Date-wise News

Coca-Cola, which has launched a new apple flavour under the Fanta brand umbrella, has tapped into the mischievous nature of its brand ambassador Genelia D’Souza to capture its ‘Go Bite’ proposition.

exchange4media Staff Feb 7, 2009 7:09 AM

Coca-Cola’s Sprite brand has continued with its theme of weeding out pretense and cutting to the chase in its latest communication effort, captured by the tagline – ‘Seedhi Baat, No Bakwaas, Clear Hai?!’ The campaign has been conceptualised by Ajay Gahlaut and the team at O&M, Delhi, and directed by Vinil Matthew of Footcandles Films.

exchange4media Staff Feb 7, 2009 7:08 AM

The inaugural Indian Premier League (IPL) in 2008 created as much news for its international player cast as it did for the exorbitant bidding amounts for these players. Season 2 of IPL is no different. With the auctioning process of players over, English players like Kevin Pietersen and Andrew Flintoff have emerged as the most expensive.

exchange4media Mumbai Bureau Feb 7, 2009 7:07 AM

Neena Haridas has joined MaXposure Media Group’s flagship publication, ‘Andpersand’ magazine as Editor. Prior to this, she was the Features Head at NewsX, where she was part of the start-up team.

exchange4media Staff Feb 7, 2009 7:06 AM

Vodafone Essar has announced that its Chief Executive, Asim Ghosh, would retire on March 31, 2009. Marten Pieters, who was earlier CEO of Celtel International BV, would succeed him. However, Ghosh would continue as a non-executive member on the Board of Vodafone Essar.

exchange4media Mumbai Bureau Feb 7, 2009 7:05 AM

India Today’s first Woman Summit and Awards, held in Mumbai on February 6 was attended by top women professionals from corporate India, women entrepreneurs, women in Government, etc., along with a distinguished panel of speakers. The Summit acknowledged the contribution of modern Indian woman aspiring towards leadership in their chosen field of work.

exchange4media Staff Feb 7, 2009 7:04 AM

“Advertising in India is a very different ballgame. Stories are different, the communication and solutions are different,” points out R Balki, Chairman and CCO, Lowe Lintas India. “It may not appeal to a lot of people. Left to me, I will not enter a single award – national or international – and right now I cannot afford awards in any case.”

exchange4media Staff Feb 7, 2009 7:03 AM

The Andhra Pradesh High Court’s order, dated February 6, 2009, has given some respite to Apurva Purohit, CEO, Radio City. The Metropolitatan Magistrate of Hyderabad had issued a non-bailable warrant against Purohit for infringement of Copyright Act on February 6, 2009. The Andhra Pradesh High Court has now ordered a stay on the execution of this warrant.

Robin Thomas Feb 7, 2009 7:03 AM