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Winners of the Indian Excellence in Radio Awards that marked the end of the India Radio Forum 2008 on May 30 are understandably jubilant about their wins. exchange4media speaks with some of the winners on what worked in their favour this year and their expectations from the Awards next year.
Robin Thomas Jun 2, 2008 9:01 AM
The India Radio Forum 2008, held in Mumbai on May 30, culminated in the Indian Excellence in Radio Awards 2008. Red FM led the winners’ list with nine awards, followed by Radio Mirchi, which bagged four awards. This year saw the introduction of four new categories, and a total of 26 awards were given out.
Robin Thomas May 31, 2008 9:50 AM
The second day of the Promax|BDA India 2008 saw Lynn de Souza, Chairman and CEO, Lintas Media Group explain if advertisements are intrusive or welcoming. Chris Turner Director, Brand Strategy and NDTV Imagine’s Avijit Mitra spoke on ‘Redefining Entertainment Packaging’.
Robin Thomas May 30, 2008 8:49 AM
FM radio players are all geared up for the third phase and are spending considerable sums to keep the action alive. Media analysts informed that the ad spends of key radio stations are in the region of Rs 20 crore on the modest side, which they are spending to make noise around the station itself and its various programmes.
Robin Thomas May 26, 2008 9:17 AM
While ad agencies across India usually aim for MNCs, Oberoi Multimedia claims to be the only agency to focus solely on India-oriented family business. After maintaining a low profile for almost a decade, the agency is now in an expansion mode and plans to create 50 strong brands in five years.
Robin Thomas May 13, 2008 9:07 AM
Brand integration has become one of the essential components for the radio industry with advertisers customising various shows to align them with their brands. This integration is seen in print and television as well. Embedded advertising has changed the way ads are brought to their target audience, hence radio, which has the highest penetration in India, cannot be singled out in the era of brand integration.
Robin Thomas May 5, 2008 8:07 AM
Shirshendu Banerjee, former head of the radio division at Mediaguru, has joined Essel Infraprojects Ltd as Chief Operating Officer for Essel Group’s FM radio vertical.
Robin Thomas Apr 25, 2008 8:08 AM
Come summers and most women resort to various measures to save themselves from the harsh rays of the sun – umbrellas, veils, sunglasses, sunscreen lotions. Lakme now proposes to make today’s woman ‘Sun-safe Hamesha’ and has unveiled a new campaign to get this message across in an uncomplicated yet dramatic manner.
Robin Thomas Apr 24, 2008 8:13 AM
Sandeep Singh, former Sales Head of Sahara Television, who has taken a long sabbatical to pen a book, is ready to unveil his new book ‘Business of Freedom’. Singh has attempted to compare the thought processes of freedom fighters with that of management gurus. The idea is to explore the “science and art of management”, he said.
Robin Thomas Apr 17, 2008 9:00 AM
The rapid growth of mobile phones has impacted traditional media in a big way, with both print and television media shifting to digital modes and increasingly using mobile phones and the Internet. This phenomenon is, in fact, resulting in the emergence of a whole new behaviour, called social broadcasting. <b><i>Robin Thomas</i></b> reports.
Robin Thomas Mar 27, 2008 5:03 PM
In a dog-eats-dog world, it is the survival of the fittest – or for that matter, the fastest – that matters. With the coming in of multiple New Age options and platforms, will traditional media lose out its sheen to online? The session on ‘Online Media Platforms: Creating an audience of one and a billion’ sought to explore this angle.
Robin Thomas Mar 26, 2008 7:19 PM
Indian television is going through major changes in content, which is constantly redefining itself. Do we see TV channels falling into niche segments and breaking down into sub-genres in the coming year? What would be future trends for Indian television content? The session on ‘Redefining Television Content: shifting patterns’ sought to answer these questions and much more.
Robin Thomas Mar 26, 2008 8:20 AM
Indian television is going through major changes in content, which is constantly redefining itself. Do we see TV channels falling into niche segments and breaking down into sub-genres in the coming year? What would be future trends for Indian television content?
Robin Thomas Mar 25, 2008 6:28 PM
Sports marketing hasn’t been very big in India, till Indian Premier League (IPL) happened, and suddenly corporates are putting in mega bucks on players and teams, all in the name of the game. But what about other games like hockey, football or tennis?
Robin Thomas Mar 24, 2008 4:26 PM
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