Date-wise News

Even as India got its first ever individual Gold medal at the Olympic Games, medal winner Abhinav Bindra is being hailed as the next sporting icon, joining the ranks of Dhoni. Probably for various brands, Bindra’s Olympic feat couldn’t have come at a more opportune moment given the poor form of icon regulars like Tendulkar, Dravid, et al.

exchange4media Staff Aug 12, 2008 8:42 AM

Before Abhinav Bindra struck gold, a clear lack of viewer interest in Beijing Olympics on public broadcaster Doordarshan was visible, according to the latest viewership numbers released by overnight ratings agency aMap today.

exchange4media Staff Aug 12, 2008 8:39 AM

In a bid to connect with the young Indians, Outlook has embarked on the 4th edition of its Annual Inter School Speak-Out Debate. The activity commenced from August 8 and would culminate on September 19. The School Debate activity would be conducted in 17 cities across India, involving over 290 schools.

exchange4media Staff Aug 12, 2008 8:39 AM

Asia Satellite Telecommunications Company Ltd (AsiaSat) has signed a pact with INX Media Pvt Ltd for the distribution of the latter’s two TV channels – 9X and 9XM – across the Asia-Pacific region on an AsiaSat 3S technology platform operated by the satellite operator in Hong Kong.

exchange4media Staff Aug 12, 2008 8:37 AM

The Idea Cellular ‘Education for All’ TV campaign featuring Abhishek Bachchan has warmed the hearts of all. Now the cellular service provider is winning hearts with the OOH ads with the same theme. Conceptualised by 141 Wall Street, the creatives have enough innovativeness to create the right buzz.

Tuhina Anand Aug 12, 2008 8:36 AM

From Internet to offline to DTH and now mobile, Shaadi.com is expanding its matrimonial services to different platforms to reach out to a varied audience. The matrimonial portal has now entered into a strategic tie-up with Vodafone, called ‘Shaadi.com on Vodafone’. This initiative is powered by Mauj Mobile.

exchange4media Mumbai Bureau Aug 12, 2008 8:35 AM

Mahuaa TV, touted as the country’s first dedicated Bhojpuri GEC, has gone on air from August 11. Launched by Mahuaa Media Pvt Ltd, the channel boasts an array of programmes in the entertainment genre covering comedy, drama, action and thriller.

exchange4media Staff Aug 12, 2008 8:34 AM

After the spectacular opening ceremony of the Beijing 2008 Olympic Games, there was nothing much to draw the interest of Indians to the world’s greatest sporting extravaganza, especially given the poor show by the Indian contingent. But it has taken just one Abhinav Bindra to bring the interest back. Apart from TV, radio too is basking in the ‘golden’ aftermath.

Robin Thomas Aug 12, 2008 8:32 AM

ZenithOptimedia India has promoted Pavan Chandra to Managing Director for West and South. He is relocating to Mumbai for the new role. Chandra will also continue with his current responsibilities as Chief Strategy Officer, overseeing strategic resources and Zed Digital. He is taking over the reins from Rabe Iyer, who has moved on to take a new challenge in Reliance.

exchange4media Staff Aug 12, 2008 8:30 AM

M&C Saatchi India has bagged the brand communication mandate for financial services company Franklin Templeton Investments. Industry sources have pegged the account size in the region of Rs 12-15 crore.

exchange4media Staff Aug 12, 2008 8:28 AM

Hathway, which had not signed the Ten Sports agreement with Zee Turner, is now facing the heat. Zee Turner in the last 10 days has switched off Hathway’s major head ends in Mumbai, Delhi, Jaipur, Aurangabad, Kolhapur, Bhopal and Indore. It has also created a special anti-piracy squad that is keeping a close tab on these head ends against piracy of Ten Sports signals.

exchange4media Staff Aug 12, 2008 8:26 AM

NDTV Imagine is all geared to launch its second channel – Imagine Showbiz. The initiative, a joint venture between NDTV Imagine and Cinestar Advertising, is scheduled to go on air on August 15, 2008. The 24-hour channel would focus on Bollywood business and entertainment.

exchange4media Mumbai Bureau Aug 12, 2008 8:23 AM

The word ‘global pitch’ has been doing the rounds in India with much more frequency of late. Home grown Jet Airways and Kingfisher International Airlines have even announced their ‘global’ agencies. So, are we headed to the age when global pitches are no longer about an account won in another country, but a ‘global’ agency adding a ‘desi’ business to its kitty? exchange4media.com takes a look at what global pitching implies, and the first traces of it coming from Indian entrepreneurs.

Tasneem Limbdiwala Aug 12, 2008 8:22 AM