Date-wise News

On, the newly-formed agency by former O&M hand Jignesh Maniar, has been appointed as the creative agency for Jagran-18 Publications Ltd, a Jagran-TV18 joint venture. Bharat Kapadia, CEO and Managing Editor of the JV, has confirmed the development. Industry sources have pegged the account size at Rs 15-20 crore.

Tasneem Limbdiwala Jun 23, 2008 4:13 PM

With fuel prices hitting the roof, car manufacturers are a worried lot. The Indian automotive industry is now set for a major transition with manufacturers in the country looking at developing greener and more compact cars in a bid to combat the on-going surge in the fuel prices and to stay competitive in the budget-conscious market.

exchange4media Staff Jun 23, 2008 9:22 AM

The UEFA Euro Cup 2008 has reached an exciting stage and has kept football lovers glued to TV screens throughout June. However, most FM players have mainly ignored the action on the field, unlike the high-decibel activities around the IPL T20 Tournament. Why have the FM players been so cool towards the UEFA Euro Cup 2008? exchange4media finds out.

Robin Thomas Jun 23, 2008 9:20 AM

Network Media Solutions has come up with one of its own digital solutions for Mumbai. The company has announced the launch of hi-resolution 15'x10' LED at High Street Phoenix, one of Mumbai’s popular shopping / dining combo destinations. With this, Network Media Solutions has forayed into the digital OOH business.

exchange4media Staff Jun 23, 2008 8:47 AM

An extensive data-mining exercise of several million data inputs conducted by London-based APRAIS and the Advertising and Marketing Communications Roundtable, a division of Corporate Executive Board, shows that the most important factor influencing agency commitment to an account is whether that client is considered to be “Client of Choice” by the agency.

exchange4media Staff Jun 23, 2008 8:46 AM

American Business Media and International Federation of the Periodical Press is organising the Worldwide B2B Conference for Business Information, which will be held on September 7-9, 2008 in New York. This event will bring together global business information leaders and is expected to attract the biggest audience to-date.

exchange4media Staff Jun 23, 2008 8:39 AM

Digital OOH company Network Media Solutions has bagged a long term tender from the Indian Railways to put up 360 branded backlit digital clocks between Churchgate and Virar stations on Western Railway Line in Mumbai. The company is currently offering the branding opportunity of a thousand views at the rate of Rs 5.

exchange4media Staff Jun 23, 2008 8:38 AM

Educational institutions garnered a high share of 67 per cent in print advertising during January-May 2008. Tamil Nadu led in advertising of education sector in print during the period, while Planman Consultant India Pvt Ltd was the No. 1 advertiser during January-May 2008.

exchange4media Staff Jun 23, 2008 8:33 AM

After providing a solution to the ‘foot-in-mouth’ syndrome, Centre Fresh brand from the Perfetti Van Melle India’s stable has come up with a new TVC that shows how it could ‘zubaan pe rakhe lagaam’. The TVC has been conceptualised by O&M and is the brainchild of Abhijit Avasthi, Creative Director, O&M Mumbai.

exchange4media Staff Jun 23, 2008 8:30 AM

TRAI has directed MSM Discovery (earlier Set Discovery) to offer to direct-to-home service providers the same bouquets that are being offered for non-CAS cable distribution. MSM Discovery will also have to offer to DTH service providers its bouquets and channels at 50 per cent of the rates at which these are being offered in non-CAS areas to cable operators.

exchange4media Staff Jun 23, 2008 8:26 AM

Dhamaal 24, the radio network launched under BAG Films & Media Ltd’s umbrella brand Broadcast 24, celebrated its first anniversary on June 18. Now celebrations over, Dhamaal 24 has got busy with its upcoming station in Shimla, which would be in addition to its stations in Hissar, Karnal, Patiala, Jabalpur, Muzzafarpur, Ranchi, Dhule, Jalgaon and Ahmednagar.

exchange4media Staff Jun 23, 2008 8:25 AM

Aksh Optifibre Ltd, in association with MTNL, has launched its latest offering, icontrol, in Delhi and Mumbai that claims to revolutionise TV viewing. icontrol is touted as India’s first IPTV service requiring no broadband, computer or DVD player. Aksh is investing close to $37 million in its services business on IPTV and VOIP platforms.

exchange4media Staff Jun 23, 2008 8:24 AM

Tag Media Network, touted as India’s first and largest in-store television network, has appointed Kapil Bahri as Vice-President, Sales. He will be based in Delhi and will be responsible for the marketing and sales operations of the company in the North and East regions.

exchange4media Bangalore Bureau Jun 23, 2008 8:23 AM

The International Advertising Festival (IAF) is pleased with the Cannes Lions 2008 and is already geared for the year ahead. Festival officials divulged that in addition to some more award categories, Cannes Lions 2009 might also see some changes in Festival rules. While a final decision on everything would be taken after debriefing Cannes Lions 2008, the IAF is also geared for its latest property, Asia Tigers, which is scheduled for 2009.

Noor Fathima Warsia Jun 23, 2008 8:22 AM

Much like it is the case with most companies, India is a focus market for the Publicis Groupe as well. In conversation with exchange4media.com, Maurice Levy, Chairman and CEO, Publicis Groupe, stated that while Publicis Groupe was doing well in India, it could still do better.

Noor Fathima Warsia Jun 23, 2008 8:21 AM

This has been the best year ever for Indian advertising agencies at the Cannes Lions with many firsts. With a total of 23 metals, which included a Grand Prix and an Integrated Lion, India agencies are geared for the next year. Amongst the agencies that have brought home a Lion, JWT India leads the way, followed by Leo Burnett and Contract Advertising.

Noor Fathima Warsia Jun 23, 2008 8:19 AM

The Cannes Lions International Advertising Festival 2008 has seen India take a total of 23 metals home. These include one Integrated Lion and a Silver Lion. JWT has won the Integrated Lion for The Times of India’s Lead India campaign. There were in all only six metals awarded in this category. In the Films Awards, O&M has won a Silver for Neo Sports.

Noor Fathima Warsia Jun 23, 2008 8:18 AM

India is on British ad agency Bartle Bogle Hegarty’s (BBH) top priority list, and even though the organisation has skipped one deadline, BBH is targeting the last quarter of 2008 to launch in India. BBH’s Worldwide CEO Simon Sherwood stated that with most plans in place now, the first official announcement from the company on its India plans could be expected in a month’s time.

Noor Fathima Warsia Jun 23, 2008 8:18 AM