Date-wise News

Euro RSCG has won the creative duties for Secret Temptation, a premium female personal grooming brand from Kolkata-based McNroe Chemicals Ltd in Kolkata, and managed by Future Brands Ltd. Secret Temptation, which is currently a Rs 15-crore brand, is a well-known brand in the Eastern part of India. The brand has ambitions plans to become a Rs 100-crore brand in three years.

exchange4media Staff Feb 12, 2009 7:58 AM

Lost touch with some of your old friends? Wonder how you can re-connect with all of them? Hungama Digital Media Entertainment Pvt Ltd has taken the concept of social networking to the next level by giving people a reason to connect and rekindle old friendships over the popular social networking sites on the Internet.

exchange4media Staff Feb 12, 2009 7:48 AM

INX Media’s Hindi general entertainment channel, 9X, will now also be available on Prasar Bharati’s DD Direct Plus, the nation’s biggest and free digital multichannel direct-to-home (DTH) platform.

exchange4media Staff Feb 12, 2009 7:47 AM

Mobile2win India, a mobile VAS company in the SMS and mobile marketing space, has decided to join The Altruist Group, a player in wireless voice services, to create a new venture in the Indian mobile VAS industry. Altruist Group currently has two companies – Altruist Technologies, which operates the leading mobile social networking service, and JobsOnPhone, a phone-based recruitment service provider.

exchange4media Staff Feb 12, 2009 7:46 AM

Fever FM would break even in the last quarter of this year, this was shared by Ian Grace, President, Virgin Radio, with exchange4media in an exclusive conversation. Moreover, Fever FM would stay away from Phase III expansion if it only focused on small towns and cities.

Robin Thomas Feb 12, 2009 7:23 AM

The Ministry of Information & Broadcasting has for the first time given approval for the publication of the facsimile edition of foreign newspapers by allowing the publication of ‘The Wall Street Journal’ and ‘The Wall Street Journal Asia’ in India.

exchange4media Staff Feb 12, 2009 7:21 AM

Malayala Manorama is moving to its new office in Mumbai – from its current rented premises to a new fully-owned office in Lowe Parel. Though the media house hasn’t planned any publicity for this ‘move’, all are pretty excited about the new office.

exchange4media Mumbai Bureau Feb 12, 2009 7:21 AM

The Government on Wednesday offered some respite to the newspaper and magazine publishing industry in the country by way of customs duty exemptions. Customs duty on newsprint as well as glazed newsprint has been completely exempted. These concessions are part of the financial relief package for the newspaper industry amid the slowdown.

exchange4media Staff Feb 12, 2009 7:20 AM

Keeping in mind the fundamental standards for telecast of Mumbai terror attack-like situation, the News Broadcasters Authority (NBA) on February 10, 2009, came out with a fresh set of specific guidelines focusing on impartiality, accuracy, fairness and neutrality while covering such incidents.

exchange4media Staff Feb 12, 2009 7:19 AM

Chennai-based agency be positive 24 has diversified with their entertainment and marketing division. The new division will be catering to films produced mainly in South India, with plans for expansion in the future to other sectors in the entertainment business.

exchange4media Staff Feb 12, 2009 7:18 AM

The second leg of universe update and addition of new markets in TAM Media Research data has been completed. From week six of 2009, the data comprises Bihar, Assam and the below one lakh markets of Maharashtra, which together constitute 4.1 per cent of the all India C&S universe. If the first set of data is anything to go by, the ratings are not very different from the previous weeks’.

Noor Fathima Warsia Feb 12, 2009 7:17 AM

The economic slowdown has had an impact on the GoaFest 2009 as well. With Ogilvy’s decision to not participate in the awards, and the likes of McCann Erickson being undecided, the first challenge is to get the industry to participate. Festival Chairman Colvyn Harris is prepared to take on the challenge, and in an exclusive chat with exchange4media, stated that this was more of an “industry” duty, than an agency one.

Noor Fathima Warsia Feb 12, 2009 7:16 AM