainment, speak on Brand Turnaround while Pravin Tripathi, Chief Executive, Hansa Consulting, focussed on research.
Robin Thomas Jun 9, 2008 8:01 AM
For the wired generation, these are not merely gadgets, but an extension of one’s personality, almost an appendage to their bodies. These are the MP3 players and iPods, increasingly seen plugged firmly on to many a young ear. In a country which loves its music as passionately as a game of cricket, music on the move is in big demand. So, where does a static medium like FM radio stand? Can it withstand the onslaught of the NewGen music devices? exchange4media takes a look.
Robin Thomas Jun 6, 2008 10:19 AM
The India Radio Forum 2008 held on May 30 saw the entire radio fraternity share the same platform. While many supported the multiple frequencies, they felt that unless the internal issues of radio were resolved, the multiple frequencies would only harm the industry.
Robin Thomas Jun 2, 2008 9:17 AM
The post-lunch sessions at the India Radio Forum 2008 held on May 30 saw panellists discussing a range of issues, including finding revenue on radio and what advertisers really want.
Robin Thomas Jun 2, 2008 9:16 AM
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