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Ignitee claims to have seen a 200 per cent jump in growth in just nine months in 2008. The digital marketing company is targeting Rs 125 crore turnover in 2009 and aims to be among the top two players in the market. Ignitee had partnered with Crayons Advertising for Congress party’s campaign in both Delhi and Rajasthan Assembly elections and would continue with the same for the general elections this year.
Robin Thomas Jan 8, 2009 6:51 AM
In a bid to give more power to their listeners, two FM stations – Fever FM and My FM – set out to hear what their listeners had to say about their content and choice of music. As a result of these listenership surveys, carried out independently by the two FM stations, both Fever FM and My FM have embarked on a content revamping exercise.
Robin Thomas Jan 6, 2009 7:34 AM
Radio Mirchi has had a great run in 2008, capturing the market in Kolkata and emerging the unbeaten leader in Delhi as well, according to the RAM data. AIR FM2- Gold has beaten the private FM players to emerge the No. 2 player in the Capital. Fever FM, Red FM, Radio One, Radio City, Big FM, Hit FM, Meow FM, AIR FM1- Rainbow, Vividh Bharati and Akashavani follow.
Robin Thomas Jan 6, 2009 7:30 AM
Post its Kolkata launch, Radio One has embarked on its first national brand campaign through a music video. A viral idea that allowed the Radio One music played by channels and even competing radio stations has culminated in a TVC that is breaking across media on January 5, 2009.
Robin Thomas Jan 5, 2009 7:01 AM
2009 has set in and with begin the implementation of plans for the year ahead. exchange4media undertook a dipstick study recently to find out what all rank high on the FM players’ wishlist this year. The year promises to be an action-packed one for the industry with quite a few important developments lined up.
Robin Thomas Jan 2, 2009 7:07 AM
The year 2008 brought me a lot of surprises and, yes, some very valuable lessons too. Little did I know that my first break would come from a B2B daily news portal. I joined exchange4media on March 1, 2008, as an intern, a wide-eyed wonderstruck kid in this vast and exciting world of advertising, media and marketing.
Robin Thomas Jan 1, 2009 7:58 AM
TRAI in its letter dated December 30, 2008, to the I&B Ministry has mooted enlarging the scope of the district and state level monitoring committees to monitor all quality of service regulations relating to broadcasting and cable TV services. exchange4media asks DTH and cable TV players how they plan to empower their customers.
Robin Thomas Dec 31, 2008 6:44 AM
It’s that time of the year again when one comes out with their resolutions for the New Year. exchange4media asked different industry players about their resolutions and wishes for 2009. This report covers the FM industry, which saw a lot of action during the year. There is more excitement in store with Phase III expansion expected to be announced and the likely introduction of news and current affairs on private FM radio in 2009.
Robin Thomas Dec 30, 2008 7:05 AM
Continuing with our Overview 2008 series on RAM, exchange4media turns the focus on Kolkata this time. Data for week 23 to the current week 50 shows Radio Mirchi as the clear leader in the Eastern metro, followed by Big FM, Friends FM and Red FM. There is no clear winner between Fever FM, Amaar FM and Meow FM.
Robin Thomas Dec 30, 2008 7:03 AM
It’s been little over a year since Radio Audience Measurement (RAM) was introduced. And in this one year, RAM has thrown up quite a few surprises in the radio industry. With the year coming to an end, exchange4media takes a look at RAM reports for the entire year starting with the Mumbai market.
Robin Thomas Dec 29, 2008 5:30 AM
Regional markets have been growing in importance and are increasingly being considered by all media – print, television, radio – for further expansion. For the direct-to-home (DTH) sector, regional has always been an attractive market. It is now taking a step forward and going niche.
Robin Thomas Dec 29, 2008 5:25 AM
The Ministry of Information and Broadcasting (MIB) has taken several policy initiatives and operational measures this year. The MIB has been very vocal on the fact that digitisation was on its priority list across sectors, and various policies were announced keeping this in mind. Even as none of these has really changed the media landscape, they are seen as steps in the right direction.
Robin Thomas Dec 26, 2008 6:37 AM
While nearly all sectors are resorting to issuing pink slips or putting a freeze on recruitments due to the current economic slowdown, the radio industry has been largely insulated in this regard. However, industry players are being cautious and watching their spends.
Robin Thomas Dec 23, 2008 7:16 AM
After two years of growth and consolidation in 2007 and 2008, the FM radio industry in India is looking forward to further growth in 2009. With the likely allowing of news and current affairs programmes on private FM radio and Phase III expansion policy expected to be announced soon, there are some action-packed times ahead.
Robin Thomas Dec 22, 2008 6:33 AM
The direct-to-home (DTH) space witnessed a lot of action in 2008 with the launch of Big TV and Digital Airtel, and Sun Direct going pan-India. Videocon’s DTH launch plans have been delayed for now. The year also saw the introduction of personal video recorders. Given the positive growth of 2008, DTH players are looking forward to even better times ahead in 2009 for the direct-to-home industry.
Robin Thomas Dec 19, 2008 6:53 AM
Regional FM stations are all set to be the next big thing and 2009, which could possibly see the rollout of the Phase III of FM expansion, is expected to see these FM stations play a big role. Sure there are some difficult turns too, but the road ahead for the regional FM stations looks reasonably bump free.
Robin Thomas Dec 17, 2008 7:12 AM
The economic slowdown has started affecting the digital media as well. In the first part of this report, exchange4media tried to understand in what ways and how far digital media was being impacted by the slowdown. In this second part, exchange4media speaks with industry leaders to find out how they intend to stay ahead in tough times and what their expectations are from 2009.
Robin Thomas Dec 17, 2008 7:11 AM
The economic slowdown has started affecting the digital media as well. exchange4media had carried a report on the Meltdown and the digital media in October 2008, wherein major players had expressed confidence that the industry was buffered from the slowdown impact. However, in less than two months that scenario has changed.
Robin Thomas Dec 16, 2008 7:09 AM
Given the growing number of players and stiff competition in the DTH space, major players are shoring up their activities. DishTV has announced the premier of a recent Bollywood release, ‘Oye Lucky, Lucky Oye’, under the banner of UTV Motion Pictures over its Movie-on-Demand service within three and a half weeks of its theatrical release. Meanwhile, the DTH service provider aims for 9 million subscribers by 2010.
Robin Thomas Dec 16, 2008 6:55 AM
The Internet has been growing at a steady pace in India. While the medium is highly attractive because of its ‘measurability’ factor, industry experts felt that the medium lacks a credible measurement system at present. There are measurement systems like ViziSense, comScore, Alexa, and Google Ad Planner, however, the need was felt for more direct local knowledge.
Robin Thomas Dec 11, 2008 7:11 AM
Going by the latest RAM report on morning listeners (from 7 am to 11 am) in the Delhi market, Radio Mirchi has emerged as the dominant player, followed by AIR FM2- Gold, Fever FM, Red FM, Radio City, Radio One, Big FM, Meow FM and Hit FM.
Robin Thomas Dec 11, 2008 7:01 AM
The Mumbai DTH space is getting a new player from today. Continuing with their pan-India expansion plans, Sun Direct launches its DTH service in Mumbai on Monday, December 8, 2008. Sun Direct had launched its service in Delhi and the NCR in the later half of October.
Robin Thomas Dec 8, 2008 6:29 AM
Radio Mirchi is a hot favourite among the morning listeners in Kolkata, followed by Big FM and Friends FM. Red FM is comfortably placed in the fourth position followed by Amaar FM, Fever FM, Meow FM, AIR FM2- Gold, AIR FM1- Rainbow, Akashvani, Power FM and Vividh Bharati. This is as per the 12-week trend of RAM ratings focusing on day part 7 am to 11 am, all place of listening, all people 12 plus.
Robin Thomas Dec 5, 2008 6:53 AM
The terror attacks in Mumbai took a toll on cricket, with the two remaining ODIs between India and England been called off and Champions League being postponed. However, Test cricket is on as per schedule and Neo Cricket is quite upbeat about it. The sports channel has roped in 38 advertisers, with Asian Paints the latest to join in for the India-England Test series.
Robin Thomas Dec 4, 2008 6:40 AM
Partho Dasgupta, Managing Director and CEO, Future Media and Vishakha Singh, Director, MaRCom & Strategy, Future Media have quit the organisation. Singh put in her papers yesterday, and Dasgupta resigned earlier today. The duo is headed to begin their own venture ‘Aurora Comms’.
Robin Thomas Dec 3, 2008 6:41 AM
Following up on our RAM reports, the focus this time is on the morning listeners (7 am to 11 am) in the Mumbai market from week 35 to week 46, all people, 12 plus, and place of listening, all show Radio City leading the charts followed by Red FM and Big FM fighting for the top spot. Radio Mirchi, Radio One, Fever and Meow follow.
Robin Thomas Dec 3, 2008 6:34 AM
To tap the lucrative Internet space, digital advertising and technology company Komli Media is launching an open source audience measurement for the Internet – ViziSense. The service would report details of the site visitor in terms of demographics, psychographics and even his behavioural characteristics.
Robin Thomas Dec 2, 2008 6:32 AM
Even as India and the world stayed glued to the TV coverage of the Mumbai terror attacks over three agonising days, FM radio channels proved to be a catharsis for the beleaguered Mumbaikars, giving them a platform to express their anguish and also providing them the much needed updates.
Robin Thomas Dec 1, 2008 8:56 AM
The current situation of mayhem in Mumbai has created concern across India. The media and advertising domains are not spared either. Neo Cricket has to brave out the moment given that the remaining two ODIs of the India-England series have been cancelled. The Champions League T20, too, has been postponed, while the Indian Cricket League has called off its World Series tournament.
Robin Thomas Nov 28, 2008 6:19 AM
The FWICE on November 24 reiterated that the cine workers’ strike had been called off and that shootings had resumed completely. However, there were reports of trouble brewing in certain locations. Dinesh Chaturvedi, General Secretary, FWICE, was quick to refute these reports and confirmed that a core committee formed would sort out all differences between the workers and the producers.
Robin Thomas Nov 25, 2008 6:13 AM
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