Date-wise News

Publicis Ambience has appointed Kaustav Das as Executive Vice President for South.

exchange4media Staff Jul 14, 2008 2:57 PM

Sunil Rajshekhar, who had moved to Bangalore as Director-South, Bennett, Coleman & Co. Ltd (BCCL), in early April this year, is back in Delhi. He took over as President, Times Internet Ltd (TIL), last week. TIL is the BCCL subsidiary that runs all the web and online initiatives of The Times of India Group, including the highly popular Indiatimes portal.

exchange4media Staff Jul 14, 2008 2:31 PM

The decision by Time Warner's Turner cable network to partner with Yahoo for a multi-year ad sales and content deal for sports prompts one obvious question: Why would Turner choose Yahoo as its first sports partner when it already has another major portal, AOL, in the Time Warner portfolio? The answer is simple: scale.

exchange4media Staff Jul 14, 2008 9:15 AM

Yahoo Inc has rejected a joint proposal from Microsoft Corporation and billionaire investor Carl Icahn for a restructuring of the global internet giant, saying the deal was not in the "best interest" of stockholders.

exchange4media Staff Jul 14, 2008 9:15 AM

Print advertising of soaps (bathing / toilet soaps) recorded a 5 per cent drop during the January-May 2008 period, compared to the corresponding period in 2007. Hindustan Unilever Ltd led in print advertising of soaps during this period, while Venus Toilet Soaps was the most advertised soap brand in print during January-May 2008.

exchange4media Staff Jul 14, 2008 9:14 AM

Scenario Consulting Pvt Ltd has launched a business utility christened Pitchh.com. Pitchh.com aims to be a high impact, global platform that lets brands and organisations connect with the right communication and marketing partners, across streams advertising, public relations, marketing, below the line, allied service and more.

exchange4media Staff Jul 14, 2008 9:13 AM

ActiveMedia Technology has recently launched SMS content subscription alert services in Hindi, Marathi and Punjabi for leading operators in India. These SMS services give operators the power to penetrate the masses with national and regional language based content services, thereby, resulting in an increase in VAS revenue from otherwise untapped segments.

exchange4media Staff Jul 14, 2008 9:12 AM

Standing out amid the clutter of FM stations is a major challenge for FM players in the country today. With nearly all stations offering a programme mix of Bollywood songs, contemporary music and a smattering of talk shows, it often becomes difficult to distinguish the content of different stations. In come 360-degree media and promotion plans. One such player is Fever FM, which has chalked out aggressive growth plans.

exchange4media Staff Jul 14, 2008 9:11 AM

ITC has expanded the product portfolio of its brand Vivel with the launch of shampoos. Law & Kenneth has been entrusted with the advertising for Vivel shampoo. The thrust of the launch communication is on familiarising consumers about the benefits of its active ingredient, Active Pro-K.

exchange4media Staff Jul 14, 2008 9:10 AM

Clear Channel Communications has announced plans to restructure its nationwide operations. From next month onwards, the out-of-home media company plans to separate its AOR media buying operations and asset ownership business into separate entities. At present, Clear Channel operates the two divisions within the one company.

exchange4media Staff Jul 14, 2008 9:10 AM

Regional markets have become the focus of media companies in India of late. In this two-part report, exchange4media probes the FM radio scenario in the regional markets. While Part I gave the views of some regional FM players as also media planners, Part II looks at the broader picture, ad revenues, and the road ahead.

Robin Thomas Jul 14, 2008 9:09 AM

Raising the FDI in print from 26 per cent to 49 per cent has been a hotly debated topic, and when exchange4media got together seven top media honchos for a special Roundtable in the Capital on July 11, several important points came to the fore. The seven panelists included Sanjay Gupta, Ashish Bagga, Hormusji N Cama, Maheshwer Peri, Paresh Nath, Rajiv Verma, and Sachidanand Murthy. The Roundtable was sponsored by 4Cplus, a company engaged in bringing out e-magazines and hosting websites.

exchange4media Staff Jul 14, 2008 9:06 AM