Date-wise News

India Media Exchange (IMX) has elevated Mona Jain to the newly-created role of India Head-Strategic Investments. Jain, who has been Executive Vice President – North, takes charge with immediate effect. In her new role, Jain would focus on taking the IMX engagement with key media owners to the next level.

exchange4media Staff Jul 30, 2008 5:41 PM

NDTV has brought in Rajiv Lulla to head the Group’s city channel network, NDTV MetroNation as CEO. Prior to this,

exchange4media Staff Jul 30, 2008 2:27 PM

ITC, Godrej Agrovet, DCM Shriram and other companies expanding in rural areas may eclipse the growth of their urban counterparts, including Reliance Fresh and the Future Group-owned Food Bazaar chain, helped by higher farm income that is spurring a boom in sales of fast moving consumer goods (FMCG), consumer durables and apparel.

exchange4media Staff Jul 30, 2008 8:53 AM

PDA (Progressive Democratic Alliance) swept The Press Club, Mumbai elections for 2008-10 by wining all the Office Bearer seats and eight out of 10 Managing Committee seats. The elections had taken place on July 26.

exchange4media Staff Jul 30, 2008 8:52 AM

Media industry in the South is set to once again strike gold with a Rajnikanth-starrer. This time it is ‘Kuselan’, slated for release this weekend. The friendship-based storyline of the film is expected to go down well with Friendship Day round the corner, and this has provided a lot of scope for creating maximum hype.

exchange4media Staff Jul 30, 2008 8:50 AM

Volkswagen, which has launched its premium car Jetta in India, has come out with an intensive campaign to support the launch. A TVC conceptualised by Mudra broke on major channels recently that carries forward the impeccable lineage of the top end brand.

exchange4media Staff Jul 30, 2008 8:49 AM

OOH Media has launched their new on-screen property, ‘OOH Cares’. It is a corporate social responsibility initiative, wherein OOH Media would dedicate some airtime on screens to social causes or public service messages.

exchange4media Staff Jul 30, 2008 8:48 AM

UTV Software Communications Ltd has announced a 176 per cent jump in its net profit for the first quarter of FY 09 to Rs 251 million. Its revenues for the said period has also grown by 154 per cent to Rs 1.45 billion.

exchange4media Mumbai Bureau Jul 30, 2008 8:47 AM

With a penetration of nearly 99 per cent in India today, radio has been entertaining and informing listeners for decades. There is no doubt about the radio having a great socio-cultural impact, and various FM players have embarked on Corporate Social Responsibility (CSR) drives from time to time. exchange4media takes a look at these CSR activities and how successful they have been in reinforcing the FM player’s brand.

Robin Thomas Jul 30, 2008 8:46 AM

The EMVIES 2008 evening on July 28 saw winners, participating agencies, delegates celebrating the awards. MindShare won the final battle bagging the Agency of the Year Award. Other agencies that also won in order are Maxus, Madison and Lodestar Universal. exchange4media spoke to the various participants in the all their joi de vivre.

exchange4media Staff Jul 30, 2008 8:45 AM

The Advertising Agencies Association of India (AAAI) on July 29 announced its newly-instituted ‘Lifetime Achievement Award’ as the highest honour to be given to an individual in India for his/her outstanding contribution to the advertising industry. The first recipient of this Award is Ranjan Kapur, Country Manager-India, WPP.

exchange4media Mumbai Bureau Jul 30, 2008 8:41 AM

In a complex world of changing consumer behaviour, media fragmentation, category upheaval, and shifting regulations, it has become more and more difficult for advertisers to understand where to place their marketing investment for best possible returns. ZenithOptimedia’s Touchpoints ROI Tracker research aimed to seek some answers and the findings were discussed at a seminar on ‘Advocacy’ in Mumbai on July 29.

exchange4media Staff Jul 30, 2008 8:40 AM

impact Roundtable on Radio, held in Mumbai on July 29, brought forth some interesting points from the panel members. Stakeholders from various domains of the medium deliberated on a host of topics ranging from effectiveness of radio as a medium, creativity in radio advertising, etc. The event was presented by Radio City.

Robin Thomas Jul 30, 2008 8:39 AM

It’s now official. Following the Intel Corp win, OMD is scaling its operations in Bangalore. It is learnt from sources close to the development that the agency is hiring people and also planning to bring its integrated offerings to the city, and what could be better than the Digital given that Bangalore is the tech-city.

Tuhina Anand Jul 30, 2008 8:38 AM