Date-wise News

Amid roiling financial markets, who's who of blue-chip marketers are making moves to slash marketing spending. Among them are five major companies that together contribute more than $10 billion to the US ad economy: General Motors Corp., Procter & Gamble Co., Anheuser-Busch, Coca-Cola Co. and Nissan.

exchange4media Staff Jul 22, 2008 8:21 AM

Radio NRI, a service of NRI Media, Inc., has announced that two of its live radio channels would be available to listeners on the new Apple iPhone 3G. The listeners can enjoy ‘Bollywood & Beyond’ and ‘Bollywood Classic Hits’ by downloading the free AOL radio player from the Apple iPhone App Store.

exchange4media Staff Jul 22, 2008 8:21 AM

Social networking site MySpace has announced the launch of ‘TheGame08’, a Pan-Asian game applications competition. TheGame08, which began on July 17, would culminate on September 14, and is open to developers who are legal residents of China, India, Japan and Korea, and are at least 18 years of age.

exchange4media Mumbai Bureau Jul 22, 2008 8:20 AM

In a bid to set standards for the travel and tourism industry in India, ‘India Today Travel Plus’ has embarked on a reader’s choice survey – Toplist 2008-09. Responses have been solicited primarily from readers of select India Today Group magazines. As a special category, media and advertising professionals have also been invited to participate. Last date for receiving entries is September 15.

exchange4media Staff Jul 22, 2008 8:19 AM

Neetu Dhulia has joined Media Transasia as General Manager from July 10. She will be responsible for initially driving the business for ‘Blender’ and subsequently for some of the forthcoming international titles under the men’s lifestyle division. Her last assignment was with Readers’ Digest (India Today Group), where she was heading the Ad Sales function for North and Eastern regions.

exchange4media Staff Jul 22, 2008 8:18 AM

Aviva Life Insurance, which had launched its ‘Tension Chhodo Cricket Khelo’ campaign featuring Sachin Tendulkar, has now roped in McDonald’s to further popularise the initiative. The activation campaign, conceptualised by Publicis, would culminate in September with 15 dad-kid duos playing cricket with Tendulkar and his son.

exchange4media Staff Jul 22, 2008 8:17 AM

Times Now recently added a new show on wellness, ‘No Full Stops!’, to its weekend line-up. Keeping in mind the rising stress levels due to modern day living, the show aims to provide solutions on how to cope with everyday stress. The show would be aired on Saturdays at 7.30 pm, with repeat telecasts on Sundays at 12.30 pm and 6.30 pm.

exchange4media Mumbai Bureau Jul 22, 2008 8:16 AM

Channel Guide India Ltd, which launched Just TV Punjabi channel in June 2008, is now readying to launch another regional channel by the end of this year. The company has also unveiled plans to venture into content and movie production with focus on Punjabi movies, followed by Bollywood movies. The company has earmarked Rs 100 crore over a 12-month period for its expansion plans.

exchange4media Staff Jul 22, 2008 8:15 AM

Mudra Connext has been recently appointed as the integrated media AOR for Plethico Pharmaceuticals Ltd. This is the second major win for Mudra Connext in less than a month, and the cumulative value of the businesses won by the agency in the past five months would be well over Rs 700 million.

exchange4media Mumbai Bureau Jul 22, 2008 8:14 AM

Asia's No. 1 sports broadcaster has signed a landmark deal for the Indian subcontinent and South-east Asia for exclusive coverage of the 2010 Vancouver Winter Olympics and the 2012 London Summer Olympics. This major deal comes right after ESS acquired exclusive rights for the 2010 FIFA World Cup.

exchange4media Staff Jul 22, 2008 8:13 AM

SFM is launching its Pune station on July 22 through its subsidiary South Asia FM. With this launch, SFM will complete its foray in Maharashtra, where it has a significant presence.

Robin Thomas Jul 22, 2008 8:12 AM

The EMVIES 2008 got underway with the first batch of 27 case study presentations on day one of the event on July 21. Organised by the Ad Club Bombay, EMVIES 2008 had received a record 452 entries, of which 53 case studies have been shortlisted. Most experts have praised the quality of entries received as also use of media this year.

exchange4media Staff Jul 22, 2008 8:11 AM

The second season of ‘Bigg Boss’, the Indian version of the Endemol reality format ‘Big Brother’ is all set to be aired on Colors. The show would replace ‘Fear Factor – Khatron Ke Khiladi’, one of the opening shows that Colors began its launch with on July 21, 2008. The show would go on for the next four weeks. ‘Bigg Boss’ is planned as a seven-day daily and bringing in the glamour factor would be actor Shilpa Shetty.

Noor Fathima Warsia Jul 22, 2008 8:10 AM

True Awards, the recently announced internal awards from Lowe India, would also see industry honours conferred. Lintas Media Group has instituted three awards to recognise achievement and excellence in the Indian media and advertising industry. The ‘India Ahead Award’ would be given to Sam Balsara, Chairman, Madison World. The ‘Outstanding Collaboration Award’ would be given to IBF and AAAI, and the ‘Reach and Touch Award’ to Big FM. The awards would be given out on July 31, 2008.

Noor Fathima Warsia Jul 22, 2008 8:09 AM