Date-wise News
Digital advertising and technology company Komli Media and PointRoll, a wholly-owned subsidiary of Gannett Co, Inc. and the leading provider of rich media advertising, have announced a two-year strategic alliance for the Indian market. Under the terms of the agreement, Komli Media will exclusively deliver PointRoll’s rich media technologies in India, making rich media ads accessible to Indian advertisers and publishers.
exchange4media Staff Dec 11, 2008 4:03 PM
Comma Consulting has won the PR mandate for Audi India, claimed to be the fastest growing luxury car manufacturer worldwide. Comma’s strategic approach and rich experience of the team in servicing international automobile brands gave it the edge in winning the mandate.
exchange4media Staff Dec 11, 2008 4:02 PM
Indiamart.com, stated to be India’s largest online B2B marketplace, has won the coveted Red Herring 100 Asia Award, which recognises Indiamart.com among the 100 most innovative private technology companies based in Asia.
exchange4media Staff Dec 11, 2008 4:00 PM
The Information and Broadcasting Ministry and the News Broadcasting Authority (NBA), along with representatives of some of the news channels, met on December 11 to discuss the recent coverage of the Mumbai terror attacks. The often ‘runaway’ coverage has earned the Ministry’s ire, which has pulled up the channels. The NBA has now agreed to form an ‘emergency protocol’ to cover crisis situations like the Mumbai attacks.
exchange4media Staff Dec 11, 2008 7:14 AM
The Internet has been growing at a steady pace in India. While the medium is highly attractive because of its ‘measurability’ factor, industry experts felt that the medium lacks a credible measurement system at present. There are measurement systems like ViziSense, comScore, Alexa, and Google Ad Planner, however, the need was felt for more direct local knowledge.
Robin Thomas Dec 11, 2008 7:11 AM
Bhupendra Mathur, Senior VP, IMRB International (Bhupi to his friends and the MR fraternity), passed away peacefully in his sleep on December 9, 2008, 08 having battled valiantly against cancer without losing his courage, his great spirit or his sense of humour.
exchange4media Staff Dec 11, 2008 7:10 AM
With 2008 coming to an end, Discovery is now ready to face 2009 with no less than 11 new shows starting January 11, 2009. The channel has also unveiled a nationwide advertising campaign for ‘Ultimate Discovery’, a one-hour time band where shows ranging from science, history, natural world, adventure and exploration are aired.
exchange4media Staff Dec 11, 2008 7:04 AM
Pankaj Krishna, Head of UTV Entertainment Television Ltd (UTVETL), has put in his papers. He is setting up his own business venture in the media and real estate space. At UTVETL, Krishna has been responsible for two channels – UTV Movies and World Movies. He will continue to be with UTV for the next couple of months to ensure a smooth transition.
exchange4media Staff Dec 11, 2008 7:03 AM
Geetanjali Pandit Gupta, Corporate Head - Human Resources, has put in her papers at the India Today Group, where she had worked for three years. It is believed that Gupta will be moving in the same domain, that is, media, but her next destination could not be ascertained at the time of filling the report.
exchange4media Staff Dec 11, 2008 7:02 AM
Going by the latest RAM report on morning listeners (from 7 am to 11 am) in the Delhi market, Radio Mirchi has emerged as the dominant player, followed by AIR FM2- Gold, Fever FM, Red FM, Radio City, Radio One, Big FM, Meow FM and Hit FM.
Robin Thomas Dec 11, 2008 7:01 AM
Enhance India, the specialist retail branding and navigational signage solutions unit of the Starcom MediaVest Group, is bullish about its design services in 2009. The agency also plans to ramp up its capabilities and standardisation of services in the coming year.
exchange4media Staff Dec 11, 2008 7:00 AM
OOH Media has launched its scientific and research-based rate card equipped with innovative packages to woo advertisers. The new rate card is an evolved form of a master planning tool, which is based on a client’s media buying habits, erstwhile prevailing rates and insights derived from OOH Metrics.
exchange4media Staff Dec 11, 2008 6:59 AM
The ratings of the Hindi general entertainment channels are finally back to normal. Numbers for week 49 show that while the top tier hasn’t seen any changes – Star Plus leads the charts, followed by Colors and Zee TV – the tier three channels see some changes in order. SAB continues in its GRP gain at that level, while 9X has seen one of its lowest figures in recent times, given that the channel is still airing repeats.
Noor Fathima Warsia Dec 11, 2008 6:58 AM
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