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At the Asia Brand Congress 2007 awards, Prasoon Joshi, Executive Chairman and Regional Creative Director-South and South-East Asia, McCann Erickson, was named Creative Professional of the Year. B Muthumaran, Managing Director, Tata Steel, bagged the award for CEO of the Year.
Rishi Vora Sep 27, 2007 9:02 AM
The first round of judging has come to effect at the Effie Awards 2007, and according to the judges, the entries received by the Ad Club this year are far superior in terms of both quality and quantity. Of the total 101 entries received, FMCG / packaged products are clearly dominant in terms of quantity, while the number of entries in telecom and consumer durables has dipped.
Rishi Vora Sep 24, 2007 9:26 AM
The Advertising Club of Bombay has received 101 entries for the Effies 2007, registering 22 more entries as compared to last year’s 79. This is a record number of entries that the Ad Club has ever registered, with almost all significant agencies filing their entries.
Rishi Vora Sep 21, 2007 9:15 AM
The ‘I love Mumbai’ campaign by Hindustan Times eyes to re-invent and rejuvenate the love for Mumbai among its residents. The on-going campaign involves Mumbaikars in various events and competitions, and seeks to include the Government in their aim to contribute towards the development of the city.
Rishi Vora Sep 20, 2007 9:10 AM
The Advertising Standards Council of India has brought 13 ads under the scanner, out of which seven advertisers have already withdrawn their ads. While three advertisers have assured necessary modifications, two have assured no release of such controversial ads in future.
Rishi Vora Sep 20, 2007 9:08 AM
The fan following in cricket is back in and running. The deep despair among fans after the World Cup debacle is far forgotten, as Reliance Mobile, the global partner of ICC World Twenty20 tournament, airs a TVC that portrays the passion and love for the game, especially among children whose dream is to do their bit for the cricket team of India.
Rishi Vora Sep 17, 2007 9:14 AM
Sanjay Samson, Deputy General Manager, Marketing, Divya Bhaskar Group, has joined The Times Group as Head of Response, Mumbai, for Maharashtra Times and Navbharat Times. He would be reporting to Ranjeet Kate, Deputy Director for Maharashtra Times and Navbharat Times.
Rishi Vora Sep 13, 2007 9:36 AM
At a seminar presented by CNBC TV 18, innovation guru Robert Tucker explained several instances of companies who innovated and rose to a position of leadership in the market. He also discussed ways to innovate, and possible hindrances that might prevent companies from taking this route.
Rishi Vora Sep 12, 2007 9:33 AM
Comedy and news reports hardly go hand-in-hand, yet the two have become strange bedfellows in the race for TRPs. Light-hearted ‘non-news’ items have become a part and parcel of several news channels, being used as ‘cover-ups for the days when there is no news’. While the ad revenues keep pouring in, are the channels losing out on the discerning viewers?
Rishi Vora Sep 10, 2007 9:17 AM
Effie Awards 2007, the effective advertising awards organised by the Advertising Club Bombay, would be held on October 12, 2007. Round one of the judging would be done on September 21, while the second round of judging would take place on September 28. This year, Yahoo!, Marico and LIC Housing Finance would be sponsoring the event.
Rishi Vora Sep 6, 2007 10:07 AM
Vogue, the fashion magazine owned by New York-based Condé Nast, is set to hit the Indian market. The official launch is scheduled on September 22 at an event in Jodhpur. The magazine eyes the leadership position in the beauty and fashion genre and has planned special content for the young women readers across big cities in India.
Rishi Vora Aug 29, 2007 9:14 AM
After Delhi and Chandigarh, The Indian Express Group has forayed into the UP heartland with the Lucknow edition of its daily Financial Express.
Rishi Vora Aug 27, 2007 9:32 AM
Which are the top brands of India? CNBC Consumer Awards 2007 will answer the question at a ceremony in Mumbai on August 24. The special event will also feature a panel discussion on ‘Is Consumer the King?’ and a presentation by a Mckinsey official on ‘The Bird of Gold Consumer Report’.
Rishi Vora Aug 24, 2007 9:53 AM
Everest Brand Solutions has roped in Chetan Jagtap, former Creative Director with Mudra, in a similar capacity. At Everest Jagtap would be reporting to National Creative Director N Padmakumar, and would be heading creative work for Parle brands along with Creative Director Vipin Dhyani, who was also earlier with Mudra as Creative Director.
Rishi Vora Aug 23, 2007 9:33 AM
Don E Schultz, President Agora Inc, gave his views on the contemporary communication market where the consumers reign supreme at a seminar organised by MICA, in collaboration with Brand-Finance. Schultz emphasised on the need of a transit from a ‘push’ to a ‘pull’ model of marketing communication.
Rishi Vora Aug 22, 2007 9:16 AM
Brandscore, the sports marketing forum conducted together by ESPN-STAR Sports and Mindshare explored areas like investments in sports – debunking myths, building brands; and understanding the role of media in the development and upbringing of sports in the global per se.
Rishi Vora Aug 20, 2007 9:49 AM
The sports marketing forum ‘Brandscore’ evaluated the Indian stickiness with sports, and discussed ‘The Antidote to Fragmentation’. While LV Krishnan, CEO, TAM India, spoke about the ‘stickiness’ among Indian sports viewers, and the need to inculcate drama in sports, Sean Jefferson, CEO, Mindshare Performance, Europe, gave seven principles on how to cope with the fragmenting media and sports arena.
Rishi Vora Aug 20, 2007 9:48 AM
Everest Brand Solutions has undergone some changes in its creative department. N. Padmakumar is now the agency’s National Creative Director. Prior to this elevation, he was working as Creative Head of Everest’s Mumbai office.
Rishi Vora Aug 18, 2007 9:17 AM
Sports marketing forum Brandscore, a joint initiative of ESPN-STAR Sports and Mindshare, saw eminent speakers talk about various issues pertaining to sports branding in India and abroad. ESS intends to make this an annual event, and may even take this forward to other mediums.
Rishi Vora Aug 18, 2007 9:15 AM
Vipin Dhyani has been appointed as Creative Director of Everest Brands Solutions. Prior to joining Everest, Dhyani was heading Mudra-DDB, Ahemdabad at the same level.
Rishi Vora Aug 17, 2007 9:40 AM
Prashant Godbole of Rediffusion has quit, and has joined hands with his ex-colleague Zarwan Patel for their newly formed advertising agency Ideas@work, which had recently launched its first ever campaign for Reliance ADAG’s Bigadda.com.
Rishi Vora Aug 17, 2007 9:39 AM
E-sense Entertainment Pvt. Ltd has launched a 16-page tabloid called ‘Yuva’ in Mumbai on August 13. Contrary to the traditional newspaper, the company has categorised its product as a viewpaper that allows the youth of Mumbai to raise their voice and be heard.
Rishi Vora Aug 15, 2007 9:18 AM
The educative seminar on how to use TRPs, organized by the Indian Television Academy (ITA) and TAM Media Research saw discussions on how to use TRPs for the benefit of stakeholders of the Indian Media Industry. The seminar produced various perspectives from industry experts, who not only gave their views on the current audience measurement system; but also pointed several loopholes in the system that need due resurrection.
Rishi Vora Aug 13, 2007 9:30 AM
As in the years gone by, newspapers big and small across the country have their special line-ups to celebrate India’s 60th year of Independence. These include special supplements, photo features, historic landmarks and the march towards a super power status.
Rishi Vora Aug 13, 2007 9:28 AM
The first session of the seminar ‘Using TRPs to Win’, organised by ITA and TAM in Mumbai on August 10, saw industry experts discuss various issues pertaining to viewership and the relevance of content.
Rishi Vora Aug 11, 2007 9:30 AM
With the television industry witnessing a rise in quality content on TV, TAM and ITA have taken an initiative to call for the second edition of the educative seminar – ‘Using TRPs to Win’. The first seminar on the same topic was conducted a couple years back in 2003.
Rishi Vora Aug 10, 2007 9:41 AM
Law & Kenneth has bagged the creative duties of Skoda’s forthcoming mid-segment car Fabia, which it is planning to launch in India soon. The mandate followed a multi-agency pitch. The business is pegged in the region of Rs 18-20 crore.
Rishi Vora Aug 10, 2007 9:37 AM
Law & Kenneth has bagged the creative duties of Skoda’s forthcoming mid-segment car Fabia, which it is planning to launch in India soon. The mandate followed a multi-agency pitch. The business is pegged in the region of Rs 18-20 crore.
Rishi Vora Aug 9, 2007 9:15 PM
Priti Nair Chakravarthy, Executive Creative Director at Lowe, has put in her papers. She is set to join Grey Worldwide as National Creative Director around the first or second week of September 2007.
Rishi Vora Aug 8, 2007 9:22 AM
Subliminal Advertising in TVCs is not much explored in the context of Indian advertising. But that doesn’t mean this concept is farcical -- there have been a couple of instances when advertisers have used two brands in a TVC, with the second brand making its presence felt in a subtle way.
Rishi Vora Aug 7, 2007 9:15 AM
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