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The global mobile marketing industry is expected to grow to $24 billion by 2013, and with over 300 million mobile subscribers, it is no surprise that the mobile advertising space is bubbling with enthusiasm. A study conducted by Nokia in partnership with TNS India shows increasing patterns of the use of mobile Internet.
Robin Thomas Feb 17, 2009 6:45 AM
We have been saying it every year for the last five years (of the 10 that FICCI Frames is celebrating), but at the cost of repeating ourselves, FICCI Frames is the largest media and entertainment convention in Asia. Despite the many allegations hurled at the event year-on-year, Frames continues to be an important event on many calendars.
Robin Thomas Feb 17, 2009 6:38 AM
The three-day FICCI Frames 2009 gets underway in Mumbai from February 17. This would be the 10th anniversary of Frames. This year FICCI is partnering with KPMG and not PwC for Frames. The event will cover the entire array of media and entertainment. Over 2,000 Indian and 800 foreign delegates are expected to attend the convention.
Robin Thomas Feb 16, 2009 7:07 AM
Kaushik Ghosh has decided to move on from Radio Mirchi, where he was National Sales Head. Ghosh is quitting Radio Mirchi after a nine-year stint. It is, however, not clear where he is headed next.
Robin Thomas Feb 14, 2009 7:10 AM
Rajasthan Royals plans to take a 360 degree campaign for IPL season II, the franchisee is banking by and large on the on- ground activities. It’s creative agency is Ogilvy which was also part of the team even last year.
Robin Thomas Feb 13, 2009 7:12 AM
Fever FM would break even in the last quarter of this year, this was shared by Ian Grace, President, Virgin Radio, with exchange4media in an exclusive conversation. Moreover, Fever FM would stay away from Phase III expansion if it only focused on small towns and cities.
Robin Thomas Feb 12, 2009 7:23 AM
In the follow-up to the report on the Indian Premier League (IPL) dropping the exclusivity tag, exchange4media spoke to media planners on their expectations from Season 2 of IPL. Most are positive about the tournament garnering good viewership numbers, thanks to the slowdown.
Robin Thomas Feb 10, 2009 7:02 AM
Looking at the exorbitant price tags of the players for the Season 2 of the Indian Premier League (IPL), slowdown seems to be nowhere in the picture. There have been comparisons with the Super Bowl in the recession-hit US, which saw yet another successful season and big spendings. IPL is also taking steps to make the tournament slowdown-proof. exchange4media finds out more.
Robin Thomas Feb 9, 2009 7:22 AM
Edipresse India, a joint venture formed between luxury lifestyle media group Edipresse Asia Ltd and Marzban Patel of Mediascope, has announced its plans to launch its first print product by the end of 2009. The JV represents the latest step in Edipresse Asia’s strategy to expand its leadership position in the luxury media segment in Asia.
Robin Thomas Feb 9, 2009 6:54 AM
The Andhra Pradesh High Court’s order, dated February 6, 2009, has given some respite to Apurva Purohit, CEO, Radio City. The Metropolitatan Magistrate of Hyderabad had issued a non-bailable warrant against Purohit for infringement of Copyright Act on February 6, 2009. The Andhra Pradesh High Court has now ordered a stay on the execution of this warrant.
Robin Thomas Feb 7, 2009 7:03 AM
The day two of the Global Youth Marketing Forum, held in Mumbai on February 4, saw eminent panellists like Andrea Kraushaar, Youth Strategy and Research Director, Youth Dynamix; Zarina Mehta, CEO, Bindass; and Rajagopal Menon, COO, Contests2win.com, discuss ways to keep track of the youth mindset, attitudes, demands and aspirations.
Robin Thomas Feb 5, 2009 7:04 AM
Red Chillies Entertainment has lined up Century Plyboards and Tupperware for its upcoming film ‘Billu Barber’, starring Shah Rukh Khan. Irrfan Khan and Lara Dutta. Between Century Plyboards and Tupperware, the film has got Rs 2 crore.
Robin Thomas Feb 5, 2009 7:03 AM
The two-day Global Youth Marketing Forum, being held in Mumbai on February 3-4 saw industry honchos discuss the challenges of marketing brands to today’s youth. Need was felt to understand today’s macro-economic and political scenario in order to understand the concerns of the youth of today, their aspirations and fears.
Robin Thomas Feb 4, 2009 7:16 AM
After mobile games on films like ‘Ghajini’ and ‘Chandni Chowk to China’, Indiagames on Monday announced the launch of its latest mobile game, ‘Dev D’, based on the forthcoming Abhay Deol-starrer of the same name. The game is targeted at the masses and the advertising would be done mostly through mobile.
Robin Thomas Feb 3, 2009 7:13 AM
Radio Misty launched its Gangtok station on Saturday, January 31, 2009. With this launch, the FM station completes the two licenses in Phase II expansion. Radio Misty is embarking on a 360-degree marketing campaign for which it has earmarked a campaign budget of Rs 7 lakh over three months.
Robin Thomas Feb 3, 2009 7:11 AM
Broadband Internet’s penetration in India has not been as widespread as that of mobile penetration, one of the reasons being the cost factor. Currently, active mobile Internet users in the country number at 30 million, while nearly 100 million people have activated GPRS on their mobile phones, which shows that mobile in India has come of age.
Robin Thomas Feb 2, 2009 7:26 AM
Spiritual programmes are not new in the FM space, with most FM stations beginning the day with their own devotional slot. Over the years, spiritual programmes have gained in popularity and listenership, prompting the FM players to undertake special initiatives to drive listenership. exchange4media takes a look at the programmes bring aired.
Robin Thomas Feb 2, 2009 7:13 AM
3.3 million is not a small figure by any means. This is the number of Internet users in rural India, according to the I-Cube 2008 report. While Internet service providers and related players are looking to tap this growing market, there are several hurdles in the way. exchange4media speaks with some digital players to map the road ahead.
Robin Thomas Jan 27, 2009 7:12 AM
The unprecedented success of IPL Season 1 has made everyone – from industrialists to the viewers – expecting more from IPL Season 2. In an exclusive conversation with exchange4media, Sneha Rajani, EVP & Business Head, MAX, asserts that the Season 2 of IPL would be bigger and better.
Robin Thomas Jan 24, 2009 7:25 AM
exchange4media got a few industry honchos to rank their favourite viral campaigns of 2008. The list is quite varied and an interesting one. A few could also end up winning international accolades. Read on to find out more. <br> <b>Guest Article: </b><br> <a href=http://www.exchange4media.com/Annual/2008/guest_manish.asp target= _blank >Being futuristic while being nostalgic: Manish Vij</a>
Robin Thomas Jan 23, 2009 7:13 AM
Nimbus Sport International has acquired the telecast rights of the India-Sri Lanka series, which is scheduled to commence from January 28, 2009, comprising five ODIs and one T20. Nimbus Sport will exclusively market all commercial rights to the forthcoming series, which will be played in Sri Lanka.
Robin Thomas Jan 22, 2009 7:07 AM
If 2007 was a year of growth for the Indian radio industry, then 2008 was a year of consolidation. The year the completion of the Phase II rollout, in fact, the Government has decided to merge the leftover Phase II along with Phase III. While the industry awaits Government announcement on the FM Phase III policy, exchange4media takes a look at the major developments during the year. <br> Guest articles: <br> <a href=http://www.exchange4media.com/Annual/2008/Guest_Apurva.asp target= _blank >AROI looks to continue making waves with radio: Apurva Purohit </a> <br> <a href=http://www.exchange4media.com/Annual/2008/Radio_Reckon.asp target= _blank >Radio – A force to reckon with: Harrish M Bhatia </a>
Robin Thomas Jan 20, 2009 7:11 AM
The IPTV market in the country came into focus with Airtel announcing the launch of its IPTV service – Airtel Digital TV Interactive – on January 19. Reliance ADAG is another group that is expected to launch its IPTV service soon. But is the Indian market ready for this service? What are the opportunities and roadblocks? exchange4media finds out.
Robin Thomas Jan 20, 2009 7:07 AM
While print and television have gone digital in a big way, radio has not tapped into the medium in a full-fledged way. The opportunities are there, in fact, quite a few FM players are going the Internet way with websites, blogs, social networking, and virals. However, it will be a while before Internet radio makes its appearance. exchange4media takes an indepth look at the scope and roadblocks in the way of radio going digital in India.
Robin Thomas Jan 19, 2009 6:37 AM
The Mobile Ad Conference, held by IAMAI in Mumbai on January 16 explored the opportunities offered by the mobile medium to advertisers. The event saw a number of people from the digital, advertising and marketing industry take part.
Robin Thomas Jan 17, 2009 7:18 AM
Mobile value-added service (VAS) in India, current trends and future directions as well as mobile advertisement and marketing came under the scanner at the VAS India 2009 International Conference, held in Mumbai on January 15.
Robin Thomas Jan 16, 2009 6:34 AM
Lintas Media Group and Pinstorm, in association with IAMAI, on January 13 hosted a closed-door roundtable in Mumbai on ‘Marketing through the Recession: Is pay-for-performance advertising the silver bullet?’ The panelists included Lynn de Souza, Pradeep Shrivastava, Rajiv Prabhakar, Aekta Shyam, and Debadutta Upadhyaya. The session was moderated by Mahesh Murthy.
Robin Thomas Jan 14, 2009 7:22 AM
Denuo CEO Rishad Tobaccowala on January 12 addressed media owners in Mumbai on how consumers and communication are changing and what one can do to thrive. He spoke on recent trends and the need to treat both online and offline audiences differently.
Robin Thomas Jan 13, 2009 6:53 AM
Viral advertising is beginning to pick up in India, however, compared to the US, virals have still a long way to go in India. So far, viral marketing is seen more as a fun element with no direct impact on revenue generation even as some see it help in brand recall, which could later translate into revenues.
Robin Thomas Jan 13, 2009 6:51 AM
Big FM has emerged as the clear leader in the Bangalore market, as per RAM data for week 1 to week 51, all place of listening, all people 12 plus. Radio Mirchi follows in the second position. The third slot sees some intense competition with AIR FM1- Rainbow managing to retain the third slot for a longer period.
Robin Thomas Jan 8, 2009 6:52 AM
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