Date-wise News

The stage is set for the closed door impact Roundtable on Radio. The medium has evinced keen interest from clients and media planners alike, with high scope for innovations. With the advent of FM radio, the medium has become more interactive than ever, which the Roundtable will discuss at length. The impact Roundtable on Radio is presented by Radio City.

Robin Thomas Jul 29, 2008 8:31 AM

EMVIES 2008 drew to a close after an evening of pomp and fervour in Mumbai on July 28. With four Golds and eight Silvers under its belt, MindShare was adjudged the undisputed winner and declared ‘Agency of the Year’. The second highest scorer was Maxus, followed by Madison Media and Lodestar Universal. Madison Communications was awarded the Grand EMVIE and the Special Award for Best Radio Innovation (introduced by RAM for the first time). Lodestar Universal bagged the People’s Choice Awards for Best Case Study Presentations.

exchange4media Staff Jul 29, 2008 8:27 AM

EMVIES 2008 has concluded on a high note. While all involved are unanimous in the view that this year has been one of the best for the awards, the EMVIES Committee now plans to take the event to a much higher scale next year by extending it to the Asia Pacific level by 2009.

exchange4media Staff Jul 29, 2008 8:25 AM

History Channel and Titan have come together for a new initiative called Heritage India. The channel has begun airing interstitials comprising interesting factoids about Indian Heritage sites from July 27. This association will give Titan a unique platform for its Heritage Collection.

exchange4media Staff Jul 29, 2008 8:17 AM

Timex Group India Ltd has announced the launch of its new brand campaign for its ‘Conversation Starters’ collection. The campaign is being promoted through an aggressive 360-degree marketing plan. Meanwhile, Timex also plans to introduce three high-end brands in India by September, besides soon launching its iControl watches, which connect to Apple’s iPod.

exchange4media Staff Jul 29, 2008 8:17 AM

In the first part of this report, exchange4media had given the upside of celebrities endorsing various brands. While it gives a brand instant recall, exclusivity and mass appeal, there are a few downsides too – for instance, one celebrity and too many brand endorsements; or the celebrity overshadowing the brand; or, the celebrity breaking the law or falling out of favour.

exchange4media Staff Jul 29, 2008 8:16 AM

Big FM has promoted Nirupam Sonu as Vice President, Programming. Sonu will be overseeing the entire programming function of Big FM stations across India. He will be reporting to COO Tarun Katial.

exchange4media Mumbai Bureau Jul 29, 2008 8:14 AM

Vispy Doctor, Managing Director of Ormax Consultants Pvt Ltd, and Shailesh Kapoor, former Business Head of Filmy channel, have come together to launch a new venture, Ormax Media. The consumer knowledge and consulting firm will specialise in entertainment business.

exchange4media Mumbai Bureau Jul 29, 2008 8:14 AM

PerceptH has been assigned the creative mandate for premium personal care brands, Yardley and Finesse, from the Lornamead Group. The win comes following a pitch involving four agencies. The Yardley portfolio will include soaps, deodorants, talc and shower cream, while Finesse will have shampoo and conditioners.

exchange4media Mumbai Bureau Jul 29, 2008 8:13 AM

With over 850 attendees from the Indian media and advertising industry, the EMVIES’ evening was all about teams from different media agencies competing on not only who took home more metals, but also on which agency could cheer the loudest. The EMVIES 2008 has ended on a high note and the Bombay Ad Club is all geared for the next event on its roster – Media Review 2008, which would be seen in a changed format in its fourth year.

Noor Fathima Warsia Jul 29, 2008 8:11 AM

IFFCO-Tokio General Insurance has decided on its creative and media agencies. While Publicis India will handle the creative duties, ZenithOptimedia will look after the media side of the business. Industry sources have put the account size in the region of Rs 15-20 crore.

exchange4media Staff Jul 29, 2008 8:10 AM